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eBay Electronics UK. March 2011. Affiliate Opportunities. eBay Inc. confidential. eBay. UK Traffic. The largest e-commerce buyer audience in the UK. 10% Of total UK online time is spent on eBay.co.uk. 17.1 million Unique visitors per month. 1 h 51 m. 49.3%. 50.7%.

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slide1

eBay Electronics UK

March 2011

Affiliate Opportunities

eBay Inc. confidential

slide2
eBay

UK Traffic

The largest e-commerce buyer audience in the UK

10% Of total UK online time is spent on eBay.co.uk

17.1 million

Unique visitorsper month

1h 51m

49.3%

50.7%

Average time spenton eBay per person(4 times that of any other UK site)

Broad UKdemographic*

  • Shoppers focused on finding a deal

*Source: Nielsen/NetRatings January 2011, home and work usage, brand

eBay Inc. confidential

slide3
eBay

Stats and Facts

2010 revenues globally of $9.2 Billion

New Product sales account for62%of total GMV worldwide (Q4 2010)

eBay has dominant traffic position in ecommerce

  • A mobile phone sells every21 seconds

An MP3 playersells every1 minute

A laptop sells every2 minutes

ATV sells every10 minutes

NEW

Source: Nielsen, hitwise

eBay Inc. confidential

slide4

Electronics Categories

  • Computing
  • Consumer Electronics
  • Mobile & Home Phones
  • Photography
  • Video Games
slide5

Promotion

Deals

1

Acer Aspire 5551 Laptop

Toshiba Satellite Pro C650 Laptop

Nov 10

Price: ₤ 299,99

Dec 10

Price: ₤ 266,66

Daily Deals

2

Compaq CQ56-113SA Laptop

Olympus E420 Digital Camera

Nov 10 – 7 days

Price: ₤ 299,99

May 10 – 7 days

Price: ₤ 199,99

Great Deals oftheWeek

3

Xbox 360 KinectBundle

LG 32LH301C 32” Full HD LCD TV

Nov 10 – 1 month

Price: ₤ 229,99

Dec 10 – 9 days

Price: ₤ 274,99

PopularProducts

eBay Inc. confidential

slide6

The Retail Partnership

Working with leading brands

eBay continues to give us opportunities to clear high volumes of end of line stock in a relatively cost effective way that we would have to work very hard to achieve through our own model, whilst also helping to get the Argos brand to a largely new customer base.

Adrian Burleton, Business Dev Director, Argos

eBay Inc. confidential

slide7

User Experience

Product Pages

  • New dedicated product page
  • Cleaner and leaner user-experience
  • Focus on product instead of listing
  • For all types of listings (new, used, etc)
  • Information-rich (reviews, price-trends, specs, etc)
  • Rollout for many products in 2011

eBay Inc. confidential

slide8

Promoting eBay

Creatives

eBay Inc. confidential

slide9

Promoting eBay

Tools

eBay Inc. confidential

slide10

Promoting eBay

Integrations

  • API
  • ePN Data Feeds
  • Triton Electronics Feed
  • Product Lists

eBay Inc. confidential

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