Social recruiting
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Social Recruiting. Travis Davis, Recruitment Specialist NCDOT Career Services. How many have conducted any type of business in the last month via:. Phone? Email? Social Media?. What is Social Recruiting?.

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Social Recruiting

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Social Recruiting

Travis Davis, Recruitment Specialist

NCDOT Career Services


How many have conducted any type of business in the last month via:

  • Phone?

  • Email?

  • Social Media?


What is Social Recruiting?

  • Social recruiting is engaging with users of social media tools to source and recruit talent


Social Media Tools

  • Facebook

  • Twitter

  • Youtube

  • LinkedIn

  • Blogs

  • Many, many others


Social Media Facts

  • By 2011, Generation Y (born 1979-1995) will outnumber baby boomers (born 1946-1964...96% will have joined a social network

  • Social media is now the #1 online activity

  • Twitter: More than 106 million users

  • Facebook: More than 500 million users

  • 55 million tweets per day

  • 3 out of 4 employees use social media technology

  • 2/3 of the internet population visits social networks

  • Job seekers use social media an average of 5 hours/week

  • If Facebook were a country it would be the 4th largest country in the world


Number of years to reach 50 million users

  • Radio (38 years)

  • TV (13 years)

  • Internet (4 years)

  • iPod (3 years)

  • Facebook (added 100 million users in less than 9 months)


Purpose


Target Audience

  • College students

  • High school students

  • Counselors, teachers, professors, deans

  • Job seekers

  • General public


Ways that NCDOT uses social media

  • Notification of career fairs

  • Notification of on-campus recruiting events

  • Notification of youth programs

  • Link to job postings (especially hard-to-fill jobs)

  • Links to other pertinent websites that may be of interest to potential applicants

  • General tips (e.g. interviewing, dress, resume writing, filling out applications)

  • Communication to current employees and interns

  • Building business relationships


Benefits

  • Time-saving: Send out information instantly to a large number of people

  • Cost-saving: Completely free

  • Market your company

  • Increase traffic to company website

  • Diversity recruiting: 24% of twitter users are African American. 17% are Hispanic.


Some fears of social media

  • The unknown

  • Time consuming

  • Security risks

  • Negative comments/feedback received


NCDOT Careers

  • Twitter Account

  • Facebook Account


How To Maximize Traffic And Increase Followers

  • Balance promotional, personal, and conversational posts

  • Be a “real person” reflecting a real voice and authenticity

  • Be interesting, informative, and entertaining

  • Regularly promote/highlight others (they will likely reciprocate)

  • Tailor conversations to your targeted recruits

  • Post photos

  • Update 2-3 times a week

  • Press releases

  • Business cards

  • Email signature


Good examples of other companies utilizing social media

  • US Department of State

  • UPS


Things to avoid on social networks

  • Spamming/Chain letters

  • Not posting enough

  • Too many posts

  • Posting incorrect information

  • Getting too personal


Interested? How to setup

  • Get permission

  • Submit a proposal

  • Develop a schedule

  • Develop a list of topics you will be posting

  • Talk to IT department to setup a secured account (username, password, backup user)


Questions

  • Travis Davis, NCDOT Recruitment Specialist

  • Email: [email protected]

  • Phone: 919-733-7685


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