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Perception Map : Clothing in Zurich

Perception Map : Clothing in Zurich. High Quality. Target Market Area. High Price. Low Price. Grieder. American Apparel. H&M. ZARA. Bally. Dior. BIG. NewYorker. Chanel.

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Perception Map : Clothing in Zurich

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  1. PerceptionMap: Clothing in Zurich High Quality Target Market Area High Price Low Price Grieder American Apparel H&M ZARA Bally Dior BIG NewYorker Chanel If I would have to create a new product I would look to fill the market at point X. This would be a product of high quality but low price. Although there is a linear correlation between the other companies I have chosen. The higher the price the higher the quality which probably has a basic explanation of the higher the quality the higher production costs products would have. Therefore I would look to enter the market towards the middle as there are less companies there and my product would have wider target group. C&A Low Quality

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