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Let’s Meet The Big 3 (2)

Let’s Meet The Big 3 (2). Lesson 8. What Is A Search Engine Anyway?.

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Let’s Meet The Big 3 (2)

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  1. Let’s Meet The Big 3 (2) Lesson 8

  2. What Is A Search Engine Anyway? • A web search engine is designed to search for information on the World Wide Web and FTP servers. The search results are generally presented in a list of results and are often called hits. The information may consist of web pages, images, information and other types of files. Some search engines also mine data available in databases or open directories. Unlike Web directories, which are maintained by human editors, search engines operate algorithmically or are a mixture of algorithmic and human input.

  3. The Way It Was • Before Search Engines Websites Existed on virtual Islands. • There was no real way to organize them and categorize them • To reach someones website they usually gave you the address and you went there – it was more word of mouth • Then came the search engines to organize the world wide web

  4. The Way It Is Now • Search Engines keep millions of websites organized • They allow us to search for and find websites on any topic we desire in milliseconds • They allow websites to gain immense exposure

  5. The Big 3 • Google • Yahoo • Bing

  6. Google • The worlds most popular Search Engine • Has over 70% of the market share • It’s where you want to be

  7. Yahoo/Bing • Yahoo and Bing now have an alliance • They are attempting to dethrone Google • Own a combined 25-30% of the market share

  8. The Other Guys.. • Most of the other search engines get their results from the Big 3 or are owned by the Big 3 • Not worth worrying about from a marketing standpoint

  9. Search Engine Algorithms • The algorithms change all the time • They are responsible for showing sites in search results in a specified order • No one knows all factors of the algorithms – we can only make educated guesses as to how the sites are ranked • As an SEO it is our job to keep up with changes and updates to algorithms..

  10. Let’s Dig In! Breaking Down SERPS • The next lesson will allow us to learn about the SERPS or Search Engine Result Pages • These pages are where you want your business to be • Learning the anatomy of these pages is the first step in learning how to get your business to show up on them!

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