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The Blockheads. PowerBlocks. Ben. Ale. Nick. Max. Powerblocks = LEGOs + lighting. Modular lighting Build your own / customize Change / reconfigure at will Authentic to Max Home lacks great lighting Moving a lot Like building stuff. Lighting head(s). Neck pieces. Base(s).

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The Blockheads

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The Blockheads

PowerBlocks

Ben

Ale

Nick

Max


Powerblocks = LEGOs + lighting

  • Modular lighting

    • Build your own / customize

    • Change / reconfigure at will

  • Authentic to Max

    • Home lacks great lighting

    • Moving a lot

    • Like building stuff

Lighting head(s)

Neck pieces

Base(s)


The Blockheads

Max

Ben

Nick

Ale


Version 1 -- 1/11

Powerblocks Business Model

Key Partners

Key Activities

Value Propositions

Demand Creation

Customer Segments

DesignMarketingCust. Experience

1. High-end (wealthy) home owners

2. Office build-outs3. Low-end (IKEA mkt), dorm students

Acquisition / RetentionSelf-Service

Modular lighting/power:CustomizationFlexibilityRe-usabilityConvenienceSmart-home integrationPrice

Outsourced: mfg, fulfillment, supportDistributors: Int. DesignerRetailers

Key Resources

Channels

Design IPBrandInt. designers

Wholesale to Interior designers

Cost Structure

Revenue Streams

Value-Driven( = high end)

Asset Sale


Version 1 -- 1/11

Powerblocks Business Model

Key Partners

Key Activities

Value Propositions

Demand Creation

Customer Segments

DesignMarketingCust. Experience

1. High-end (wealthy) home owners

2. Office build-outs3. Low-end (IKEA mkt), dorm students

Acquisition / RetentionSelf-Service

Modular lighting/power:CustomizationFlexibilityRe-usabilityConvenienceSmart-home integrationPrice

?

Outsourced: mfg, fulfillment, supportDistributors: Int. DesignerRetailers

Key Resources

Channels

Design IPBrandInt. designers

Wholesale to Interior designers

Cost Structure

Revenue Streams

Value-Driven( = high end)

Asset Sale


Sneaking Into Dorms


Version 1 -- 1/11

Powerblocks Business Model

Key Partners

Key Activities

Value Propositions

Demand Creation

Customer Segments

DesignMarketingCust. Experience

1. High-end (wealthy) home owners

2. Office build-outs3. Low-end (IKEA mkt), dorm students

Acquisition / RetentionSelf-Service

Modular lighting/power:CustomizationFlexibilityRe-usabilityConvenienceSmart-home integrationPrice

?

Outsourced: mfg, fulfillment, supportDistributors: Int. DesignerRetailers

Key Resources

Channels

Design IPBrandInt. designers

Wholesale to Interior designers

4. Mid-range home owners

Cost Structure

Revenue Streams

Value-Driven( = high end)

Asset Sale


Version 2 -- 1/18

Powerblocks Business Model

Key Partners

Key Activities

Value Propositions

Demand Creation

Customer Segments

DesignMarketingCust. Experience

Acquisition / RetentionSelf-Service

?

1. Mid-range home owners

Outsourced: mfg, fulfillment, supportDistributors: Int. DesignerRetailers

CustomizationFlexibility

Key Resources

Channels

2. Office build-outs

Design IPBrandInt. designers

Wholesale to Interior designers

Cost Structure

Revenue Streams

Value-Driven( = high end)

Asset Sale


Hitting the Phones


Version 2 -- 1/18

Powerblocks Business Model

Key Partners

Key Activities

Value Propositions

Demand Creation

Customer Segments

DesignMarketingCust. Experience

Acquisition / RetentionSelf-Service

?

1. Mid-range home owners

Outsourced: mfg, fulfillment, supportDistributors: Int. DesignerRetailers

Customization

Flexibility

Key Resources

Channels

2. Office build-outs

Design IPBrandInt. designers

Wholesale to Interior designers

Cost Structure

Revenue Streams

Value-Driven( = high end)

Asset Sale


Version 2 -- 1/18

Powerblocks Business Model

Key Partners

Key Activities

Value Propositions

Demand Creation

Customer Segments

DesignMarketingCust. Experience

Acquisition / RetentionSelf-Service

1. Mid-range home owners

Outsourced: mfg, fulfillment, supportDistributors: Int. DesignerRetailers

Customization

Flexibility

Key Resources

Channels

2. Office build-outs

Design IPBrandInt. designers

Wholesale to Interior designers

Cost Structure

Revenue Streams

Value-Driven( = high end)

Asset Sale


Version 2 -- 1/18

Powerblocks Business Model

Key Partners

Key Activities

Value Propositions

Demand Creation

Customer Segments

DesignMarketingCust. Experience

Acquisition / RetentionSelf-Service

?

1. Mid-range home owners

Outsourced: mfg, fulfillment, supportDistributors: Retailers

Customization

Flexibility

Key Resources

Channels

More/less light

2. Office build-outs

Directed light

Design IPBrand

Retail

Direct online

3. Young professionals

Cost Structure

Revenue Streams

Value-Driven( = high end)

Asset Sale


Version 3 -- 1/25

Powerblocks Business Model

Key Partners

Key Activities

Value Propositions

Demand Creation

Customer Segments

DesignMarketingCust. Experience

Acquisition / RetentionSelf-Service

?

Outsourced: mfg, fulfillment, supportDistributors: Retailers

Young professionals (20-40 yr old)

Flexibility:More/less light

Directed light

Key Resources

Channels

Design IPBrand

Retail

Direct online

Cost Structure

Revenue Streams

Value-Driven( = high end)

Asset Sale


Stalking customers at C&B


Other progress . . .


Version 5 -- 2/8

Powerblocks Business Model

Key Partners

Key Activities

Value Propositions

Demand Creation

Customer Segments

DesignMarketingCust. Experience

Acquisition / RetentionSelf-Service

?

Outsourced: mfg, fulfillment, supportDistributors: Retailers

Young professionals (20-40 yr old)

Flexibility:More/less light

Directed light

Key Resources

Channels

Design IPBrand

Retail

Direct online

Cost Structure

Revenue Streams

Value-Driven( = high end)

Asset Sale


Lighting idea


Back To The Drawing Board . . .


Maximum Pain. Period.


Kids Asleep. Parents Happy.


The Product


The Product


Version 5 -- 2/8

Powerblocks Business Model

Key Partners

Key Activities

Value Propositions

Demand Creation

Customer Segments

DesignMarketingCust. Experience

-Online ads

-Prod. reviews

Outsourced: mfg, fulfillment, supportDistributors: Retailers

Better lighting thru flexibility:

-More/less light

-Directed light

Young professionals (20-40 yrs)

Key Resources

Channels

Design IPBrand

-Online – direct and mass market

Cost Structure

Revenue Streams

Value-Driven( = high end)

Asset Sale


Version 6 -- 2/15

Powerblocks Business Model

Key Partners

Key Activities

Value Propositions

Demand Creation

Customer Segments

DesignMarketingCust. Experience

-PR, blogs, WOM

Outsourced: mfg, fulfillment, supportDistributors: Retailers

-New parents (baby <1 yr)

-Influence: parents, friends

-Baby stops crying

-Baby goesto sleep

Key Resources

Channels

Design IPBrand

-Online retail

Cost Structure

Revenue Streams

Value-Driven( = high end)

Asset Sale


Version 6 -- 2/15

Powerblocks Business Model

Key Partners

Key Activities

Value Propositions

Demand Creation

Customer Segments

DesignMarketingCust. Experience

-PR, blogs, WOM

Outsourced: mfg, fulfillment, supportDistributors: Retailers

-New parents (baby <1 yr)

-Influence: parents, friends

-Baby stops crying

-Baby goesto sleep

Key Resources

Channels

Design IPBrand

-Online retail

Cost Structure

Revenue Streams

Value-Driven( = high end)

Asset Sale


Version 6 -- 2/15

Powerblocks Business Model

Key Partners

Key Activities

Value Propositions

Demand Creation

Customer Segments

DesignMarketingCust. Experience

-PR, blogs, WOM

?

Outsourced: mfg, fulfillment, supportDistributors: Retailers

-New parents (baby <1 yr)

-Influence: parents, friends

-Baby stops crying

-Baby goesto sleep

Key Resources

Channels

Design IPBrand

-Online retail

Cost Structure

Revenue Streams

Value-Driven( = high end)

Asset Sale


Version 6 -- 2/15

Powerblocks Business Model

Key Partners

Key Activities

Value Propositions

Demand Creation

Customer Segments

?

DesignMarketingCust. Experience

-PR, blogs, WOM

Outsourced: mfg, fulfillment, supportDistributors: Retailers

-New parents (baby <1 yr)

-Influence: parents, friends

-Baby stops crying

-Baby goesto sleep

Key Resources

Channels

?

?

?

Design IPBrand

-Onlineretail

Cost Structure

Revenue Streams

Value-Driven( = high end)

Asset Sale


Talking to More Parents


Version 6 -- 2/15

Powerblocks Business Model

Key Partners

Key Activities

Value Propositions

Demand Creation

Customer Segments

DesignMarketingCust. Experience

-PR, blogs, WOM

?

Outsourced: mfg, fulfillment, supportDistributors: Retailers

-New parents (baby <1 yr)

-Influence: parents, friends

-Baby stops crying

-Baby goesto sleep

Key Resources

Channels

Design IPBrand

-Online retail

Cost Structure

Revenue Streams

Value-Driven( = high end)

Asset Sale


Version 6 -- 2/15

Powerblocks Business Model

Key Partners

Key Activities

Value Propositions

Demand Creation

Customer Segments

DesignMarketingCust. Experience

-PR, blogs, WOM

Outsourced: mfg, fulfillment, supportDistributors: Retailers

-New parents (baby <1 yr)

-Influence: parents, friends

-Baby stops crying

-Baby goesto sleep

Key Resources

Channels

Design IPBrand

blogs

-Online retail

Cost Structure

Revenue Streams

Value-Driven( = high end)

Asset Sale


Version 6 -- 2/15

Powerblocks Business Model

Key Partners

Key Activities

Value Propositions

Demand Creation

Customer Segments

DesignMarketingCust. Experience

-PR, blogs, WOM

Outsourced: mfg, fulfillment, supportDistributors: Retailers

-New parents (baby <1 yr)

-Influence: friends, blogs

-Baby stops crying

-Baby goesto sleep

-1st baby

Key Resources

Channels

Design IPBrand

-Online retail

Cost Structure

Revenue Streams

Value-Driven( = high end)

Asset Sale


Babies Outgrow Stuff… Fast


Version 6 -- 2/15

Powerblocks Business Model

Key Partners

Key Activities

Value Propositions

Demand Creation

Customer Segments

DesignMarketingCust. Experience

-Blogs,WOM

Outsourced: mfg, fulfillment, supportDistributors: Retailers

-New parents (1st baby, baby <1 yr)

-Influence: friends, blogs

-Baby stops crying

-Baby goesto sleep

Key Resources

Channels

Design IPBrand

-Online retail

Cost Structure

Revenue Streams

Asset Sale

Value-Driven( = high end)

Renting


Babies Outgrow Stuff… Fast


To The Future?

  • Online product rental?

  • Netflix for baby stuff

  • Car simulator

Now

2 years

5 years


Version 8 -- 3/1

So here’s where we ended up

Key Partners

Key Activities

Value Propositions

Demand Creation

Customer Segments

-Blogs,WOM

DesignMarketingCust. Experience

Outsourced: mfg, fulfillment

-New parents (1st baby, baby <1 yr)

-Influence: friends, blogs

-Baby stops crying

-Baby goesto sleep

Key Resources

Channels

-Online retail

Design IPBrand

Cost Structure

Revenue Streams

Asset SaleRenting

Value-Driven( = high end)


Version 8 -- 3/1

Question 1: Can we build it?

Key Partners

Key Activities

Value Propositions

Demand Creation

Customer Segments

?

-Blogs,WOM

DesignMarketingCust. Experience

Outsourced: mfg, fulfillment

-New parents (1st baby, baby <1 yr)

-Influence: friends, blogs

-Baby stops crying

-Baby goesto sleep

Key Resources

Channels

-Online retail

Design IPBrand

Cost Structure

Revenue Streams

Asset SaleRenting

Value-Driven( = high end)


Version 8 -- 3/1

Question 2: Do the costs work?

Key Partners

Key Activities

Value Propositions

Demand Creation

Customer Segments

?

-Blogs,WOM

DesignMarketingCust. Experience

Outsourced: mfg, fulfillment

-New parents (1st baby, baby <1 yr)

-Influence: friends, blogs

-Baby stops crying

-Baby goesto sleep

Key Resources

Channels

-Online retail

Design IPBrand

Cost Structure

Revenue Streams

Asset SaleRenting

Value-Driven( = high end)


So . . . what have we learned?


Max


Ben


Ale


Nick


Business Model Canvasses


Version 11/11/11

Powerblocks Business Model

Key Partners

Key Activities

Value Propositions

Demand Creation

Customer Segments

DesignMarketingCust. Experience

1. High-end (wealthy) home owners

2. Office build-outs3. Low-end (IKEA mkt), dorm students

Acquisition / RetentionSelf-Service

Modular lighting/power:CustomizationFlexibilityRe-usabilityConvenienceSmart-home integrationPrice

Outsourced: mfg, fulfillment, supportDistributors: Int. DesignerRetailers

Key Resources

Channels

Design IPBrandInt. designers

Wholesale to Interior designers

Cost Structure

Revenue Streams

Value-Driven( = high end)

Asset Sale


Version 21/18/11

Powerblocks Business Model

Key Partners

Key Activities

Value Propositions

Demand Creation

Customer Segments

DesignMarketingCust. Experience

High-end residents

Acquisition / RetentionSelf-Service

Outsourced: mfg, fulfillment, supportDistributors: Int. DesignerRetailers

CustomizationFlexibility

Key Resources

Channels

Also looking at commercial lighting

Mid-end Interior designers

Design IPBrandInt. designers

Cost Structure

Revenue Streams

Value-Driven( = high end)

Asset Sale


Version 31/25/11

Powerblocks Business Model

Key Partners

Key Activities

Value Propositions

Demand Creation

Customer Segments

DesignMarketingCust. Experience

Young professionals

Acquisition / RetentionSelf-Service

Outsourced: mfg, fulfillment, supportDistributors: Retailers

More/less light

Directed light

Key Resources

Channels

Design IPBrand

-Retail

-Direct online

Cost Structure

Revenue Streams

Value-Driven( = high end)

Asset Sale


Version 42/1/11

Powerblocks Business Model

Key Partners

Key Activities

Value Propositions

Demand Creation

Customer Segments

DesignMarketingCust. Experience

-Trade show-Online ads

-Design mag.

Outsourced: mfg, fulfillment, supportDistributors: Retailers

Flexibility:

-More/less light

-Directed light

Young professionals (20-40 yrs)

Key Resources

Channels

Design IPBrand

-Retail

-Direct online

Cost Structure

Revenue Streams

Value-Driven( = high end)

Asset Sale


Version 52/8/11

Powerblocks Business Model

Key Partners

Key Activities

Value Propositions

Demand Creation

Customer Segments

DesignMarketingCust. Experience

-Online ads

-Prod. reviews

Outsourced: mfg, fulfillment, supportDistributors: Retailers

Better lighting thru flexibility:

-More/less light

-Directed light

Young professionals (20-40 yrs)

Key Resources

Channels

Design IPBrand

-Online – direct and mass market

Cost Structure

Revenue Streams

Value-driven

Asset Sale


Version 62/15/11

Powerblocks Business Model

Key Partners

Key Activities

Value Propositions

Demand Creation

Customer Segments

DesignMarketingCust. Experience

-PR, blogs, WOM

Outsourced: mfg, fulfillment

-New parents (baby <1 yr)

-Influence: relatives, friends

-Baby stops crying

-Baby goesto sleep

Key Resources

Channels

Design IPBrand

-Online retail

Cost Structure

Revenue Streams

Value-driven

Asset Sale


Version 72/22/11

Powerblocks Business Model

Key Partners

Key Activities

Value Propositions

Demand Creation

Customer Segments

DesignMarketingCust. Experience

-Blogs

-WOM = referrals

-Baby stops crying

-Baby goesto sleep

Outsourced: mfg, fulfillment

-New parents (1st baby, baby <1 yr)

-Influence: friends, blogs

Key Resources

Channels

-Online retail

Design IPBrand

Cost Structure

Revenue Streams

Value-driven

Asset Sale

Renting


Version 83/1/11

Powerblocks Business Model

Key Partners

Key Activities

Value Propositions

Demand Creation

Customer Segments

DesignMarketingCust. Experience

-Blogs

-WOM = referrals

-Baby stops crying

-Baby goesto sleep

Outsourced: mfg, fulfillment

-New parents (1st baby, baby <1 yr)

-Influence: friends, blogs

Key Resources

Channels

-Online retail

Design IPBrand

Cost Structure

Revenue Streams

Value-driven

Asset Sale

Renting


Questions?

[email protected]

[email protected]

[email protected]

[email protected]


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