SEMINAR. PRESENTATION. WAR. NEWS OF ATOMIC BOMBING. The Sketchy News of attack on Hiroshima. Believe in Japanese Military. Akio Morita working as a scientist. Less time to be succeeded. JAPANESE V/S AMERICAN TECHNOLOGY. No guess of American Power.
SELLING TO THE WORLD
Double digit increase in GNP
Low Inflation Rate
More disposable income for spending
Vigrous Growth of economy
In 1958 only 1 percent of Japanese had a T.V set, only 5 percent had washing machine
High saving rate in those days 20 percent
‘Walkman’ was introduced to miniaturize the conventional stereo with large loudspeakers to light headphones.
Marketing strategy used by Sony for Walkman
They hired young couples to stroll through the Tokyo Ginza ‘Pedestrian Paradise’ on Sundays listening to their Walkmans and showing them off.
(Traditional Japanese system favour short term finance whereas in America, it was not given more importance)