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Social Recruiting. Travis Davis, Recruitment Specialist NCDOT Career Services. How many have conducted any type of business in the last month via: . Phone? Email? Social Media?. What is Social Recruiting?.

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Social recruiting

Social Recruiting

Travis Davis, Recruitment Specialist

NCDOT Career Services


How many have conducted any type of business in the last month via
How many have conducted any type of business in the last month via:

  • Phone?

  • Email?

  • Social Media?


What is social recruiting
What is Social Recruiting? month via:

  • Social recruiting is engaging with users of social media tools to source and recruit talent


Social media tools
Social Media Tools month via:

  • Facebook

  • Twitter

  • Youtube

  • LinkedIn

  • Blogs

  • Many, many others


Social media facts
Social Media Facts month via:

  • By 2011, Generation Y (born 1979-1995) will outnumber baby boomers (born 1946-1964...96% will have joined a social network

  • Social media is now the #1 online activity

  • Twitter: More than 106 million users

  • Facebook: More than 500 million users

  • 55 million tweets per day

  • 3 out of 4 employees use social media technology

  • 2/3 of the internet population visits social networks

  • Job seekers use social media an average of 5 hours/week

  • If Facebook were a country it would be the 4th largest country in the world


Number of years to reach 50 million users
Number of years to reach 50 million users month via:

  • Radio (38 years)

  • TV (13 years)

  • Internet (4 years)

  • iPod (3 years)

  • Facebook (added 100 million users in less than 9 months)


Purpose
Purpose month via:


Target audience
Target Audience month via:

  • College students

  • High school students

  • Counselors, teachers, professors, deans

  • Job seekers

  • General public


Ways that ncdot uses social media
Ways that NCDOT uses social media month via:

  • Notification of career fairs

  • Notification of on-campus recruiting events

  • Notification of youth programs

  • Link to job postings (especially hard-to-fill jobs)

  • Links to other pertinent websites that may be of interest to potential applicants

  • General tips (e.g. interviewing, dress, resume writing, filling out applications)

  • Communication to current employees and interns

  • Building business relationships


Benefits
Benefits month via:

  • Time-saving: Send out information instantly to a large number of people

  • Cost-saving: Completely free

  • Market your company

  • Increase traffic to company website

  • Diversity recruiting: 24% of twitter users are African American. 17% are Hispanic.


Some fears of social media
Some fears of social media month via:

  • The unknown

  • Time consuming

  • Security risks

  • Negative comments/feedback received


Ncdot careers
NCDOT Careers month via:

  • Twitter Account

  • Facebook Account


How to maximize traffic and increase followers
How To Maximize Traffic And Increase Followers month via:

  • Balance promotional, personal, and conversational posts

  • Be a “real person” reflecting a real voice and authenticity

  • Be interesting, informative, and entertaining

  • Regularly promote/highlight others (they will likely reciprocate)

  • Tailor conversations to your targeted recruits

  • Post photos

  • Update 2-3 times a week

  • Press releases

  • Business cards

  • Email signature


Good examples of other companies utilizing social media
Good examples of other companies utilizing social media month via:

  • US Department of State

  • UPS


Things to avoid on social networks
Things to avoid on social networks month via:

  • Spamming/Chain letters

  • Not posting enough

  • Too many posts

  • Posting incorrect information

  • Getting too personal


Interested how to setup
Interested? How to setup month via:

  • Get permission

  • Submit a proposal

  • Develop a schedule

  • Develop a list of topics you will be posting

  • Talk to IT department to setup a secured account (username, password, backup user)


Questions
Questions month via:

  • Travis Davis, NCDOT Recruitment Specialist

  • Email: tedavis1@ncdot.gov

  • Phone: 919-733-7685


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