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INNOVATOR (8%) : Eager to try new ideas LEADER (17%): More thoughtful about involvement, - PowerPoint PPT Presentation


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Adopter Types*. INNOVATOR (8%) : Eager to try new ideas LEADER (17%): More thoughtful about involvement, trusted by others EARLY MAJORITY (29%): Cautious and deliberate about involvement LATE MAJORITY (29%) : Skeptical of change RESISTER (17%) : Generally opposed to new ideas.

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Adopter Types*

INNOVATOR (8%) : Eager to try new ideas

LEADER (17%): More thoughtful about involvement,

trusted by others

EARLY MAJORITY (29%): Cautious and deliberate about

involvement

LATE MAJORITY (29%) : Skeptical of change

RESISTER (17%) : Generally opposed to new ideas

* Rogers, Everett (1971) Diffusion of Innovations


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