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Briefing on Shanghai's Commerce and Investment

2016. Briefing on Shanghai's Commerce and Investment. Shang Yuying Chairwoman Shanghai Municipal Commission of Commerce. The international trade center's core functions of trade pooling, resource allocation and trade innovation has been basically established. Review of 2015.

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Briefing on Shanghai's Commerce and Investment

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  1. 2016 Briefing on Shanghai's Commerce and Investment Shang Yuying Chairwoman Shanghai Municipal Commission of Commerce

  2. The international trade center's core functions of trade pooling, resource allocation and trade innovation has been basically established Review of 2015 Presenting an economicly dynamic and inclusive metropolis to the world

  3. The Effect of Consumption as a Driving Force is Becoming More Evident Added value created by the commerce and trade industry: RMB420.1 bn, 16.8%of the city's total RMB1.0056 tn Taxation generated by the commerce and trade industry: RMB 173bn, 17.5%of the city's total Total Social Retailling  End consumption's contribution to economic growth was elevated to nearly 70%

  4. Steady Expansion of Market Circulation Total Commercial goods sales USD9340.7 BN E-commerce transaction volume: RMB1.6452 tn 6.4% growth y-o-y,13.9% average annual growth for the past five years 6.4% up by 21.4% from last year 3.9 times of that in 2009 Platform economy transaction volume: RMB 1.6125 tn up by 11.4% from last year over 60%of the buyers and vendors were from Yangtze River Delta 2015 2014

  5. Rising Level of Exhibition and Convention Industry 2015: 15.13 million m2 The total floor area grew by 22% year on year 1.9 times of the number in 2010 Ranking among the top in world in terms of number and total floor area 851 exhibition number total floor area

  6. Exhibition area of international shows amounted to11.24 million square meters, rising by 24.8% year on year, accounting for 74.3% of China's total and up by 5.5 percentage points compared with that of 2010. Exhibition area of international shows accounts for 74.3% of China's total

  7. Party Secretary Han Zheng paid a site tour to the 3rd CSITF.

  8. Rising Share of Foreign Trade The import and export of goods take up as high as 11.4% of China's total, top-ranked among all the mainland cities. 451.7bn Comparison of Trade in Goods between the 11th and the 12th Five-year Plan Period Import and Export 254.8bn 368.87bn Import 197bn Export 188.085bn 180.784bn USD USD USD “11th five-year” “11th five-year” “12th five-year” “11th five-year” “12th five-year” “12th five-year”

  9. Trade in services totaled USD 200bn, a year-on-year growth of over 12% , accounting for 30% of China's total. The share of trade in services in foreign trade exceeded 30% for the first time.

  10. A Good Momentum of Foreign Investment Attraction and Outbound Investment USD 58.9bn USD 57.3bn Outbound direct investmentgrew by 3.7 times year on year, leading the whole nation. It was 23.7 times that of 2010. Whole year contractual foreign investment grew by 86%, 3.8 times that of 2010. Foreign Investment Attraction Outbound Investment

  11. A Good Momentum of Foreign Investment Attraction and Outbound Investment Foreign capital in actual use reached USD 18.5 billion, a year-on-year rise of 1.6% and realizing growth for 16 consecutive years. Newly-signed overseas contracted projects valued at USD 11.1 billion, surpassing 100 billion threshold for 8 years in a row.

  12. Vice Mayor Zhou Bo paid a field trip to foreign invested company.

  13. Firstly, new consumption scenario has been formed with smart commercial areas, community precision marketing and service-related consumption as the driving forces. 上 海 市 商 务 委 员 会 Shanghai Municipal Commission of Commerce smart commercial area tax refund community precision marketing consumption environment service-related consumption

  14. Smart Commercial Areas Leading the Transformation of Traditional Commercial Areas 7 pilot projects on smart commercial areas have been rolled out. 65 commercial areas with unique characteristics have been selected. Downtown business centers, such as West Nanjing Road and Central Huaihai Road have seen positive growth of sales volume. The growth rate of sales in 2015 was 2.8 percentage points higher than that of 2014. 2015 Shanghai Shopping Festival successfully connected thousands of commercial areas and shopping malls. Sales Growth Rate 02 01 2.8 % 2014 2015

  15. Community Precision Marketing Driving the Upgrade of Domestic Consumption Community commerce tended to be more sophisticated, integrated and platform-based. Its sales volume exceeded 50% of that of the whole city. Community commercial sales volume accounted for over 50%of Shanghai's total. Large e-businesses joined hands with brick-and-mortar stores and adopted new business model, such as "ordering online and picking up at physical stores" and "ordering online and distributed by physical stores". others The number of smart vegetable market outlets exceeded 500.

  16. New Driving Force: Service-related Consumption Online transaction volume of service-related consumption reached RMB 188.9 billion in 2015, growing substantially by 51.2%. New models like "Internet +" and O2O have stimulated new demands. Numerous leading O2O companies emerged in catering, tourism, culture, education and other life-related service sectors. 02 01 Online transaction volume of service-related consumption grew by 51.2%

  17. Departure Tax Refund for Foreign Tourists Shanghai is the first city in China where departure tax refund for foreign tourists was realized. • 182 stores are available to get tax refund. • 2502 foreign tourists have practiced tax refund in 2015. • The sales volume of tax refunded items was RMB 19.31 million

  18. Favorable Consumption Environment Trans-department mechanism on fighting infringement and counterfeit products has been established. 3161 commercial cases related with IPR infringement and counterfeit products have been investigated in 2015. Shanghai Commercial Credit Public Service Platform was fully operational.

  19. 上 海 市 商 务 委 员 会 Secondly, new foreign trade structure has been formed with trade in service, general trade and consumption goods import as the driving forces. Shanghai Municipal Commission of Commerce consumption goods import trade facilitation trade in service general trade

  20. New Growth Point: Trade in Services 2.9 times of that of 2010 import and export of technology USD 11.3 bn The average annual growth rate of trade in services was 9.3 percentage points faster than that of trade in goods. 3.4 times of that of 2010 offshore service outsourcing USD 6 bn 9.3% higher The import and export of technology and offshore service outsourcing reached USD 11.3 bn and USD 6 bn, respectively. 货物进出口 The import and export of new types of services, such as finance and insurance, kept double digit growth annually.

  21. General Trade’s Driving Force on trade competitiveness New Advantages: technology, brand, quality and services as core competitiveness. General Trade of High Value-added Products 47.4% Export of High and New-tech Products 43.7% • 7.2% higher than that of 2010 • 14.9% higher than national average

  22. No.1 in China in terms of consumer goods imports Annual growth of consumer goods imports: 20.8% Total imports of consumer goods in2015: USD42.4 bn, 30% of China's total Fast development of Cross-border e-commerce has cleared the channel from import to the counter and is influencing the whole country. Biggest distribution hub in China for imported consumer goods

  23. Improving Trade facilitation Further reduce administrative fees in imports and exports Further expansion of characterized supervision system based on the status of goods Law enforcement list is launched and one district's registration allows company to operate in 4 districts The Launch of international trade single service window 1.0 and 2.0 1382 businesses Handling, moving and warehousing fees are waived 40 Over 1200 companies Innovative measure for trade regulation

  24. 上 海 市 商 务 委 员 会 Thirdly, Service Economy, Headquarters Economy and R&D Economy Have Become the Underpinning Forces that Are Driving the Upgrading of Foreign Investment Shanghai Municipal Commission of Commerce Establishment of international science and innovation center assisted by Foreign invested R&D centers Growth spearheaded by Foreign investment in the service sector 2 4 1 3 Increasing contribution by headquarters economy Innovation in foreign investment administration has triggered new enthusiasm among foreign investors

  25. Spearheading Growth of Foreign investment in the service sector • Contractual foreign investment in service sector and paid-in capital in service sector shot up by 34.4%and12.5% respectively higher than that of the manufacturing sector 41.7%and9.6%  service industry others Telecom and old age care industry have made breakthroughs in terms of paid-in foreign capital, which propelled the service oriented industrial restructuring

  26. Greater Contribution of the Economy by Headquarters Economy • Newly certified MNC's regional headquarters within the past 5 years: 230 • By 2015年,there were altogether 535 MNC's regional headquarters certified in Shanghai, 41 of which were at Asian Pacific level and above,making Shanghai the most regional headquarters potent city in mainland China contribution of MNC's regional headquarters 15% 1% 9% share in the total number of enterprises in the city share in the city's business revenue share in the city's total profit

  27. Science and Innovation Center Initiative Supported by Foreign Invested R&D Facilities • 75 newly registered foreign R&D centers in the past five years, which add up to a total of 396 • 120 global fortune 500 companies have established R&D centers here accounting for 1/3 of the nation's total • These R&D centers serve as critical platforms for Shanghai to participate in global technology R&D

  28. New Enthusiasm among Foreign Investors by Innovation in Foreign Investment Administration Total number of FTZ registered enterprises FIEs FIEs Total FIEs established in the FTZ by the end of 2015 256,642 256,642 The negative list method was fully implemented in the FTZ. If the investing area is not specified by the negative list, foreign investors would only have to file the investment at relevant authorities. There is now greater transparency in foreign investment access. 4632,15.3% 4632,15.3% 256,642 256,642 Last year almost half of the newly established FIEs were registered in FTZ Last year almost half of the newly established FIEs were registered in FTZ

  29. 上 海 市 商 务 委 员 会 Fourthly, a new overseas investment cooperation landscape has come into shape and is driven by industrial chain, innovation chain and value Chain Shanghai Municipal Commission of Commerce FTZ 'Belt and Road' overseas investment investment in global industries

  30. Pacing Up of Investment in Global Industrial Sector Companies of all kinds have actively adopting strategies for transnational operation and deploying business around the world 01 02 03 Through acquiring overseas brands and channels, companies are expanding their coverage on both the upstream and downstream of the industrial chain A supply chain system that encompasses the world has been established the 'Going Global' network now covers 178 countries and regions

  31. More Focus on Innovative Cooperation by Overseas investment R&D related overseas investment by Shanghai Companies Through acquiring companies with globally competitive technologies, setting up overseas R&D facilities and carrying out coordinated innovation, Shanghai enterprises are using multiple channels and means to participate in the global innovation network USD7.5bn 259 investment projects within 5 years

  32. The 'Belt and Road' Development Becoming the Hot-spot for Cooperation on Global Value Chain • Shanghai's economic cooperation and trade with 'Belt and Road' countries 19.3% 23.7% 48.2% share in the city's total contractual value of newly signed overseas construction projects USD 5.4 bn USD 87bn • The focus has shifted from exporting goods and labor to simultaneous mainstreaming of goods, service and capital export USD 9.5 bn Trade volume Direct investment

  33. Signing MOU with Line Ministries and Key Cities in the 'Belt and Road', Such as Singapore, Czech Republic and the U.A.E.

  34. The FTZ Becoming a Gateway for Overseas Investment Proportion of overseas investment coming from the FTZ 49% Number of overseas investment projects in the FTZ 636 USD22.9 bn Funding committed by the Chinese side was 5.5 times of that in 2014

  35. Prospect of 2016 上 海 市 商 务 委 员 会 Shanghai Municipal Commission of Commerce An innovated, coordinated, green, open and sharing development Implementation of FTZ, "Belt & Road" Strategy and etc. Leveraging International trade and investment rules with high standard Benchmarking Implementation of reforms in areas of commerce Cultivation of new trend of open economy Creation of a better andconvenient business environment that is based on the law and faced towards the world Expediting

  36. Actively Promoting Consumption To focus on both the supply side and the demand side so as to ecncourage service consumption to drive consumption expansion • Commercial goods sales growth in 2016: around 7% • Social consumer goods retailing growth: over 8% • E-commerce transaction volume growth: around 20%

  37. To Expand the Consumption 1 To build an international consumption city • To develop emerging consumption; to build a group of commercial blocks with special features • To increasedirect sales channels;to trigger the demand for cross-border consumption • To expand the functions of the Boon Boom Pass; a synergetic development of the commerce, convention, exhibition, tourism, culture and sports • To expand the coverage of the departure tax refund for the overseas tourists service consumption information consumption green consumption fashion consumption

  38. To Build a Global E-commerce Hub • To dwell on the support to the companies in the circulation industry to invest in innovation • Certify and cultivate a group of leading companies for big data in commerce, technology advanced companies in circulation industry, model companies in internet of things and supply chain technology application • Foster a batch of world-oriented bulk commodity transaction platforms with the value over RMB 100 bn To deepen the inauguration of the e-commerce demonstration parks and enterprises; to accelerate the construction of the smart commerce area

  39. To Promote the Upgrade of Domestic Trade Circulation • To launch the comprehensive pilot programs of domestic trade circulation reform • To establish a three-in-one operation model of integrating the market decision, government governance and social coordination One List One Catalog One Platform One Network weaving a three-dimensional “1+X+N” network of industry discipline and government regulation formulating a market access negative list for domestic trade circulation creating an administrative management catalog for the operation of domestic trade enterprises launching Shanghai public service platform of commerce credit

  40. To Make Life-facilitating Service sectorsMore Specific with Better Quality More specific, better quality Brand enterprises starting a group of brand companies in life-oriented service sectors Upgrading life-facilitating service sectors implementing upgrade catering, housekeeping, and wedding services put in place the plan of “service to the home”

  41. Stablizing Foreign Trade Growth A coordinated development of trade in goods and services; an integrated development of trade & investment and service for the goods; upgrade foreign trade with good quality and price • More international trade in goods in 2016; • 12% growth of international trade in service; • Trade show floor area:16 million square meters

  42. To Keep Steady Growth of Foreign Trade 1 To maintain steady growth of trade in goods • Efforts will be made to establish a set of exhibition and trading platforms for import and export products and increase the proportion of advanced technologies, key parts and equipment, domestic scarce resource and environmental products in the mix of import goods. • Efforts will be made to scale up the policies of global maintenance in FTZ to other parts of China. Shanghai Lingang Pilot Re-manufacturing Park of Imported high-end Equipment will be set up. environmental Protection key equipment advanced technology key parts domestic scarce resource

  43. To promote new trade model Efforts will be made to promote facilitation of container transit and LCL in Yangshan and Waigaoqiao and develop the third party supply chain management. 3 2 1 Efforts will be made to improve certification standard and management methods of foreign trade and service companies and expand their business scale and diversify functions. • Cross-border E-commerce • To implement policies designed for the National Cross-border E-commerce Comprehensive Pilot Zone • To set up public service platform for the development of cross-border e-commerce • To build cross-border e-commerce demonstration parks

  44. To create new advantages of trade in services • To facilitate national pilot projects on • innovation of trade in services • To implement 3-year action plan • of trade in services • To accelerate service platforms • for trade in services • service outsourcing, TCM, international education, health care, tourism and etc. To increase the proportion of trade in services in the mix of export • Culture-related trade, financial trade, technology trade, and etc.

  45. To optimize environment for foreign trade To streamline import and export-related charges and decrease operation cost of foreign trade company To enhance synergy among port regulatory authorities, fully establish international trade "single window" that covers the whole process of trade and improve regulatory efficiency of customs declaration, application for I&Q, settlement of exchange and tax refund.

  46. To build international hub for exhibition and convention • To formulate exhibition and convention industry standards and evaluation criterion and to build and attract brand exhibitions of global and industrial influence. • To successfully host UFI 2016 annual congress and promote regional headquarters of UFI to be based in Shanghai • To attract advanced technology and products from home and abroad to participate in the 4th China(Shanghai) International Technology Fair

  47. Promotion ofTwo-way Investment Attraction of foreign investment is an effective approach to participate in the global value chain. Outbound investment is key to global value chain. Efforts will be made to facilitate the cross-border flow of capital, human resources and technology. • Paid-in capital in 2016: USD 17 bn • MNC's regional HQ: 45 • Non-financial ODI: USD 30 bn

  48. To Promote Two-way Investment • To explore the practice of pre-establishment national treatment, negative list and liberalization measures for service industry across the whole city • To revise policies regarding headquarters economy, gather more MNCs' headquarters and functional agencies and support the efforts of existing foreign R&D centers to upgrade into global R&D centers • To build global investment promotion networks, implement "10 plans to promote investment" and business attraction plan featuring " one district, one industry" and to attract a batch of advanced manufacturing projects, such as smart manufacturing and new materials Cultivate new driving force for foreign investment 1

  49. To Reinvent the Landscape of Overseas Investment To launch policy measures that support qualified investors to set up offshore private equity funds To establish a number of offshore economic cooperation zones and industrial parks Support companies' acquisitionof overseas R&D centers, sales network and energy projects To implement the talent training program for transnational operation Support companies to undertake overseas infrastructure construction projects through models like international investment+construction contracting, ppp, BOT and BT To compel investment guide covering 7 key sectors and 14 countries, as well as overseas safety risks prevention guide

  50. To Support and Participate in the Development of National Free Trade Zone • To deepen Shanghai's cooperation with other countries in economy and trade • To forge more economic and trade partnerships with 'Belt and Road' countries and their key cities • To ensure the successful organization of the G20 Trade Minister Meeting in July supportparticipate • Continue to improve our communication with consulates general in Shanghai as well as with trade and investment promotion agencies • To attract more trade and investment natured international organization, associations, trade dispute settlement and adjudication agencies to establish presence in Shanghai

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