Paper. Making the Right Choice. Paper can be the most expensive component in a publication—often 30-50 % of the total cost. Factors that affect cost . What size paper does the publication require? Which paper stock is appropriate and meets the budget?
Making the Right Choice
Paper can be the most expensive component in a publication—often 30-50%of the total cost.
U.S. sizes are measured in inches; European paper is measured in metrics.
The publication itself and the method of printing will typically determine the paper stock needed.