1 / 11

Social Influence

Social Influence. Conformity. Conformity videos. Elevator http:// www.youtube.com/watch?v=B738X-ibz2o&feature=related Solomon Asch’s experiment http:// www.youtube.com/watch?v=TYIh4MkcfJA&feature=related. Learning outcome. Evaluate research on conformity to group norms. Conformity.

cricket
Download Presentation

Social Influence

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript


  1. Social Influence Conformity

  2. Conformity videos • Elevator • http://www.youtube.com/watch?v=B738X-ibz2o&feature=related • Solomon Asch’sexperiment http://www.youtube.com/watch?v=TYIh4MkcfJA&feature=related

  3. Learning outcome • Evaluate research on conformity togroup norms

  4. Conformity • Is the tendencytoadjustone’sthoughts, feelings, or behaviour in waysthatare in agreementwiththose of a particularindividual or group • A simply term that is used is ”peer pressure” butconformity is morecomplexthan that

  5. Solomon Asch • 1951 Results: • About 75% conformed at leastonce • A mean of 32% conformed in half or more of the trials • 24 % neverconformed • Handout: study

  6. Asch – conformityLearning outcome: discussfactorsinfluencingconformity • Following factors influence the likelihood to conform to the group: Research : • Group size • Unanimity • Confidence • Self-esteem

  7. Evaluate research on conformity • Asch • Moscovici (minority vs. majority) • Groupthink – see OH Where is it dangerous to have groupthink?

  8. Why do people conform? • Theories?

  9. Why do people conform? • Deutsch and Gerard 1955: 1. Informational social influence (Festinger 1954 called this: Social comparison – cognitive dissonance) 2. Deutsch and Gerard 1955: Normative social influence See handout and OH

  10. Cultural aspects of conformity • Do cultural norms affect conformity?

More Related