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Crisis Communications

Crisis Communications. June 2019 . Vicki Hermansen Public Relations Manager. What is happening?. Crisis Issue Situation. Crisis definition. Threat to integrity or reputation of Kiwanis Person or event Immediate attention Media attention Potential long-term repercussions.

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Crisis Communications

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  1. Crisis Communications June 2019  Vicki Hermansen Public Relations Manager

  2. What is happening? • Crisis • Issue • Situation

  3. Crisis definition • Threat to integrity or reputation of Kiwanis • Person or event • Immediate attention • Media attention • Potential long-term repercussions

  4. Issue definition  • Minimal long-term harm • Can escalate into a crisis if not properly managed  • Social media component 

  5. Death  Injury / Accident Inappropriate behavior Theft  Social media   Crisis examples

  6. Unhappy members Personal comments Social media Issue examples

  7. First things first  • PR chair • Phone list • Email • Spokesman • Practice

  8. Crisis Communications  • Kiwanis • bhendricks@kiwanis.org - CCO • pr@Kiwanis.org  / vhermansen@kiwanis.org • Kiwanis Risk Management via pr@Kiwanis.org • Club president/secretary • Club PR chair 

  9. Team – one leader 3 to 4 club members  One spokesperson   Action plan Assemble a team

  10. Describe the situation: Who, what, when, where and why and how Threat? Key messages - 3 Holding statement Recommendations  Unintended consequences  It is a crisis!

  11. Media relations  • Call Kiwanis • Unprepared? • No comment • Don't speculate • Never lie • Off the record 

  12. Media timeframe Key messages  One spokesman Bridge back to message  Preparation

  13. Crisis Scenarios

  14. Shooting at Kiwanis event Arrest of Key Club advisor  Theft allegations Social media scandal  Scenarios

  15. Crisis or issue?  First steps Key messages Follow up Review 

  16. Review crisis plan Adapt as necessary Brainstorm crisis situations Practice Follow up club-level

  17. Crisis example

  18. Staying on message

  19. Vicki Hermansen vhermansen@kiwanis.org pr@kiwanis.org 800-549-2647 ext 171 Questions?

  20. Steven Hadt shadt@kiwanis.org 800-549-2647 ext 250 Questions?

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