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Unbox Zindagi

snapdeal. Unbox Zindagi. Presented By :- Wilfred Fernandes. CON TENTS …. I ntroduction J ourney of snapdeal R aising funds G rowth of the company A cquisitions P ayments methods S upply chain management P ast approaches of the company C ompetitors analysis F uture forecast

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Unbox Zindagi

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  1. snapdeal Unbox Zindagi Presented By :- Wilfred Fernandes

  2. CONTENTS… • Introduction • Journey of snapdeal • Raising funds • Growth of the company • Acquisitions • Payments methods • Supply chain management • Past approaches of the company • Competitors analysis • Future forecast • M-commerce • Awards winning & achievements • Reference

  3. Introduction • In February 2010, KunalBahl along with Rohit Bansal, started Snapdeal.com - India's largest online marketplace, with the widest assortment of 12 million+ products across 500+ diverse categories from thousands of regional, national, and international brands and retailers. • With millions of users and 150,000 sellers, Snapdeal is the shopping destination for internet users across the country, delivering to 5000+ cities and towns in India. • With its acquisition of Freecharge in 2015, a leading mobile transactions platform, Snapdealhas become the largest mCommerce company in the country. • In its journey till now, Snapdealhas partnered with several global marquee investors and individuals such as SoftBank, BlackRock, Temasek, eBay Inc., Premji Invest, Intel Capital, Bessemer Venture Partners, Mr. Ratan Tata, among others. • Snapdealhas raised $500 million from Foxconn, SoftBank and Alibaba.

  4. Minds BehindSnapdeal KunalBahl Rohit Bansal AskashMoondhra AbhishekPassi Amit Maheshwari Amitabh Mishra AnupamaBeri Ankit Khanna Mastermind Brainbox Mission Director Strategy Guru Financial Wizard Retail Therapist Talent Scout Prod Wizard

  5. Journey Of Snapdeal Feb 10 Gets Launched as online deals merchant. Jun 10 Acquires Grabbon, Banglore based deals Company 2010 Dec 11 Decides to shut down deals & start offering products Jan 11 Attracts 1st investor i.e Nexus Venture ($10 million) 2011 Jan 12 Initiates Marketplace as 1st 10 sellers come to sell wares Dec 12 Closes the year with 1000 sellers selling their productsVenture ($10 million) 2012 Jul 13 Hits a milestone of 20k+ sellers selling their productsnitiates Marketplace as 1st 10 sellers come to sell wares Apr 13 Gets investment from global e-commerce giant eBay. 2013

  6. Feb 14 Receives second round of funding from eBay - $133 mill 2014 Aug 14 Got funding from Industrialist Mr. Ratan Tata Oct 14 Gets $627 mil funding from Japanese corp, Softbank 2015 Apr 15 Acquires Freecharge, India’s leading website for recharges Sep 16 Snapdealunveils a new brand identity with Unbox Zindagi Snapdeal v2.0

  7. Raising Funds Snapdealhas received 7 rounds of funding: • Round 1: In January 2011, Snapdealreceived a funding of $12 million from Nexus Venture Partners and Indo-US Venture Partners. • Round 2: In July 2011, the company raised a further $45 million from Bessemer Venture Partners, along with existing investors Nexus Venture Partners and Indo-US Venture Partners. • Round 3: Snapdealthen raised a 3rd round of funding worth $50 million from eBay and received participation from existing investors – i.e. Bessemer Venture Partners, Nexus Venture and IndoUS Venture Partners. • Round 4: Snapdealreceived its 4th round of funding of $133 million on Feb-2014. The 4th round of funding was led by eBay with all the current institutional investors, including Kalaari Capital, Nexus Venture Partners, Bessemer Venture Partners, Intel Capital and Saama Capital all participating. • Round 5: Snapdealreceived its 5th round of funding of $105 million in May-2014. The 5th round included investments by Blackrock, Temasek Holdings, PremjiInvest and others. The round valued Snapdealat $1,000,000,000. • Round 6: Snapdealreceived its 6th round of funding in Oct-2014 from Softbank with investments worth $647 million in fresh capital.This makes SoftBank the largest investor in Snapdeal. • Round 7: Snapdealreceived its 7th round of funding in Aug-2015 from Alibaba Group, Foxconn and SoftBank with investments worth $500 million in fresh capital.

  8. Growth Of The Company • In Initial stage snapdealreceived less amount of funding from Investors because of new startup in E-commerce sector • Later, Snapdealreceived good amount of funding from investors and more number of Investors showed their keen interest in their business

  9. Acquisitions • In June 2010, snapdealacquired Banglore based group buying site, grabbon.com. • In april 2012, snapdealacquired esportsbuy.com an online sports goods retailer based out of Delhi. • In may 2013 snapdealacquired Shopo.in, an online market place for Indian handicraft products.

  10. Payment Methods • Online Banking or e-Banking • CASH ON DELIVERY • The Pros: • You get your payment immediately. • There are no additional fees • The Cons: • Not many people carry cash anymore • Cash is easy to counterfeit • The Pros: • Secure, receipts automatically generated by banks, convenient and paying with what you have (sensible spending). • The Cons: • Need to have sufficient funds in account and not everyone has an online banking facility. • Credit (and Debit) Cards: • The Pros: • Credit cards are the most common/preferred payment option. • . Credit cards can be used to make PayPal purchases. • The Cons: • Processing fees. • Keeping track of all the laws and security

  11. Supply Chain Management • Supply Chain Management is a key function at Snapdeal. • Supply chain operations including – planning, warehouse management, driving process excellence, supply chain technology integration, end-to-end solutions design and implementation. • The company is investing $300 million this year to strengthen the same. • Snapdealentered into a strategic partnership with Gojavas earlier this year. In order to further customer experience on the platform, the companies together launched innovative delivery services like 4 hr delivery, card-on-delivery and 90 minutes reverse pickups.

  12. Past Approaches Of The Company • Started their journey with the slogan “Bachateyraho!” with the motive of providing everything in cheaper prices. • Bachateyraho! was not successful as company was expecting, so they rebrand their slogan with “dilki deal” and choose Aamir khan as their brand ambassador • After the succession of “dilki deal” they reached to maturity stage so to be in growth the again, they rebrand themself with new ideas and new slogan “unbox zindagi”

  13. Competitors Analysis • Above graph shows that till 2015 snapdealwas doing very good but after 2015 it’s share decreased rapidly.

  14. Future Forecast • As per the rapid growth of E-commerce & M-commerce market in current scenario, we can assume that the E-commerce & M-commerce market will get more penetrate in Indian market in the near future • So, as above points we can conclude that snapdealhave great opportunity to penetrate in the market again

  15. m-commerce People are changing their preference from traditional purchase to modern purchase and due to this E-commerce is growing rapidly can be seen in below graph

  16. Awards Winning & Achievement • Rated the #1 e-commerce site in India. • Best Advertising campaign of the year 2012. • Indian eRetailawards 2012. • Rated the Cheapest Online Mobile Store for November 2013.

  17. Reference www.Wikipedia.com www.snapdeal.com

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