Mobile Friendly Website And SEO : Connect the Two
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Mobile Friendly Website And SEO : Connect the Two PowerPoint PPT Presentation

We provide information on how to create mobile focused website and Local SEO and how they are interrelated.

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Mobile Friendly Website And SEO : Connect the Two

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Mobile friendly website and seo connect the two

Mobile Friendly Website And SEO : Connect the Two

Smartphones have become a standard device which everyone carries on a daily

basis. It is calculated that there are 2.6 billion users of smartphones, with so many

connected devices, the focus has shifted away from desktop users and over to

mobile. There has been a huge push for mobile friendly website and marketing,

and that is how we can connect the two, but adds to that local SEO it can become

a strong marketing tool for use by users.

How and Why to Create a Mobile-Focused Website

There is plenty of reason to focus on mobile websites, here are some compelling

statistics to help consider that field:

∑ As of 2015 studies show that mobile internet usage has surpassed desktop.

∑ Before Google launched its mobile updates, 40% of website failed a mobile


∑ It is seen that 55% of all website traffic come from mobile devices

∑ Mobile web design is recommended by Google

This shows that creating a mobile-focused website is of top priority. You should

consider this while making the website and design its layout. When someone

comes to view your website, they should be easy to navigate and view on a

mobile device.

The recommended option to creating a mobile-friendly website is a responsive

design. The appeal behind this type of design is its ability to tailor dimensions and

layout based on the size of the screen accessing the web page.

Here are some important criteria to consider while achieving a responsive design:

∑ If you use a content management system, it is easy to consider a responsive

mobile design if it is already provided.

∑ The more hands on approach that involves using CSS3 media queries, if you

have experience with this type of development.

Mobile friendly website and seo connect the two

∑ Finally you can consider hiring a freelancer to do the programming for a

responsive design.

Once you have implemented a responsive design you will see a much better user

experience for mobile users, but then you need to create compelling content and


∑ Capture the attention of mobile users as they have shorter attention span.

∑ Keep them reading by telling them a story as part of your content


∑ Smart phone users read on the go, so make the content easy to scan

∑ Calls-to-Action should be clear and concise on mobile landing pages.

Optimizing for Local SEO

A simple way to enhance user experience is by optimizing for local SEO.

∑ It is seen that local mobile searches resulted in offline purchases.

∑ 88% of mobile users perform local searches.

∑ It is seen that over 80% of users interacted with location information in

search ads.

Mobile users are looking for solutions nearby and your business could be one of

them. Here are the ways to optimize your site for Local SEO.

Google My Business Page

Our first step is to take the Google My Business page where you can update the

contact information and other information which Google can use in searches. It

also can include by selecting categories relevant to your business, a detailed

description with links to your website and relevant blog or social media. Upload a

cover photo and the addressand contact number of your company which

matches your website. Once you have filled in all the details of the website

encourage users to fill out the reviews which will give you a boost.

Key Information on Your Website

Mobile friendly website and seo connect the two

On your website, you want to be surethat the address, contact phoe number and

business name is on every page of the website. It can be placed in the footer of

your website.

On-Page Local SEO and Link Building

You should optimize the web page for any content for local keywords and on-

page factors. Include your city/location and relevant keywords in your page titles,

headers and within the content. Make the web page natural, but also clear where

your business is located, what you sell and what areas you serve. You can also do

link building by adding your website with local keywords on directory submission


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