Libraries and the network platform a new cooperative context
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Libraries and the network platform: a new cooperative context. Lorcan Dempsey 2006 OCLC/Frederick G. Kilgour Lecture in Information and Library Science. The School of Information and Library Science, The University of North Carolina at Chapel Hill. 22 February 2006. Overview. Overview.

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Libraries and the network platform a new cooperative context

Libraries and the network platform: a new cooperative context

Lorcan Dempsey

2006 OCLC/Frederick G. Kilgour Lecture in Information and Library Science.

The School ofInformation and Library Science,

The University of North Carolina at Chapel Hill.

22 February 2006


Overview

Overview


Overview1

Overview

  • The library and the network

  • The long tail and libraries

  • Network level


The balance between the library and the network moves to the network

The balance between the library and the network moves to the network…

  • Resource sharing

  • A&I and ejournals

  • Time for the next step: the network platform


Libraries and the network platform a new cooperative context

Why?


Attention

Attention …

  • Organizational redevelopment in a ‘flat’ world: from vertical integration to horizontal sourcing around shared processes

  • Long tail information infrastructure: building services for a network world

  • Focus on distinctive impact: build services around user workflow rather than expecting workflow to build around the library


Libraries and the network platform a new cooperative context

Trajectory: from vertical integration …


Libraries and the network platform a new cooperative context

… to collaborative and third party sourcing around shared processes and data

Collaboratively sourced

Sourced

Third party


Ross atkinson the law of local access optimization

Ross Atkinson: The law of local access optimization

  • “Each service a library develops, every action it takes, every dollar it spends, has but one purpose – and that is to enhance local access to and use of relevant information. Any library resources used for any other purpose than the enhancement of local access and utility is misused.”


Sourcing decisions

Cataloging

Resource sharing

A&I

Virtual reference

‘Content layer’: storage and preservation solutions

Discovery

On demand library systems

Registries

Knowledge bases

Sourcing decisions

Moving to the

network level?


Overview2

Overview

  • The library and the network

  • The long tail

  • The network level


The long tail

The long tail


The long tail1

The long tail

  • Scarce shelf, spectrum or theater space drove behaviors

  • Locally assembled material available to local users


Libraries and the network platform a new cooperative context

But …

  • A new information environment in the the network world ..


Long tail dynamic

Aggregate supply

Unified discovery

Reduce transaction costs: supply chain

Consolidated inventory

Business intelligence

Aggregate demand

Mobilize and connect a large number of potential users on open web

E.g Google ads

Platforms for others to build on: APIs, browser tools, etc

Long tail dynamic


Libraries and the long tail dynamic

Aggregate supply

Discovery?

D2D Supply chain?

Business intelligence?

Inventory?

Aggregate demand

Visible to limited users

Perceptions report

Libraries and the long tail dynamic


Libraries and the long tail dynamic1

Aggregate supply?

1.7% of circulations are ILLs

Aggregate demand?

20% of collection accounted for 90% of use

(2 research libraries over ~4 years)

Each book its reader

Each reader his/her book

Libraries and the long tail dynamic


Example aggregate supply transaction costs

Discover

Locate

Request

Deliver

Use

Example: aggregate supply: transaction costs

Each arrow is a potential added cost:

In terms of attention or technical,

policy, business or service gaps.


Challenges find it

Discovery:

Find items, collections or services of interest

Fewer unified resources?

Metasearch?

Where the user wants: RSS, search engine, CMS, ….

Location:

Find instances of discovered items and services on them

Catalogs

Resolvers

E-commerce sites

Challenges: find it?


Challenges find it1

Request:

Request service

Place hold

Place ILL request

Initiate purchase request, ….

Deliver:

Service or item is delivered

From multiple sources

Challenges: find it?


Libraries and the long tail

Libraries and the long tail?

  • The Library Long Tail is variably available to users.

  • Users are generally not aware of what is available to them (OCLC Perceptions Report)

  • A fragmented network presence: low gravitational pull


Overview3

Overview

  • The library and the network

  • The long tail and libraries

  • Network level


New cooperative landscape

New cooperative landscape ..

  • What would it look like if more services move to the network level?

  • Create systemwide efficiencies and impact through shared platforms.

  • Focus on creating local value: mobilizing information resources in user environments


Discovery to delivery

Discovery to delivery

‘Paypal for libraries’

Find it

Get it

Things to think about:

OpenWorldCat

OCLC Fee Management

Picture Australia

Google Scholar

Registry of resolvers


Content management layer

Content management layer

To think about …

JSTOR

CRL

Off-site storage

Mass digitization

Coordinated LOCKSS


Business intelligence

Business intelligence

To think about:

Consolidated holdings?

Consolidated usage data?

Consolidated circ data?

Consolidated resolution data?

Consolidated download data?

….


Directory

Collections

Libraries

Policies

Licenses

Services

Terms, schema

Institutions

Directory

Information objects


Move to the network level organizational development

California Digital Library

OhioLink, Pines, …

RLG, OCLC, …

Ithaka (JSTOR, ArtStor)

DEF, NLA, …

Open Content Alliance

Google scholar

Scopus

Oaister

Open WorldCat

Move to the network level … organizational development


And now

And now …

  • Change

  • Scrutiny of available organizations

  • Change patterns of working


Libraries and the network platform a new cooperative context

  • OCLC

  • Fred Kilgour


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