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Your best ally in the fight against all cancers

Your best ally in the fight against all cancers. Statistics. Cancer is the leading cause of death in Quebec and in Canada. In Canada, approximately 40 % of women and 45 % of men will develop cancer during their lifetime. Lung cancer remains the leading cause of death among both men and women.

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Your best ally in the fight against all cancers

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  1. Your best ally in the fight against all cancers

  2. Statistics • Cancer is the leading cause of death in Quebec and in Canada. • In Canada, approximately 40 % of women and 45 % of men will develop cancer during their lifetime. • Lung cancer remains the leading cause of death among both men and women. • In Quebec, someone is diagnosed with cancer every 11 minutes and one person dies from the disease every 26 minutes. • Today, more than 60% of Canadiansdiagnosedwith cancer will survive. In the 1940s, the survival rate wasapproximately 25%.

  3. Our mission: The Canadian Cancer Society’s mission is the eradication of cancer and the enhancement of the quality of life of people living with cancer. The Canadian Cancer Society works tirelessly to prevent cancer, save lives, and help people living with the disease.

  4. Thanks to you, the Canadian Cancer Society does more • Thanks to the generosity of our 300,000 donors and the work of our 30,000 volunteers and 200 employees, the Canadian Cancer Society is leading the way in the fight against all cancers. • We are the leading national charitable funder of research in the country. • We offer up-to-date accessible and credible information through our Cancer Information Service, our Web site and a wide selection of publications. • We encourage Canadians to choose healthy lifestyles. • Our lobbying and mobilization activities work towards the implementation of legislation and government programs to fight against cancer and protect the population’s health. • We also provide psychosocial, material, and financial support for people living with cancer, including caregivers, family and friends.

  5. Research in Canada In 2011-2012: • The CCS is the leading national charitable funder of cancer research in Canada. • Nearly one dollar out of every two collected in Canada by charities for cancer research comes from the CCS. • It awarded $46 million in grants to 284 Canadian researchers’ teams. • The CCS funds a wide range of research projects on all types of cancers.

  6. Research in Quebec In 2011-2012: • The CCS funded 68 researchers’ teams in Quebec representing an investment of $7.2 M. • Promising projects to: • Prevent cancer • Improve cancer screening and diagnosis • Find new treatments • Enhance the quality of life of people living with cancer

  7. Advocacy • Circulation of a petition at 82 Relay For Life events to ban the use of tanning salons by minors • Presentation of a brief before the Committee on Health and Social Services on the dangers of tanning beds and the need for a law • Actions supported by the hard-hitting Hidden face of tanning salons campaign • Results: on June 5, 2012, bill 74 to prevent skin cancer caused by artificial tanning was passed

  8. Tobacco Control • In Quebec, smoking causes more deaths than road accidents, AIDS, drugs, alcohol, fires, murders, and suicides … all put together. • Smoking is the leading cause of preventable death. Tobacco is responsible for a third of all cancer-related deaths. • Lung cancer kills twice as many women as breast cancer and four times as many men as prostate cancer. • The CCS is a member of the following coalitions: • The Conseilquébécoissur le tabac et la santé • The Coalition québécoise pour le contrôle du tabac

  9. Programs / Support Cancer J’écoute • Psychosocial support over the phone and through a telephone matching service (qualified volunteers and healthcare professionals ) • Free • Accessible • Confidential • Designed for people with cancer or waiting for their diagnosis and their caregivers • Available from 8 am to 8 pm, Monday to Friday • In 2011-2012: • 907 matches were made by volunteers trained by professionals • More than 500 requests for immediate assistance or practical information

  10. Programs / Support Well attended support groups • In 2011-2012: 73 groups (support, expressive art and visualization) in 31 cities • In 2010-2011, the monthly support groups welcomed more than 700 participants Lighten the financial burden • Over a million dollars to respond to nearly 5,000 requests Jacques-Cantin Lodge • Lodging for people receiving treatment in Montreal • 927 people (people living with cancer and their companions) in 2011-2012 • 9% increase over the previous year

  11. Programs / Support • Services offered by the Quebec Division’s 14 regional offices: • Professional and confidential services • Adapted to the specific needs of the community • Types of services offered: • Bandages and other material • Loan of wigs, scarves and prostheses • Transportation (financial assistance for transportation, reimbursement for parking expenses) • 21 Service Centres: • Serve more people • Better meet the needs of people living with cancer • In all, nearly 100 volunteers have been trained to offer a personalized service in remote areas of Quebec

  12. Programs / Prevention Prevention in action Approximately 50% of cancers could be prevented through the adoption of healthy lifestyles and public health policies: • Targeting smoking • Increasing cancer screening • Reducing exposure to UV rays (Sun Squad) • Trottibus, the Walking School Bus

  13. Prevention in action In 2011-2012: • The Ligne j’Arrête helplinecelebratedits 10th anniversary: 95,000 smokerssupported and over 170,000 requestsprocessed • 600 youths made use of the CCS’s UV photomaton and more than 27,000 people visitedour Facebook page • Sun Squad: 36,000 youngstersmade aware of UV rays • Lunch for Life: 20,000 participants • 23,000 womenpurchased a « Thingamaboob »

  14. Trottibus, the Walking School Bus • Developed by the CCS withfundingprovided by Québec en forme, the TrottibusWalkingSchool Bus promotesphysicalactivityamongchildren and reintroduces participants to the joys of walking. • In 2011, 16 schoolstook part in the project, with a total of 4,000 students and parents involved. • Project partnersinclude: • Carrefour action municipale et famille • Fédération des éducateurs et éducatrices physiques enseignants du Québec • Réseau du sport étudiant du Québec • Kino-Québec

  15. Programs / Information • Cancer Information Service (CIS) • August 4th 2011: millionth information request for all of Canada • 15,981 information requests in 2011, including 2,074 by e-mail • Available from 8 am to 8 pm, Monday to Friday: 1 888 939-3333 In 2011-2012: • 454,074 people visited cancer.ca • 500,151 searches were carried with the Canadian Cancer EncyclopediaTm: a 77% increase • Online directory: 20,760 visits and a 50% increase • CancerConnection.ca: 16,500 visitors

  16. Clients of the CIS Montreal Centre • Who are they? • People with cancer • General public • Health professionals • What are they looking for? • Answers to their cancer-related questions • Psychosocial support, material and financial assistance • A community services locator • Access to information contained in the Canadian Cancer Encyclopedia (the most comprehensive bilingual database on cancer in the world)

  17. Cancer Information Service: Publications • Over 50 brochures are produced and distributed by the CCS and can be downloaded through its Web site • Available in English, in French and in other languages • Free of charge • In 2011-2012, two new brochures were added: • Chemotherapy and other drug therapies: A guide for people with cancer • Questions to ask about cancer

  18. Development Fundraising activities • Relay For Life • Daffodil Month • Daffodil Ball • Paws for Hope • Great Spin Don • Curling for Life • Mademoiselle Other revenues • Gourmet Gatherings • Corporate Donations • Sponsorships • Workplace Fundraising Campaigns • Major Donations • In Memoriam Donations • In Your Honour Donations • Planned Giving • Monthly Donations • Online Donations • Direct Mail Donations • Other Private Donations • Donors Initiatives

  19. Culture and Engagement The CCS’s people power includes: • Employees • Volunteers • Partners Eachday, itsambassadors display caring, courage, integrity and progressive values.

  20. The MORE campaign: The CCS always does more in the fight against all cancers

  21. Communications and marketing Objective: Act in such a way that donors, volunteers, employees, and partners consider the Canadian Cancer Society (CCS) the organization of choice and best ally in the fight against all cancers. Be the reference in the fight against cancer • Take a leadership position by showing the impact of our actions • Create a strong brand, distinguish ourselves • Reinforce the association between the CCS and its fundraising activities • Clarify the CCS’s role in the minds of the public, donors, and volunteers

  22. Social media • Facebook: more than 20,000 fans on the QuebecDivision’s page (facebook/sccquebec) • Twitter (SCC_Quebec): Near 2,000 people follow the CCS on Twitter • ParlonsCancer.ca/CancerConnection.ca: A trusted online community for cancer patients, theirfamilies and friends.

  23. Report on the latest cancer statistics in the country The incidence of the most widespread cancers Mortality rate by age, sex, year, and province or territory 2012 Canadian Cancer Statistics

  24. ALL THIS, THANKS TO VOLUNTEERS, EMPLOYEES… And also: • Donors • Survivors • Caregivers • Fundraisers • Researchers • Partners • Health professionals • Members of the Board • Etc. AND...YOU!

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