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IBM @ Wimbledon Smarter Insights, better outcomes

IBM @ Wimbledon Smarter Insights, better outcomes. IBM @ WIMBLEDON 2012 SMARTER DATA, BETTER INSIGHTS Sam Seddon Client and Programme Executive IBM UK. Alan Flack Wimbledon Client & Programme Executive. Agenda. IBM and The All England Tennis Club The core solution IBM provides

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IBM @ Wimbledon Smarter Insights, better outcomes

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  1. IBM @ WimbledonSmarter Insights, better outcomes IBM @ WIMBLEDON 2012 SMARTER DATA, BETTER INSIGHTS Sam Seddon Client and Programme Executive IBM UK Alan Flack Wimbledon Client & Programme Executive

  2. Agenda IBM and The All England Tennis Club The core solution IBM provides It’s all about the data ..and the insights ..and the audience ..and the technology Why do we do it? Why would your student’s care? Q&A

  3. To get you in the mood – a day in the life of The Championships

  4. Wimbledon by the numbers – a little post lunch test! • Minutes for longest ever game – Isner vs Mahut in 2010 665 16,900,00 54,000 1877 394 1,529,921 31,360 484,805 869 189 • Unique visitors of wimbledon.com in millions • Number of tennis balls used • Year of the first ever Wimbledon • 2012 page views of wimbledon.com in millions • Mobile app downloads in 2012 • Kilograms of strawberries consumed • Number of visitors to Wimbledon in 2012 • Global TV audience – millions of viewing hours in 2012 • Number of countries with broadcast coverage in 2012

  5. IBM help AELTC to maintain and enhance the unique Wimbledon experience New Media Good prize money Growing revenues Innovation Public interest TV demand Maintain Wimbledon as the premier tennis tournament in the world The best players

  6. IBM collects integrates and distributes a mass of live data to a global audience TV Graphics BBC Wimbledon Campus Information System Serve Speed On Court Displays Player DVD & Reports Scoring & Statistics System In Ground Displays Player Interview Scheduling Application SecondSight (Player Tracking) Press Reports Datafeeds Mobile Site m.wimbledon.com iPhone App Android App Syndicated Applications www.wimbledon.com SlamTracker

  7. REAL TIME DATA IS CRITICAL AND AT THE HEARTOF OUR SYSTEM

  8. IBM provide the official live statistics for the Championships ~45 Match Analysers Junior County, National and International Standard Capture detailed statistics on the match Recorded via specialised data entry application Radar technology for Speed of Serve Picks up the speed of the ball within an instant of being struck.

  9. Over 70 different in-match graphics 2011: new graphics look & 3D Graphics operator sits with the BBC TV directors Graphics used for both domestic and world TV feeds Over 11,000 hours global TV coverage TV Graphics are created for the BBC, and drive the need for speed

  10. Used by: Broadcast commentators and pundits. Press Players and coaches Providing: Live scores & stats Draws Schedules and results Full player and tour info. Stats leader boards Wimbledon match database Is McEnroe that clever? Bring on Wimbledon Information System! Every match since 1877! The traditional Approach to Information

  11. WIS provides real time data to the media, officials, players and coaches

  12. INSIGHTS HELPING EVOLVE THE SCIENCE OF TENNIS AND ENHANCE THE FAN EXPERIENCE

  13. A behind the scenes look at the insights

  14. IBM SlamTracker brings analytics to tennis • Live Scores for show-court Matches • Point by point statistic highlights • User can select filters to show aces, winners, double faults, etc

  15. IBM SlamTracker brings insight to tennis • Visual representation of player’s momentum • Momentum derived based on real-time analysis of game statistics • Turning Points automatically identified and highlighted with descriptions

  16. IBM SlamTracker brings innovation to tennis • Based on 7 years of data and 39 million data points • Finds patterns and trends for what players have done when they have won in the past • Keys to the match predicts things each player should focus on to win • Updates in real time during play

  17. And in the real world….. IF: Temp: >22o Park within 500m University Nearby Sales +26%

  18. Player Movement Tracking measures speed and distance – we can now compare physical fitness!

  19. THE AUDIENCE BRINGING PEOPLE CLOSER TO THE CHAMPIONSHIPS WHEREVER THEY ARE

  20. www.wimbledon.comis the (new) online face of the Championships

  21. Mobile platforms are now a critical channel for us Reaching out to new Audiences. Growing the brand

  22. TECHNOLOGY ROBUST, SCALABLE, AVAILABLE WITHOUT WASTING ENERGY

  23. How do you scale for a world wide audience for two weeks?

  24. Analytics help us manage load and optimise cost

  25. www.wimbledon.com is a large target and needs to be secure • ISS Site Protector is our 1st line of defence against online threats We blocked ~ 80k attacks a day during 2011 Champs.

  26. WHY DO WE DO IT? BECAUSE WE CAN!

  27. Over 1000 happy clients over the two weeks

  28. Two world leading brands side by side

  29. It showcases our innovation and technical capabilities in areas that matter to business – not just tennis fans Top Trends - 2012 • Cloud Computing • Virtualisation • Social Business • Mobile Computing • Big Data • Analytics • IBM Watson • Human / Computer Interaction • Security • Sustainability & Green IT • Consumerisation of IT 2012 Smarter Planet

  30. SHOULD YOU CARE? WHY IS THIS RELEVANT TO YOUR STUDENTS?

  31. The future is digital and that means understand IT! Market forces shape a new client agenda Impacting individuals, institutions and entire industries Social Media Explosion In 2011, time spent onsocial media sitessurpassed portals such as Google Hyper-Digitization Mobile Revolution 50bnsmart devices in our homes, appliances, cars – all integrated and connected by 2020 Power of Analytics One trillionconnected objects today – cars, appliances, camera, roadways, pipeline 5.4X more likely that top performers use analytics

  32. Tennis in an English Country Garden sam.seddon@uk.ibm.com

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