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Georgia Country Snapshot

Georgia Country Snapshot. Georgia’s Advertising Market: “TV Takes All”. 80% goes to television marketers Only 1% goes to newspapers. Share of Advertising by Medium in Georgia compared to the rest of the World. Share in % Georgia 2008. Share in % Globally 2008.

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Georgia Country Snapshot

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  1. Georgia Country Snapshot

  2. Georgia’s Advertising Market: “TV Takes All” • 80% goes to television marketers • Only1% goes to newspapers Share of Advertising by Medium in Georgia compared to the rest of the World Share in % Georgia 2008 Share in % Globally 2008 5,1% Newspapers 4,6% Magazines 0,2% Internet 5,9% Outdoor 6,7% Radio 77,6% TV 25% Newspapers 12% Magazines 10% Internet 7 % Outdoor 8 % Radio 37% TV

  3. Political Control through Advertising Spending: The Ruling Party is the “Best Political Customer” • In 2010, the Georgian ruling party spent: • GEL 10.13 million (approx. US $5.75 million) on TV ads • and only GEL 493,800(approx. US $280,000) on • Print media and ads • Billboards

  4. Case study: EGYPT

  5. Egypt Country Snapshot

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