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The Empire

The Empire. Genre: Film Launch Date: July 1989 Editor: Mark Dinning Address: Bauer Media Endeavour house 189 Shaftesbury Avenue London WC2H 8JG 020 7437 9011 Website: empireonline.com. Overview.

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The Empire

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  1. The Empire Genre: Film Launch Date: July 1989 Editor: Mark Dinning Address: Bauer Media Endeavour house 189 Shaftesbury Avenue London WC2H 8JG 020 7437 9011 Website: empireonline.com

  2. Overview • The empire magazine was launched in July 1989 to be a magazine on reviews on films and games, gives information about upcoming films and the lives of actors and film crew. • The magazine is aimed at both male and female of an age 13 • The empire magazine is published by Bauer Consumer Media. • The average print circulation per issue from the 1st January to 30th June 2012 was 167,096. • The Magazine costs £3.99 in the UK and $9.99 in the US. • The magazine is sold through print, computer and mobile. • The content is largely focused on what is good and bad about new film releases and who is them, the information is given in informal content

  3. Content • The content of the magazine is split up in to sections: • 1. Adverts for new consoles, games, accessories, fragrances, devices and new upcoming films in cinema, DVD and Blu-Ray. • 2. Reviews on new and old films • 3. Question and answers • 4. Directors and Actors thoughts • Each week includes common monthly articles: • . Empires 500 greatest movies • . Empires 100 greatest characters • . 50 most independent movies • . The top 100 best British films ever • . Greatest and worst • . Top 10 world’s sexiest actors • . What makes Empire Magazine? • . Quiz • . Movie news • . Review • . Future films • . Interviews • . My movie life • . Empire Reviews

  4. Audience and Marketing The marketing of the magazine also suggests its targeted audience from the list of advertisements used inside the magazine, the advertisements vary from watches and after shaves to DVDs and • .ps4 • .HMV • .XBOX ONE • .James Bond after shave • .Jack Daniel • .Lacoste • .Virgin Atlantic • .Hamilton • .New York Film Academy • .Ice Watch

  5. Audience theory • The opinion leaders, who are individuals, take into account the media and the messages and receive the information it is outputting. The leadership may change from time to time There are two types of opinion leaders. The first being monomorphic, meaning they are only influential on one topic and the other, polymorphic which means the leader is influential on a variety of topics. • The opinion leader for the empire would be the reviewer. • The other opinion leaders would be people who review the magazine.

  6. Audience Reasearch • The potential readership of the Empire, using the demographic scale would be E (unemployed and student), this is the main readers. • The readership of the empire can spread across the scale because of the variety of films and advert’s the empire prints. • The audience that reads the magazine like the use of texts and how the writer writes the articles that make the reader feel like that the writers talking to them about the film; this pulls in the readers interests and attention to what genre of films they like to make them buy the next issue. • The magazine uses a new appealing film as the front covers image to attract an audience and a variety of other audiences.

  7. Production Hard copy: • .Brought • .Subscription –Exclusive covers IPAD addition- Synergy with Apple: • .Some content as hard copy • .Exclusive video clips and interactive articles IPhone App: • .Movie Review Website empireonline.com: • .Review • .Movie news • .Forums, quizzes, Articles YouTube Channel: • .Interviews The publisher of the magazine is Bauer consumer media. Bauer consumer media links and engrosses 19 million consumers every week with the greatest significant brands in the UK, Bauer also offers over 300 magazines in 15 countries, as well as online, TV and radio stations. Bauer Media spans over 80 influential brand names covering a diverse range of interests. Bauer Media is a sister company of H Bauer Publishing, publisher of the UK's biggest TV listings, Take a Break and Bella. The Empire dominates 70% of the UK film magazine market. Globally the Empire outsells its rivals by an average of 2 to 1.

  8. Distribution • Empireonline.com has a lot of different choices to choice from. The reader will have a choice between blogs, articles, film reviews, video footage of trailers and the filming of movies and also competitions. The site also has a variety of quiz’s, interviews and news so the reader to catch up on their knowledge. The website also used social media e.g. Facebook and twitter so the reader can follow them and find new information about the magazine on their chosen media site.

  9. Consumption • ABC’s standard certificate of distribution confirms that: • (Certificate of average net circulation for the first 6 issues distributed between 1st January to 30th June 2012) • -Average net circulation per issue was 167,096 • -146,836 UK sales • -Only 20,260 are sold outside the UK • -At the basic cover price, 107,147 were sold

  10. Other research and information The magazine has its own website (empireonline.com). On the website the reader can view more articles, videos of trailers and other relevant information linking to the film industry that the magazine advertises. Synergy The interaction or cooperation of two or more organizations, substances, or other agents to produce a combined effect greater than the sum of their separate effects. "The synergy between artist and record company" Convergence The coming together of multimedia digital date technologies allowing words, audio, video, Graphics and animation to be linked and routed via

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