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Wooing the Underbanked – With a Special Focus on Prepaid Cards

Wooing the Underbanked – With a Special Focus on Prepaid Cards . Markets & Markets – Analyst Briefing Research Analyst : Srabanti Mukherjee Moderator: Sushmita Roy Choudhury. What M&M can do for ABC Key deliverables for ABC – can M&M meet your expectations? Writing bulk market reports

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Wooing the Underbanked – With a Special Focus on Prepaid Cards

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  1. Wooing the Underbanked – With a Special Focus on Prepaid Cards Markets & Markets – Analyst Briefing Research Analyst : Srabanti Mukherjee Moderator: Sushmita Roy Choudhury

  2. What M&M can do for ABC Key deliverables for ABC – can M&M meet your expectations? Writing bulk market reports Handling consulting assignments Conducting technical research Support database development Flexible business model – M&M value proposition M&M Market Reports – A Quick Insight M&M market research reports snapshot M&M research reports have a worldwide market share of 16.6% Comparison of M&M reports with third-party reports M&M market reports – types and categories Market intelligence repository – research store of 120 full-length, strategic, and global reports M&M industry experts with experience from renowned publishers Market numbers – M&M reports provide 100+ market data tables Five-level market breakdown Business leader insight – competitive landscape High Level Analysis (HLA) Matching standards- in-house publishing About M&M M&M history M&M Services Secondary Research sources and tools (partial list) M&M confidentially management system About us

  3. Agenda for the briefing • Introducing the subject • Overview of the market • Challenges and how to overcome them • Analysis of product set - Market perspective • Competitive scenario

  4. Market Segmentation Identifying sweet spot for banks

  5. A Glimpse of the Underbanked Market • Underbanked population in the U.S. total 43 million as of 2009. • Approximately 18% of the addressable population are underbanked • Make little use of the services provided by mainstream financial institutions primarily due to fear of hidden costs and inconvenience • Have traditional checking/ savings account • Households more likely to be underbanked include those with: • • African-American, American/ Alaskan Indian, or non-black Hispanic; • • An unmarried male or female as head of the family; • • Earning below $50,000 per year; • • Having less than a college degree; • • Headed by someone under 55 years of age

  6. A Glimpse of the Underbanked Market Popular AFS used among underbanked are: ranked by frequency of use (reasons why these AFS are used)

  7. A Glimpse of the Underbanked Market • Underbanked prefer alternate financial service to banking services for their credit and transaction (financial) purposes for the following reasons:

  8. Strategy Formulation Bank’s cross sell and up sell strategy to tap the underbanked

  9. Strategy Formulation Fulfilling bank objectives while serving the underbanked

  10. Strategy Formulation Overcoming challenges in serving the underbanked

  11. Strategy Formulation - Reaching the Underbanked

  12. Strategy Formulation – Relative impact of financial products

  13. Strategy Formulation - Identifying product sets for underbanked segments

  14. Strategy Formulation – Special analysis of prepaid cards Volume of loaded amount ($billions) AAGR 17.2% AAGR 13.3%

  15. Competitive Landscape

  16. Flexible Business Model- Our approach M&M - USP “We Are Open To Pilot Testing” “You Fix Our Standards” 100% Customization Quality Check M&M Resources & Training “Industry Knowledge and Prior Experience” Flexible Cost Model “We Wait For Your Returns”

  17. For queries on Wooing the Underbanked-with a special focus on prepaid cards Briefing - Please contact us onsrabanti@marketsandmarkets.com The Upcoming Reports in the Banking and Financial ServicesTeam of M&M on the following topics Remote Deposit Capture Small Business Banking Trends Mobile Payments Wealth Management Back Office Outsourcing To let us know any other topics you may be interested in please visit our website http://www.marketsandmarkets.com/ Or email us onsales@marketsandmarkets.comfor sales queries or new topics. US telephone no. 1-888-989-8004 Telephone: +91-020-40149417 M&M Contact Details

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