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Division of Enrollment Management. University of Wisconsin-Madison Kauffman Seminar February 29, 2008. What is enrollment management?. Using data to project ( and manage ) enrollment in various populations (new freshman, transfer, ethnic minorities, etc.)

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division of enrollment management

Division of Enrollment Management

University of Wisconsin-Madison

Kauffman Seminar

February 29, 2008

what is enrollment management
What is enrollment management?
  • Using data to project (and manage) enrollment in various populations (new freshman, transfer, ethnic minorities, etc.)
  • Integrating decision making and support services to realize campus ideals for a strong and efficient pipeline
key divisional goals for 2008
Key divisional goals for 2008
  • Upgrade ISIS software v9.0
  • Launch a collaborative development effort to improve access (fund-raising!)
  • Implement a relationship building website
  • Broaden outreach efforts with schools and colleges
  • Build an e-scholarship application
  • Develop an on-line Course Guide
  • Launch a curricular data “hub”
  • Collaborate with others on campus to implement an enterprise imaging system
challenges and how we re responding
Challengesand how we’re responding
  • Admissions (increasing applications, expectations and market demands)
  • Defining “need”
  • Resources* to get the work done
  • Convincing people that we all need to work differently (from transfer admissions to common scholarships and course information)

* time, people and money

plan for today
Plan for Today
  • Characteristics/Trends - Freshman Class
  • Admission Criteria, Policies, and Tips
  • Future Demographics

Office of Admissions

characteristics trends
Characteristics & Trends
  • Academic Qualifications
  • Non-Academic Qualifications
  • Gender & Residency
  • Race/Ethnicity

Office of Admissions


Freshman Class Averages

2007 Fresh Class

  • Rank in Class 89.4%
  • Acad. Grade Point Avg. 3.68
  • ACT Composite 28.0
  • SAT Total 1886

Office of Admissions

academic qualifications
Academic Qualifications

Office of Admissions

academic qualifications1
Academic Qualifications

Office of Admissions

  • 70% worked a part-time job
  • 63% earned a varsity letter
  • 52% received a leadership award
  • 22% performed in a professional music group
  • 22% won a community service award

Office of Admissions




Office of Admissions


Office of Admissions

wisconsin resident access
Wisconsin Resident Access

Office of Admissions


Feeder High Schools

  • Madison Memorial 68
  • Arrowhead 61
  • Middleton 53
  • New Trier (IL) 47
  • Madison West 46
  • Brookfield Central 46
  • Shorewood 45
  • Verona Area 43
  • Homestead 43
  • Nicolet (Glendale) 41

Office of Admissions


Feeder Counties

  • Dane 508
  • Waukesha 459
  • Milwaukee 440
  • Cook (IL) 282
  • Hennepin (MN) 253
  • Brown 171
  • Dakota (MN) 143
  • Outagamie 135
  • Lake (IL) 127
  • Ozaukee 110

Office of Admissions


Feeder States

  • Wisconsin 3,508
  • Minnesota 721
  • Illinois 587
  • New York 211
  • California 132
  • New Jersey 90
  • Massachusetts 59
  • Maryland 44
  • Pennsylvania 43
  • Michigan 39

Office of Admissions


International StudentsHome Countries

  • Korea, Republic of 126
  • China 85
  • Taiwan, Republic of China 25
  • Hong Kong 22
  • Singapore 13
  • India 12
  • Malaysia 12
  • Canada 10
  • Indonesia 7
  • Kuwait 6

Office of Admissions


Feeder Schools- Transfers

Office of Admissions

ethnic and racial diversity
Ethnic and Racial Diversity

Office of Admissions

admissions procedures
Admissions Procedures
  • Rolling admission - apply early
  • Most applicants are admitted
  • Holistic review
  • Apply electronically

Office of Admissions


Guidelines for Admission

  • Curriculum (honors, AP, trend)
  • Rank in class and grades
  • Test scores
  • Personal statement and recommendations
  • Other factors

Office of Admissions


Other Factors

  • Special characteristics
  • Extracurricular activities
  • Significant UW ties

Office of Admissions

preparing for college tips
Preparing for College - Tips
  • Attend a great high school
  • Take the best courses
  • Do well (all A’s)
  • Write well
  • Meaningful work and volunteer
  • Pre-college summer programs

Office of Admissions


Future Demographics

Office of Admissions

u s high school graduates
U.S. High School Graduates

Office of Admissions

student financial services our mission
To provide access to financial resources for all students, particularly those from economically disadvantaged backgrounds, in a fair, sensitive and confidential manner

To inform and educate students and their families about financial options

To continually improve our services so students may take the best advantage of their educational opportunities

Student Financial Services Our Mission...
osfs serves entire uw madison student body
  • Applicants

undergrad, grad and professional

  • Continuing students

undergrad, grad and professional

  • Borrowers in Repayment

Perkins and institutional loans

  • Employers

Federal Student Work Study Program

Student Job Center for other employment opportunities

aid awarded in 2006 07
  • $285,633,441 to

22,546 recipients

17,091 undergraduates

5455 grads/professional

what is financial aid
  • Grants, Scholarships, Loans and Work
  • Financial resources to assist students with educational expenses
  • An access tool
need based aid

Need based aid requires a “needs” test for eligibility

  • WHEG, Federal Pell Grant, Federal Perkins Loan, Federal Work Study
  • Generally uses Federal (Congressional) Methodology for determining aid eligibility
merit based aid

Merit based aid rewards special achievement, skills or other attributes that are not necessarily tied to need

Academic Excellence Scholarship, athletic scholarships, National Merit Scholarship, general scholarships, fellowships, assistantships

need merit based hybrid
  • Some scholarships have a need component
    • Gates Millennium Scholarship
    • Some National Merit Scholarships
    • Lawton Grant

- Misc. service club scholarships

what is financial need
Cost of Attendance


= Need

UW-Madison example (cost of education for 2007-08, resident)


- 2,500 EFC

=$15,688 Need

unmet financial need
  • That portion of demonstrated financial need that is not filled with financial aid
  • Amount of unmet need is increasing every year
current challenges in financial aid
Current Challenges in Financial Aid
  • Reauthorization of HEA
  • Funding issues—federal and state
  • Declining buying power of grants
  • Congressional scrutiny--ethics
  • Student debt load
  • Complexity of system
  • Constant changing of regulations and rules
  • Increase in alternative loan borrowing
financial aid issues at uw madison
Financial Aid issues at UW-Madison

Insufficient grant funds

Less socio-economically diverse student body

Perceived lack of access by Wisconsin residents

Reductions in federal campus based aid

Limited operational resources

the mission of the office of the registrar is to
The mission of theOffice of the Registrar is to:
  • Support and enhance the Wisconsin Experience*
  • Link students, faculty and staff with information and services
  • Ensure the integrity of curricular and student records

Our vision is to be a respected leader known for our collaborative and innovative spirit with commitment to service, performance excellence and the Wisconsin Experience*.

wisconsin experience
Wisconsin Experience

“We expect that what we do matters, and together we can solve any problems.”


office of the registrar some challenges
Office of the Registrar Some challenges…
  • Establishing our role on campus
  • Resources to support campus (and System) expectations and ideals
    • Co-curricular record, differential tuition, course management systems, curricular changes, early intervention, classroom space
    • Legislature, private vendors, social technologies
    • Requests for data – providing information
  • Privacy, Security and building Trust relationships
  • Defining “student record”
  • Identity Management
the course guide project
The Course Guide project

Do you remember?

The Course Guide: A new way to access UW-Madison course information

Official, formal and informal content