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Keith Gorski SPMT – 484 Final Project 12/8/2010

Keith Gorski SPMT – 484 Final Project 12/8/2010. Contact Information . 10535 Jones Rd. Houston, TX 77065 (281)664-6450.

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Keith Gorski SPMT – 484 Final Project 12/8/2010

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  1. Keith GorskiSPMT – 484Final Project12/8/2010

  2. Contact Information • 10535 Jones Rd. Houston, TX 77065 (281)664-6450

  3. I was able to meet and network with great people while learning critical information in the departments of coaching, marketing, and sales. I got to meet current NFL and NBA athletes and top tier trainers within the professional sports industry. This internship required many hours and one work week would average about 50 hours. It would have been closer to a five star internship but we usually used our own vehicles and fuel to market for Velocity Sports Performance.

  4. Words of Wisdom • Be willing to work for however long you are needed whenever you are needed, including weekends. • Get to know the word “NO” in sales. • Always be looking to network with anyone you may come across because you never know who they might be.

  5. Internship Objectives • Market the Velocity Sports Performance name. • Create as much revenue as possible for Velocity Sports Performance. • Gain knowledge and experience in the departments of marketing, sales, and training.

  6. Daily Activities • Get to the facility and manage new prospective members. This includes calling and confirming trial sessions. • Update and contact all contact logs in the MBO computer system. • Clean the facility. • Work on projects. • Coach classes.

  7. Project Descriptions • Cy-Fair Sports Association (CFSA) Team Training: Get CFSA teams in the facility because any traffic is better than no traffic. This included calling the coaches and scheduling the training, training the athletes, and talking to parents. • Basketball Clinic: Developing and organizing a basketball clinic hosted by NCAA all-American, Craig Upchurch. This included calling any previous athletes that had attended all other clinics put on by Velocity. • Columbus Day and Thanksgiving Camp: We had to make numerous phone calls to parents that had kids currently enrolled at Velocity. Camp specific flyers were another major marketing strategy that we used. We called the Cy-Fair Independent School District and asked what the flyer guidelines for that particular school district were in order to distribute our flyers throughout the entire district. We were then responsible for delivering the flyers to most of the schools in the district. This marketing strategy was great because the CFISD is one of the biggest school districts in Texas. This is how many of the kids in the area found out about the camps.

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