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NBA Game Promises to Be a Turkey? Call In the Turks—or the Filipinos

NBA Game Promises to Be a Turkey? Call In the Turks—or the Filipinos. Andrew Kranda Elise Steinhauff. Subcultures and Sports Marketing. NBA teams boosting game attendance Losing records Hosting a ‘Heritage Night’ Clippers held a Turkish night Focus on visiting team’s player

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NBA Game Promises to Be a Turkey? Call In the Turks—or the Filipinos

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  1. NBA Game Promises to Be a Turkey? Call In the Turks—or the Filipinos Andrew Kranda Elise Steinhauff

  2. Subcultures and Sports Marketing • NBA teams boosting game attendance • Losing records • Hosting a ‘Heritage Night’ • Clippers held a Turkish night • Focus on visiting team’s player • Turkish themed merchandise

  3. Was it a success? • Widens audience reach • Up to 2000 more attendees • More interest in games • High ticket pricing • Specialized merchandise Omri Casspi The first Israeli to play in the NBA.

  4. Questions for the class? Have you ever attended an NBA heritage night? Would you be more likely to attend if you shared a similar heritage with one of the players?

  5. Relation to Class • Diversity of subcultures • Growing subculture memberships • Impact of religion on consumption • High-context culture • Tightly knit group members, infer meanings that go beyond the spoken word

  6. Sources http://online.wsj.com/video/la-clippers-talk-turkey/B025BA87-8FB3-456C-A258-BF1E9FAB6573.html http://online.wsj.com/article/SB10001424052748703889204576078131537254372.html#articleTabs%3Darticle http://vimeo.com/16193816 http://www.jweekly.com/article/full/41283/omri-casspi-putting-a-charge-into-jewish-heritage-night/

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