We provide information on how to create mobile focused website and Local SEO and how they are interrelated.
Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author.While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server.
Mobile Friendly Website And SEO : Connect the Two
Smartphones have become a standard device which everyone carries on a daily
basis. It is calculated that there are 2.6 billion users of smartphones, with so many
connected devices, the focus has shifted away from desktop users and over to
mobile. There has been a huge push for mobile friendly website and marketing,
and that is how we can connect the two, but adds to that local SEO it can become
a strong marketing tool for use by users.
How and Why to Create a Mobile-Focused Website
There is plenty of reason to focus on mobile websites, here are some compelling
statistics to help consider that field:
∑ As of 2015 studies show that mobile internet usage has surpassed desktop.
∑ Before Google launched its mobile updates, 40% of website failed a mobile
∑ It is seen that 55% of all website traffic come from mobile devices
∑ Mobile web design is recommended by Google
This shows that creating a mobile-focused website is of top priority. You should
consider this while making the website and design its layout. When someone
comes to view your website, they should be easy to navigate and view on a
The recommended option to creating a mobile-friendly website is a responsive
design. The appeal behind this type of design is its ability to tailor dimensions and
layout based on the size of the screen accessing the web page.
Here are some important criteria to consider while achieving a responsive design:
∑ If you use a content management system, it is easy to consider a responsive
mobile design if it is already provided.
∑ The more hands on approach that involves using CSS3 media queries, if you
have experience with this type of development.
∑ Finally you can consider hiring a freelancer to do the programming for a
Once you have implemented a responsive design you will see a much better user
experience for mobile users, but then you need to create compelling content and
∑ Capture the attention of mobile users as they have shorter attention span.
∑ Keep them reading by telling them a story as part of your content
∑ Smart phone users read on the go, so make the content easy to scan
∑ Calls-to-Action should be clear and concise on mobile landing pages.
Optimizing for Local SEO
A simple way to enhance user experience is by optimizing for local SEO.
∑ It is seen that local mobile searches resulted in offline purchases.
∑ 88% of mobile users perform local searches.
∑ It is seen that over 80% of users interacted with location information in
Mobile users are looking for solutions nearby and your business could be one of
them. Here are the ways to optimize your site for Local SEO.
Google My Business Page
Our first step is to take the Google My Business page where you can update the
contact information and other information which Google can use in searches. It
also can include by selecting categories relevant to your business, a detailed
description with links to your website and relevant blog or social media. Upload a
cover photo and the addressand contact number of your company which
matches your website. Once you have filled in all the details of the website
encourage users to fill out the reviews which will give you a boost.
Key Information on Your Website
On your website, you want to be surethat the address, contact phoe number and
business name is on every page of the website. It can be placed in the footer of
On-Page Local SEO and Link Building
You should optimize the web page for any content for local keywords and on-
page factors. Include your city/location and relevant keywords in your page titles,
headers and within the content. Make the web page natural, but also clear where
your business is located, what you sell and what areas you serve. You can also do
link building by adding your website with local keywords on directory submission