The Story of Story: Using Narrative Elements in the Service of Usability. John C. Thomas Usability Professionals Association June 15, 2006 [email protected] www.watson.ibm.com/knowsoc/ www.truthtable.com. Agenda. Why story? What makes for a good story?
Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author.While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server.
John C. Thomas
Usability Professionals Association
June 15, 2006
Objective Situation: structure
Sensation and Feeling:
Inner Conflict:Work from the outside in to engage empathy:
The wind howled. structure
Jack felt the sting of the sleet.
“Blast it! Suzi doesn’t really need this medicine!”
“Why do I always let her talk me into these hair-brained schemes anyway? Why don’t I fight back?”Work from the outside in to engage empathy:
Based on the story of Old Grandfather who invented Clothing
Hand Washing Duo Language
Side by side “confessional”
Team accomplishes the work
High shared stimulus context
Rhythm not required
Team or One prepares machine to accomplish the work
Moderate shared stimulus contextE.g. Washing Dishes
Traditional cooking Language
High shared stimulus context (same meal)
No negotiation required (separate meals)
Conversation less likely (person who is ready first starts some other activity)Fixing Dinner