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SEO and SEA

SEO and SEA. Search engine optimization and Search engine advertising Wesley Lacroix 0791467.IBK. SEO. These days every business has a website. SEO. And every business wants to score top results in the Google ranking. SEO. But how to achieve these top results?. SEO. How Google works….

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SEO and SEA

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  1. SEO and SEA Search engine optimization and Search engine advertising Wesley Lacroix 0791467.IBK

  2. SEO • These days every business has a website

  3. SEO • And every business wants to score top results in the Google ranking

  4. SEO • But how to achieve these top results?

  5. SEO • How Google works…

  6. SEO • How to use this…?

  7. SEO • Start by finding out which keywords are searched for most

  8. SEO • After that, the design! • No Flash! Instead just use pictures. • Give a name to every picture by using the keywords you have found. • Make sure the URL you are using, mentions your top product/ service. • Make sure the source code of the website mentions these products/ services as well. • Use a “high ranked keyword” to name every page. • Use these keywords several times in the title and text, placed on the page. • Start linkbuilding by using the keywords

  9. SEO For Example…

  10. SEO 1. Make sure the URL you are using, mentions your top product/ service. • In the best case you have a keyword mentioned in the URL

  11. SEO 2. Use a high ranked keyword to name every page

  12. SEO 3. No Flash, instead just use pictures. And give a name to every pictureby using the high ranked keywords.

  13. SEO 4. Make sure the source code of the website mentions these products/ services as well. Title: Meta keywords Meta description:

  14. SEO 5. Start with linkbuilding

  15. SEA • Set up your google AdWords account

  16. SEO and SEA • And score top results!

  17. SEO and SEA • Thank you for your attention

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