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Environmental Branding. Branding. Name , term, sign, symbol or design, or a combination of them intended to identify the goods and services of one seller or group of sellers and to differentiate them from those of other sellers.

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Environmental Branding

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Environmental branding

Environmental Branding


Branding

Branding

  • Name, term, sign, symbol or design, or a combination of them intended to identify the goods and services of one seller or group of sellers and to differentiate them from those of other sellers.

  • All the combined impressions and experiences associated with a particular company, good or service


What is environmental branding

What is environmental branding?

  • Branded environments extend the experience of an organization brand, or distinguishing characteristics as expressed in names, symbols and designs, to the design of interior or exterior settings.

  • It uses space as a physical embodiment of the brand to create a ‘brand space’ .

    • This is achieved through spaces such as retail stores, showrooms, trade-fair booths and office environments


In a office

In a Office


In a office1

In a Office


In a lobby

In a Lobby


Remember the 4 display window p s

Remember the 4 Display Window P’s

  • Products

  • Placement

  • Props

  • Promotion


Product

Product

  • Identify the purpose of your retail display.

  • Decide who your target audience is and their needs

  • Choose products you have easy available and are not hard to get

  • Narrow your products down to a few relevant choices

  • Include a variety of price points


Placement

Placement

  • Map out your display - usually people look to the right of your display first.

  • A repeated message throughout the displays will most likely get the message to your customers.

  • Display the merchandise so people can interact with it and see it.

  • Odd numbers are more appealing to the eye


Props

Props

  • 80/20 rule: No more then 20% of the display should be props.

  • Let your retail products be the stars and the decorations be the supporting cast.

  • Be strategic and choose props that support your display cases.

  • Props can be used to add variety in height, texture and color to your display, which will draw attention to the products.


Promotion

Promotion

  • The display is part of your marketing plan.

  • Promote the displays on Facebook and Pinterest to start having your audience engaged and interacting.


Tips for display windows

Tips for Display Windows

  • Tell a story

  • Surprise customers

  • Use bold shapes and colors

  • Keep it clean

  • Update your displays

  • Use lighting to stand out


More tips

More Tips

  • Window displays should be in harmony with the entire surrounding

  • Awhole is being created rather than a fragment .

  • When planning a window display consider the building facade, street, people and their perceptions, color harmony, lighting and viewing angle 


Influence of background color on merchandise

Influence of Background Color on Merchandise


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