Product Design Team 2 Ambidextrous

1. The Non-Discriminating Tablet Chair - Final Presentation- Product Design Team 2 Ambidextrous Feisal Bharoocha Kai Cheng Pietro DeSantis Amanda Ennis Joe Farah Richard Heid

2. Agenda • Team Organization • Problem • Selection Process • Final Design Concept • Mechanical Design • Industrial Design • Manufacturing Management • Marketing • Financial Breakdown • Lessons Learned

3. Team Organization Amanda Project Manager Joe Product Manager Peter Marketing Manager Feisal Industrial Engineer Richard Mechanical Engineer Kai Manufacturing Engineer

4. The Problem

5. The Problem • High-School students are forced to sit in tablet chairs that • may not accommodate to their writing style. • This results in: • Medical problems such as chronic neck and back pain • Discrimination in the classroom • Unjustified cheating accusations SCHOOL IS A PLACE TO LEARN LET’S ELIMINTATE DISTRACTIONS!

6. Product Description The Non-Discriminating Tablet chair is easy to use and accommodates both left and right-handed individuals. It eliminates the problem of inconvenient seating in classrooms and promotes a healthy learning environment.

7. Critical Customer Needs & Target Specifications

8. Selection Process

9. Final Design

10. The Parts • Composed of four main parts • Chair • Rail • Tablet • Arm Support

11. Mechanical Aspects The Tablet and Attachment • Hinge • Clamp • Stabilizer • Arm Rest • Protective Cap

12. Mechanical Aspects Stackability • The most important customer need • Important when shipping and storing

13. Industrial Design Important Issues • Effective ergonomic support • Ease of maintenance • Aesthetically pleasing color selection and contours • Scratch resistant material • Environmentally friendly sustainable design

14. Materials Chair, Tablet, and Armrest Melamine resin solid plastic Why? • Stain-Resistant • Does not warp • Chip resistant • Retains bright and “brand-new” look • Durable

15. Materials Rail and Legs Steel Why? • Offers the highest strength-to-weight ratio of any framing material • Flexibility capabilities make it ideal for various shape forming • It is its 100% recyclable, making  it the material of choice for the next generation

16. Options • Material • Laminated Tablet • Maintains attractive appearance longer • Greater scratch resistance • Colors • Seats and Tablet

17. Color Options Seat Colors Plastic Table Top Leg and Rail color

18. Environmentally Sustainable Design • Steel used is 100 % recyclable • The hard plastics (melamine resin) are re-useable • The use of powder coat paint will help eliminate approximately 330 tons per year of volatile organic compounds (VOC’s) and over 100,000 pounds of paint sludge and thinners.

19. Manufacturing Outsourcing to China Why? • Less expensive to build the entire product there rather than buy stock parts and assemble them in Canada • Due to these lowered costs, more chairs can be produced

20. The Company • Yun Liang Machinery Co • Furniture producers for over 10 years • ISO-9002 certificate • Monthly manufacturing capacity of over • 10,000 units. • Perform impact and durability cycle tests to confirm that our materials in fact satisfy our requirements • Quote for chair and materials: $30/Chair

21. Major Expenses Transportation of goods COSCO Shipping Analysis: Dimensions of container: height = 94 inches width = 102 inches length = 475 inches 4 inches 4 inches

22. Total number of chairs in container  16 x 15 x 4 = 960 chairs Cost of shipping 1 chair Total cost for container = $3100 Cost per chair = $3100/960 = $3.23 16 Chairs Total cost per chair $33.23 15 Chairs 4 Chairs

23. Marketing Objective • Provide affordable and robust furniture • Provide comfortable seating for all students Goal • To attain the largest market share • To become the standard in classroom seating

24. Marketing Strategy Product Strategy Show consumer the advantages of the NDT chair over competitors • Other tablet chairs • Table and desk Pricing Strategy Penetration pricing strategy in order to appeal to the mass market • Competitors price: $60- $120 • Our price: $60

25. Promotion Strategy Our advertisements will focus around informing the consumers about the benefits provided by the NDT chair • The chair has a long life expectancy • The chair is comfortable for both right and left handed students • The chair is stackable Place Strategy The NDT chair will be available on our website only. We will be directly responsible for completing orders, thus eliminating mark up prices.

26. Break-Even Analysis Variable costs • Shipping: $3.23 per chair • Manufacturing: $30 per chair Fixed costs • Office and storage space: $4800/month(rent) + $26,000/year(tax) = $83,600/year Q = FC = 83,600__ = 3 122 chairs per year p-vc 60-(3.23+30) Need to sell 3122 chairs per year to break even

27. Market Share Number of public high schools in America: 26,407 Average number of student per school: 507 Assuming we will sell 253 chairs per school, we will need a 0.05% market share or 13 schools to break even

28. Bottom Line Profit with 0.5% Market Share Total number of schools: 132  Total number of chairs sold: 253*132= 33,396 chairs Total Profit = p.Q – (FC + vc.Q) = 60*33,396 – (83,600 + 33.23*33,396) = $810,410.92

29. Lessons Learned • Place great emphasis on the design development, including sketching, concept selection, and reflection to avoid costly errors in manufacturing process • Listen to what the customer wants and needs. Don’t make costly assumptions!! • Every role in a team is interrelated, explore that relationship and use it to benefit the project

30. Questions ?