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Why a Census Undercount is Bad for Business And How Your Company Can Respond

Why a Census Undercount is Bad for Business And How Your Company Can Respond. Southern California Grantmakers Tuesday, April 16, 2019. Securing an Accurate 2020 U.S. Census Susan Bonilla State Director, California Office sbonilla@readynation.org 925.323.6897. Get Creative.

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Why a Census Undercount is Bad for Business And How Your Company Can Respond

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  1. Why a Census Undercount is Bad for Business And How Your Company Can Respond Southern California Grantmakers Tuesday, April 16, 2019

  2. Securing an Accurate 2020 U.S. Census Susan Bonilla State Director, California Office sbonilla@readynation.org 925.323.6897

  3. Get Creative

  4. (Pic of the 2010 Pepsi website)

  5. Engage the Media Nickelodeon lent Dora the Explorer to PSAs, flyers, and social media. Telemundo wove the census into a popular telenovela "Más Sabe El Diablo.”

  6. Don’t Do it Alone • Join ReadyNation’sBusiness for the 2020 Census listserv (free, private, no obligations) • Executives and senior leaders from: • REMAX • Univision • Huntington Ingalls Industries • Caesars Entertainment • Crayola • Scholastic

  7. Find All of this Information & More in Our Report

  8. Securing an Accurate 2020 U.S. Census Susan Bonilla State Director, California Office sbonilla@readynation.org 925.323.6897

  9. State of CaliforniaCensus 2020 California Complete Count Office Adriana Martinez Deputy Director, Outreach and Tribal Liaison Businesses and Census 2020 April 16, 2019 Southern California Grantmakers

  10. California Complete Count Mission • Ensure that Californians get their fair share of Federal resources and Congressional representation by encouraging the full participation of all Californians in Census 2020. • U.S. Census Bureau Census 2020 Goal • Ensure that everyone is counted once, only once, and in the right place.

  11. What’s at Stake? POWER for States! Congressional Representation, Reapportionment and Redistricting MONEY for States! Over $675 BILLION Annually in Federal Funding

  12. Challenges and Opportunities • First Digital Census - Online Self Response • Federal Funding, Priorities and Federal Climate Shift • Diverse Population - Hard to Count & Low Responding • Engaged Foundations & Local Jurisdictions Los Angeles #1 Hardest to Count in Nation!

  13. State Funding • $10 M for LUCA and early planning and outreach • $90.3M committed in Budget Act of 2018 • $54M proposed in Governor’s January Budget

  14. Census 2020 Funding Allocations • Outreach: $80,700,000 • Tribal Funding • Regional ACBOs • Statewide CBOs • Counties & Local Governments • Media: $47,500,000

  15. California’s Census 2020 10 Regions

  16. California’sHard-to-Reach/Hard-to-Count • Latinos • African Americans • Asian Americans & Pacific Islanders • Native Americans & Alaska Native • Middle Eastern & Northern Africans • Immigrants and Refugees • Farmworkers • People with Disabilities • LGBTQ • Areas with low broadband subscription rates or low/no access to broadband • Homeless Individuals and Families/Nonconventional Housing • Veterans • Seniors/Older Adults • Children 0-5 • Households with Limited English Proficiency

  17. California Complete Count Priority Sectors • Business/Corporate • Entertainment Industry • Technology & Innovation • Labor/Unions • Faith-Based • State Agency Working Group • Foundations/Philanthropy • Health Services • Rural • Education • Early Education 0-5 • K-12 • Higher Education • Adult Education/Vocational • Libraries

  18. Business Sector Strategy • Statewide Effort • Statewide business networks and large corporations • Technology and Innovation Entities • Entertainment Industry • Sector Outreach Manager • Coordinated Regional Effort • Encouraging businesses to work together with Local Complete Count Committees and to form Business Subcommittees • Regional Program Managers

  19. Phased Approach for 2020

  20. Collaboration & Funding Gaps • Coordinating with California Census 2020 Statewide Funders’ Initiative  • SwORD: Statewide Outreach & Rapid Deployment • CBOs advocating for additional funding for strategic and coordinated outreach to HTC populations

  21. California Complete Count 400 R Street, Suite 359 Sacramento, CA 95811 Phone: (916) 852-2020 Web: Census.ca.gov Email: info@census.ca.gov Social Media @cacompletecount #2020census and #cacensus

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