Persuasive & Media Literacy Unit Vocabulary . The main argument. Should be easily identifiable and clear to the reader. Central Argument. A clearly expressed or observable message, especially in advertising. Explicit Message.
A message that is not directly expressed, but rather implied, and nonetheless understood either consciously or unconsciously (often used in advertising).
Ex: A perfume ad
In a policy speech, look for the central argument. Look for a clear statement of the problem and evidence that supports a proposed solution. It should be supported by facts, quotes, statistics, and examples.Policy Speech
Informal? Formal? Words and facial expressions will help to determine this. Think about your audience to decide level of formality.
Informal: “I love your cooking show! It would be awesome if you could send me some of your recipes!”
Formal: “ I have always enjoyed cooking. I watch your show to learn new recipes and to learn cooking techniques. I would appreciate it if you could share some of your recipes with me.”Level of formality
Collected sources of information including newspapers, television, and the Internet.Media
It is a leisure type of reading
It is persuasive
Written for a general or specific audience
A writer’s opinion on a current issueEditorial