environmental branding
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Environmental Branding - PowerPoint PPT Presentation


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Environmental Branding. Branding. Name , term, sign, symbol or design, or a combination of them intended to identify the goods and services of one seller or group of sellers and to differentiate them from those of other sellers.

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Presentation Transcript
branding
Branding
  • Name, term, sign, symbol or design, or a combination of them intended to identify the goods and services of one seller or group of sellers and to differentiate them from those of other sellers.
  • All the combined impressions and experiences associated with a particular company, good or service
what is environmental branding
What is environmental branding?
  • Branded environments extend the experience of an organization brand, or distinguishing characteristics as expressed in names, symbols and designs, to the design of interior or exterior settings.
  • It uses space as a physical embodiment of the brand to create a ‘brand space’ .
    • This is achieved through spaces such as retail stores, showrooms, trade-fair booths and office environments
remember the 4 display window p s
Remember the 4 Display Window P’s
  • Products
  • Placement
  • Props
  • Promotion
product
Product
  • Identify the purpose of your retail display.
  • Decide who your target audience is and their needs
  • Choose products you have easy available and are not hard to get
  • Narrow your products down to a few relevant choices
  • Include a variety of price points
placement
Placement
  • Map out your display - usually people look to the right of your display first.
  • A repeated message throughout the displays will most likely get the message to your customers.
  • Display the merchandise so people can interact with it and see it.
  • Odd numbers are more appealing to the eye
props
Props
  • 80/20 rule: No more then 20% of the display should be props.
  • Let your retail products be the stars and the decorations be the supporting cast.
  • Be strategic and choose props that support your display cases.
  • Props can be used to add variety in height, texture and color to your display, which will draw attention to the products.
promotion
Promotion
  • The display is part of your marketing plan.
  • Promote the displays on Facebook and Pinterest to start having your audience engaged and interacting.
tips for display windows
Tips for Display Windows
  • Tell a story
  • Surprise customers
  • Use bold shapes and colors
  • Keep it clean
  • Update your displays
  • Use lighting to stand out
more tips
More Tips
  • Window displays should be in harmony with the entire surrounding
  • Awhole is being created rather than a fragment .
  • When planning a window display consider the building facade, street, people and their perceptions, color harmony, lighting and viewing angle 
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