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Civic Engagement:

Civic Engagement:. Generating opportunities, exporting excellence, increasing impact Matthew Cliff. Why civic engagement?. Part of the University’s heritage and ‘ethos’ – a way in which it undertakes activities. Symbiotic relationship between University and City Region.

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Civic Engagement:

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  1. Civic Engagement: Generating opportunities, exporting excellence, increasing impact Matthew Cliff

  2. Why civic engagement? • Part of the University’s heritage and ‘ethos’ – a way in which it undertakes activities. • Symbiotic relationship between University and City Region. • Excellence, innovation, competitiveness • The University ‘making a difference’ in the City Region • Leveraging the University’s ‘assets’ • Realising the value of the different roles the University, its staff and its students play

  3. Understanding the UoL’s civic contribution Physical Land, facilities e.g. VGM, Sports Centre Economic Employer, procurement, student, staff & parent spend, tourist destination Reputation Knowledge, thought leadership, neutrality, international excellence and reach Assets Networks Personal contacts, professional networks, corporate networks People Knowledge, talent and skills of staff, students and alumni

  4. Understanding the UoL’s civic contribution Roles

  5. Understanding engagement and its benefits Example activities Principal benefits Volunteering Leadership / Personal development LCR appointments (as city partner) Reputation (corporate) Events Reputation (professional / individual ) Media work Network development Priming contacts Driving business opportunities External appointments (as expert) Unique research and learning opportunities Publication activity

  6. What is the Knowledge Economy? “The knowledge based economy is an expression coined to describe trends in advanced economies towards greater dependence on knowledge, information and high skill levels, and the increasing need for ready access to all of these by the business and public sectors” – OECD “economic success is increasingly based on upon the effective utilisation of intangible assets such as knowledge, skills and innovative potential as the key resource for competitive advantage. The term “knowledge economy” is used to describe this emerging economic structure” – ESRC

  7. Why is it important to the UK and Europe? • Demographics • Market competitiveness • OECD Innovation Report (2010) • Investment in intangible assets accounts for between 2/3 and ¾ of labour productivity growth Innovation Nation (2008) “To raise productivity, foster competitive businesses, meet the challenges of globalisation and to live within our environmental and demographic limits, the UK must excel at all types of innovation” • Innovation Union • “Future standard of living depends on our ability to drive innovation in products, services, business and social processes and models” • EU currently spending 0.8% of GDP less pa than the US and 1.5% less than Japan in R&D

  8. Why is it important? “Although the pace may differ all OECD economies are moving towards a knowledge-based economy” – OECD • GVA 2006 – 2009 • ↑4.8% in City Region to £19.11bn • ↑4.6% in North West • Employment 1998-2008 • Knowledge economy jobs ↑14.7% • Total jobs ↑6% • GVA per head 2008 • LCR: £14,155 • UK: £19,551

  9. What can the University offer / gain? • Excellence drives competitiveness • Opportunity to leverage University assets for the benefit of the City Region, whilst adding value via enhanced positioning, interconnectedness and capacity to access funding • Major knowledge-intensive employer • Anchor institution / networks • Global gateway • Brand strength • Critical innovation player in terms of flows of: • Talent • Knowledge • Funding

  10. Connecting assets to drive opportunities • Physical • Land, facilities e.g. VGM, Sports • Economic • Employer, procurement, student, staff & parent spend • Reputation • Knowledge, thought leadership, neutrality, international excellence • Networks • Personal contacts, professional networks, corporate networks • People • Knowledge, expertise and skills of staff, students and alumni

  11. Working with civic partners Access to new: • speakers and panellists • networks and audiences • publicity mechanisms • venues – taking the University beyond the campus • opportunities for engagement and impact

  12. Connecting assets to drive opportunities • Physical • Land, facilities e.g. VGM, Sports • Economic • Employer, procurement, student, staff & parent spend • Reputation • Knowledge, thought leadership, neutrality, international excellence • Networks • Personal contacts, professional networks, corporate networks • People • Knowledge, expertise and skills of staff, students and alumni

  13. The future civic University? “The great significance of the university is that it can be the most important site of connectivity in the Knowledge society… a key institution for formation of cultural and technological citizenship… for reviving the decline of the public sphere” Gerard Delanty (2002)

  14. www.liv.ac.uk/events/policy-provocations www.liv.ac.uk/businessgateway/news/Knowledge_Economy_Plan.htm

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