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Club In A Club. How To Consistently Add Members to YOUR Club. Keith Sorem, Glendale Sunrise Rotary Katie Friedman, Crescenta Valley Rotary. Healthy Things Grow. The grass Your hair Your fingernails Your waistline. So WHY doesn’t YOUR Club GROW?. Excuse Number.
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Club In A Club How To Consistently Add Members to YOUR Club Keith Sorem, Glendale Sunrise Rotary Katie Friedman, Crescenta Valley Rotary www.ClubInAClub.com www.rotary5260.org
Healthy Things Grow • The grass • Your hair • Your fingernails • Your waistline www.ClubInAClub.com www.rotary5260.org
So WHY doesn’t YOUR Club GROW? Excuse Number 21. We’re too busy doing service projects 17. No one wants to join my club 8. We always have money left over at the end of the Rotary year, so what’s the big deal? 2. My President does not want us to grow What’s YOUR Number 1 Excuse? www.ClubInAClub.com www.rotary5260.org
What does your Club do BEST? • Service Projects! • Fellowship Events • Club projects done before • Repeat successful projects • Meetings www.ClubInAClub.com www.rotary5260.org
The BEST Club PROJECTS are: • Fun • Promote fellowship • Promote member retention • Help the club to grow • Are repeated Crescenta Valley Rotarians cook annually for Relay For Life, a community cancer fund-raising event. www.ClubInAClub.com www.rotary5260.org
Characteristics of Repeat Projects • They are successful • They get better each time • More members get involved each time • Participants look forward to the next one www.ClubInAClub.com www.rotary5260.org
Today You Will LEARN • How gaining new members is a CLUB PROJECT • Howinducting new members and retaining them for at least two years is a CLUB PROJECT • How a step-by-step procedure working time after time is a CLUB PROJECT • How tailoring the project to your club’s needs is a CLUB PROJECT www.ClubInAClub.com www.rotary5260.org
Club In A Club • History: developed in Australia • Protocol: follows your club’s bylaws • Procedure: simple to plan and follow • Implementation: simple to carry out • Follow-up: easy to fine–tune and repeat www.ClubInAClub.com www.rotary5260.org
FIRST, Form a TEAM • Inform your club know that you are having a membership project planning meeting • Explain the growing needs within the community demand that you expand the club in order to meet those needs • Emphasize that Everyone in the club is expected to help www.ClubInAClub.com www.rotary5260.org
You will NEED • SOMEONE to keep track of the prospects • SOMEONE to put them into a database • A Mail-Merge invitation letter, personally addressed and mailed • A tracking system for responses you receive • A phone call follow-up timeline www.ClubInAClub.com www.rotary5260.org
GATHER Names from the Club • Quality first – people that you know who would make a good Rotarian • Don’t pre-judge – consider someone you do business with or a family member • Past members – they may be ready to return as an active member • Think – who would make a good Rotarian? www.ClubInAClub.com www.rotary5260.org
The INITIAL PROCESS • Enter all the names in the database • Submit the list of names to the board • Present the list to the membership for approval, per the club bylaws • Write an invitation letter for club approval www.ClubInAClub.com www.rotary5260.org
WRITING the LETTER • Contact: • keith@BeautifulGlendaleHomes.comfor templates of all documents needed • Select a date for your invitation event • Edit the brochure template about Your Club that you will mail with the letter www.ClubInAClub.com www.rotary5260.org
The LETTER • States why you are writing them • Refers to the referring Rotarian • States the date/location of the event • Includes a custom, TAILOR MADE CLUB brochure www.ClubInAClub.com www.rotary5260.org
Can the letter be tailored too? YES! www.ClubInAClub.com www.rotary5260.org
The INVITATIONAL EVENT • A separate event • reception • lunch • dinner • A regular club meeting • An opportunity to invite other clubs and dignitaries to join and support your club www.ClubInAClub.com www.rotary5260.org
After the letters are mailed …the dialogue begins • Referring Rotarian Confirms that the prospect received the letter • Referring Rotarian Asks if they are interested in learning more about Rotary • Referring Rotarian Shares, we do not need new members, we’re looking for people interested in serving their fellow man/woman • The goal is to weed out, not recruit www.ClubInAClub.com www.rotary5260.org
Call PROSPECTS back • Reminding and/or re-confirming their attendance • Providing parking/driving directions • Letting the Reservation Manager know • responses that said, “Not right now” • list of those who said “yes” www.ClubInAClub.com www.rotary5260.org
The BROCHURE • Accompanies the letter • Contains Full Disclosure • Highlights YOUR CLUB • Indicates attendance/financial expectations • Asks for Call to Action - Yes, No, Maybe www.ClubInAClub.com www.rotary5260.org
The EVENT • Showcase what your club does best • Narrow the focus – 3 topics • Select only dynamic speakers • Do not talk about numbers (boring) • Allow plenty of time for fellowship AFTER Start and Endon time www.ClubInAClub.com www.rotary5260.org
Assign Sponsors • Determine who should talk with whom before the event starts • Schedule a follow up to answer questions • Pre-schedule a fireside chat/orientation • Invite them to attend the next club meeting www.ClubInAClub.com www.rotary5260.org
Interested guests • Invite them to the next meeting • Give them a copy of the Rotarian • Ask what they liked about the brochure • Ask if they have questions? • Do NOT give them a member proposal form to fill out! www.ClubInAClub.com www.rotary5260.org
Report the results • Report those who attended to the database manager • Report the guests’ level of interest • After they attend the next meeting, have the sponsor complete the proposal form • Invite them to a fireside chat www.ClubInAClub.com www.rotary5260.org
The Proposal Form www.ClubInAClub.com www.rotary5260.org
Attended at least one meeting/fireside chat www.ClubInAClub.com www.rotary5260.org
What is the Club In a Club? • The newest members of the club make up the Club In the Club • They perform duties each meeting • They perform a community needs analysis • The Club helps execute the project www.ClubInAClub.com www.rotary5260.org
Give the CinC a Name • Have a seasoned Rotarian CHAIR the group • Have assigned duties (Red Badge-type) • Greeters • Hang the banners • Badge Box manager • Take attendance • Assist the treasurer www.ClubInAClub.com www.rotary5260.org
The Goals of CinC • Systematic method of finding new Rotarians • Makes membership a CLUB PROJECT • Gives new Rotarians a purpose • Helps new Rotarians fit in right away • Can be conducted as often as needed www.ClubInAClub.com www.rotary5260.org
Six Weeks to New Members • Week 1 - Form the team • Week 2 - Ask for & collect prospect names • Week 3 - Present names to the board for approval • Week 4 - Present the names to the membership for discussion and any objections • End of Week 4 - Mail the Letters and Brochures • Week 5 - Follow up by phone and/or in person • Week 6 - Have the meeting www.ClubInAClub.com www.rotary5260.org
We ask you, You ask us,What is NEXT? • Questions and Answers • Visit www.rotary5260.org Membership Forum www.ClubInAClub.com www.rotary5260.org
We ask you, You ask us,What is NEXT? What help do you need? • Complete the evaluation • Follow up with those that pass up the opportunity to join now www.ClubInAClub.com www.rotary5260.org
You have Choices • Do nothing • Take action • Get your club involved, asking for help • GO DO IT! CELEBRATE! Repeat as often as necessary www.ClubInAClub.com www.rotary5260.org
