Social recruiting
This presentation is the property of its rightful owner.
Sponsored Links
1 / 17

Social Recruiting PowerPoint PPT Presentation


  • 91 Views
  • Uploaded on
  • Presentation posted in: General

Social Recruiting. Travis Davis, Recruitment Specialist NCDOT Career Services. How many have conducted any type of business in the last month via:. Phone? Email? Social Media?. What is Social Recruiting?.

Download Presentation

Social Recruiting

An Image/Link below is provided (as is) to download presentation

Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author.While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server.


- - - - - - - - - - - - - - - - - - - - - - - - - - E N D - - - - - - - - - - - - - - - - - - - - - - - - - -

Presentation Transcript


Social recruiting

Social Recruiting

Travis Davis, Recruitment Specialist

NCDOT Career Services


How many have conducted any type of business in the last month via

How many have conducted any type of business in the last month via:

  • Phone?

  • Email?

  • Social Media?


What is social recruiting

What is Social Recruiting?

  • Social recruiting is engaging with users of social media tools to source and recruit talent


Social media tools

Social Media Tools

  • Facebook

  • Twitter

  • Youtube

  • LinkedIn

  • Blogs

  • Many, many others


Social media facts

Social Media Facts

  • By 2011, Generation Y (born 1979-1995) will outnumber baby boomers (born 1946-1964...96% will have joined a social network

  • Social media is now the #1 online activity

  • Twitter: More than 106 million users

  • Facebook: More than 500 million users

  • 55 million tweets per day

  • 3 out of 4 employees use social media technology

  • 2/3 of the internet population visits social networks

  • Job seekers use social media an average of 5 hours/week

  • If Facebook were a country it would be the 4th largest country in the world


Number of years to reach 50 million users

Number of years to reach 50 million users

  • Radio (38 years)

  • TV (13 years)

  • Internet (4 years)

  • iPod (3 years)

  • Facebook (added 100 million users in less than 9 months)


Purpose

Purpose


Target audience

Target Audience

  • College students

  • High school students

  • Counselors, teachers, professors, deans

  • Job seekers

  • General public


Ways that ncdot uses social media

Ways that NCDOT uses social media

  • Notification of career fairs

  • Notification of on-campus recruiting events

  • Notification of youth programs

  • Link to job postings (especially hard-to-fill jobs)

  • Links to other pertinent websites that may be of interest to potential applicants

  • General tips (e.g. interviewing, dress, resume writing, filling out applications)

  • Communication to current employees and interns

  • Building business relationships


Benefits

Benefits

  • Time-saving: Send out information instantly to a large number of people

  • Cost-saving: Completely free

  • Market your company

  • Increase traffic to company website

  • Diversity recruiting: 24% of twitter users are African American. 17% are Hispanic.


Some fears of social media

Some fears of social media

  • The unknown

  • Time consuming

  • Security risks

  • Negative comments/feedback received


Ncdot careers

NCDOT Careers

  • Twitter Account

  • Facebook Account


How to maximize traffic and increase followers

How To Maximize Traffic And Increase Followers

  • Balance promotional, personal, and conversational posts

  • Be a “real person” reflecting a real voice and authenticity

  • Be interesting, informative, and entertaining

  • Regularly promote/highlight others (they will likely reciprocate)

  • Tailor conversations to your targeted recruits

  • Post photos

  • Update 2-3 times a week

  • Press releases

  • Business cards

  • Email signature


Good examples of other companies utilizing social media

Good examples of other companies utilizing social media

  • US Department of State

  • UPS


Things to avoid on social networks

Things to avoid on social networks

  • Spamming/Chain letters

  • Not posting enough

  • Too many posts

  • Posting incorrect information

  • Getting too personal


Interested how to setup

Interested? How to setup

  • Get permission

  • Submit a proposal

  • Develop a schedule

  • Develop a list of topics you will be posting

  • Talk to IT department to setup a secured account (username, password, backup user)


Questions

Questions

  • Travis Davis, NCDOT Recruitment Specialist

  • Email: [email protected]

  • Phone: 919-733-7685


  • Login