Property Consulting Group. 225 W. Hubbard Street Chicago, IL 60647 (312) 948-0260. Site Ranking.
Property Consulting Group
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PCG is an ideal spot for an aspiring sports marketing professional to break into the industry. My internship has provided me with legitimate responsibilities, opportunities to get honest, challenging feedback from prominent professionals, and has given me countless networking opportunities. While it would be nice to get paid, this is still a fantastic spot for a student to intern. I couldn’t recommend PCG as an internship site more highly.
Words of Wisdom
Seek out opportunities to grow and get involved. Ask to get involved with as much as you can.
Understand that your social media presence is monitored,and that you can negatively affect yourself or the company your represent with your activity on the web.
Smile. Taking a positive attitude to each task makes a world of a difference, and can only help others’ perception of you as an intern
Ask for feedback. Negative feedback is one of the best ways to grow as a professional
Design and implement a Twitter-based social media strategy to raise awareness for Dan and PCG
Manage the writing schedule & editing of The Migala Report
Writing of two white papers outlining best practices for sports entities in Social Media and Sponsorship
Aid in the editing and strategic design of a book to be titled The Art and Science of Sponsorship
Assist in creative brainstorming processes with unique activation suggestions for potential clients
Aid in the researching and development of leads
With the wide range of projects I worked on, my daily activities were constantly changing. On any given day, I likely worked on the following activities in addition to other miscellaneous projects:
Monitoring of Dan’s Twitter activity, including his tweets, interaction with other followers, and his impact on the platform
Researching and developing new client leads
Coordinating with writers of The Migala Report regarding their articles, and helping them generate quotes and topics
Participating in creative brainstorming sessions
I was charged with designing and implementing a Twitter-based social media strategy that would increase the brand recognition and reach of PCG
The strategy would be enacted through the Twitter handle of my site supervisor, Dan Migala
My job was to serve as Dan’s social media advisor, providing him with feedback and specific targeted tasks with tangible goals that broaden the reach of PCG and increase the brand recognition and reputation within the sports industry