Paper. Making the Right Choice. Paper can be the most expensive component in a publication—often 30-50 % of the total cost. Factors that affect cost. What size paper does the publication require? Which paper stock is appropriate and meets the budget?
Making the Right Choice
Paper can be the most expensive component in a publication—often 30-50%of the total cost.
U.S. sizes are measured in inches; European paper is measured in metrics.
The publication itself and the method of printing will typically determine the paper stock needed.