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Community Media. MCOM 404: Community Journalism. Community Media. Jankowski, one of the most cited scholars in electronically mediated community journalism, used “community media” as an all-encompassing term to refer to “a diverse range of mediated forms of communication:

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Community media

Community Media

MCOM 404: Community Journalism


Community media1
Community Media

  • Jankowski, one of the most cited scholars in electronically mediated community journalism, used “community media” as an all-encompassing term to refer to “a diverse range of mediated forms of communication:

  • print media such as newspapers and magazines,

  • electronic media such as radio and television,

  • and electronic network initiatives that embrace characteristics of both traditional print and electronic media”


Community media2
Community Media

  • The International Association of Media and Communication Research (IAMCR) explain that community media “originates, circulates and resonates from the sphere of civil society.

  • This is the field of media communication that exists outside of the state and the market (often non-government and non-profit), yet which may interact with both”


Community media3
Community Media

  • Fuller’s (2007) definition of community media did not seem as inclusive;

  • she used “community media” to define electronic media that is operated by citizens,

  • has roots in social justice movements of the 1960s in North America,

  • and has begun to take hold in developing nations through the support of non-governmental organizations (NGOs).


Community media4
Community Media

  • Moore and Gillis definition: (2005) contrasted community media with community journalism,

  • arguing that the latter defines a “process” of doing journalism

  • that is similar to the advocacy style of journalism espoused by scholars of civic or public journalism


Community media5
Community Media

  • By community media, it refers to grass roots or locally oriented media access initiatives predicted on a profound sense of dissatisfaction with mainstream media form and content,

  • dedicated to the principles of free expression and participatory democracy,

  • and committed to enhancing community relations and promoting community solidarity.


Community media6
Community Media

  • If those distinctions between the concepts of community journalism and community media meant only differences in the type of media channel, it would be one thing,

  • but those differences may also speak to differences in the roles those media play in their communities—

  • differences based on those media’s organizational structures, community relationships,

  • and what they consider to be news values.


Characteristics of community media
Characteristics of community media

  • Jankowski defined the characteristics of community media as

  • (a) Empowerment of the politically disenfranchised,

  • (b) shared, local ownership,

  • (c) Local content,

  • (d) Nonprofessional and volunteer ownership,

  • (e) Electronic distribution,


Characteristics of community media1
Characteristics of community media

  • (f) Geographic distribution, and

  • (g) Noncommercial finance structure, although they might also include sponsorship, advertising, and so forth.


Characteristics of community media2
Characteristics of community media

  • Fuller did not draw on traditional community journalism,

  • focusing instead on a style of alternative media that is citizen driven

  • and focuses on providing a means by which marginalized groups can participate in community discourse and create their own community identity.


Characteristics of community media3
Characteristics of community media

  • In many developing nations that have diverse language groups and lower literacy rates, it is radio that may do the work of defining community.

  • In South Africa, for example, it’s been said that there are more radios than there are mattresses.


Characteristics of community media4
Characteristics of community media

  • Jankowski’s proposed that most of the research examining community media to date falls into four general themes:

  • (a) Democratic processes,

  • (b) Cultural identity,

  • (c) The concept of “community,” and

  • (d) an “action perspective to communication”


Functions of community media
Functions of community media

  • To provide information transfer for giving community members access to knowledge

  • To watch the community environment

  • To mobilize to direct people’s actions

  • To establish networks for community members

  • To establish community identity

  • To create new value and culture

  • To transform member’s experiences/problems into a community’s common experiences/problems


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