1 / 12

Ethos, Pathos, and Logos

Ethos, Pathos, and Logos. Analyzing Atticus’ Closing Argument. Journal Prompt!!!. Respond to the following ad: What is this ad trying to convince people of/ sell people? What companies are backing it? Do you think that this ad is good? Why or why not? What makes it good/ bad?

craig
Download Presentation

Ethos, Pathos, and Logos

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript


  1. Ethos, Pathos, and Logos Analyzing Atticus’ Closing Argument

  2. Journal Prompt!!! • Respond to the following ad: • What is this ad trying to convince people of/ sell people? • What companies are backing it? • Do you think that this ad is good? Why or why not? • What makes it good/ bad? • https://www.youtube.com/watch?v=IRtvpMPLQ8o

  3. Why are we learning about ethos, pathos, and logos? • Ethos, pathos, and logos are the three modes of persuasion • These were developed by Aristotle • We will be using these three modes of persuasion to analyze Atticus Finch’s closing argument

  4. Ethos • An appeal to authority or credibility of the presenter • How well the presenter convinces the audience that he or she is qualified to present (speak) on the particular subject • This can be done in a number of ways: • By being a notable figure in the field in question, such as a college professor or an executive of a company whose business is that of the subject. • By having a vested interest in a matter, such as the person being related to the subject in question. • By using impressive logic that shows the audience that the speaker is knowledgeable on the topic • By appealing to a person's ethics or character.

  5. Ethos Example

  6. Pathos • An appeal to the audience’s emotions • Can appeal to a number of emotions to persuade people: • Fear • Happiness • Nostalgia • Compassion • Anger

  7. Pathos Example

  8. Logos • Logical appeal of an argument • Normally used to describe facts and figures that support the speaker's claims or thesis • Having logos influences ethos as well

  9. Logos Example

  10. Think of it Like This. . .

  11. Which is which?

  12. Which is which? • P&G/ Olympics: https://www.youtube.com/watch?v=2V-20Qe4M8Y • Kindle Fire: https://www.youtube.com/watch?v=QhTl00uili4 • Covergirl: https://www.youtube.com/watch?v=r2x3scuwRpY

More Related