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The Blockheads. PowerBlocks. Ben. Ale. Nick. Max. Powerblocks = LEGOs + lighting. Modular lighting Build your own / customize Change / reconfigure at will Authentic to Max Home lacks great lighting Moving a lot Like building stuff. Lighting head(s). Neck pieces. Base(s).

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the blockheads

The Blockheads

PowerBlocks

Ben

Ale

Nick

Max

powerblocks legos lighting
Powerblocks = LEGOs + lighting
  • Modular lighting
    • Build your own / customize
    • Change / reconfigure at will
  • Authentic to Max
    • Home lacks great lighting
    • Moving a lot
    • Like building stuff

Lighting head(s)

Neck pieces

Base(s)

the blockheads1
The Blockheads

Max

Ben

Nick

Ale

slide4

Version 1 -- 1/11

Powerblocks Business Model

Key Partners

Key Activities

Value Propositions

Demand Creation

Customer Segments

DesignMarketingCust. Experience

1. High-end (wealthy) home owners

2. Office build-outs3. Low-end (IKEA mkt), dorm students

Acquisition / RetentionSelf-Service

Modular lighting/power:CustomizationFlexibilityRe-usabilityConvenienceSmart-home integrationPrice

Outsourced: mfg, fulfillment, supportDistributors: Int. DesignerRetailers

Key Resources

Channels

Design IPBrandInt. designers

Wholesale to Interior designers

Cost Structure

Revenue Streams

Value-Driven( = high end)

Asset Sale

slide5

Version 1 -- 1/11

Powerblocks Business Model

Key Partners

Key Activities

Value Propositions

Demand Creation

Customer Segments

DesignMarketingCust. Experience

1. High-end (wealthy) home owners

2. Office build-outs3. Low-end (IKEA mkt), dorm students

Acquisition / RetentionSelf-Service

Modular lighting/power:CustomizationFlexibilityRe-usabilityConvenienceSmart-home integrationPrice

?

Outsourced: mfg, fulfillment, supportDistributors: Int. DesignerRetailers

Key Resources

Channels

Design IPBrandInt. designers

Wholesale to Interior designers

Cost Structure

Revenue Streams

Value-Driven( = high end)

Asset Sale

slide7

Version 1 -- 1/11

Powerblocks Business Model

Key Partners

Key Activities

Value Propositions

Demand Creation

Customer Segments

DesignMarketingCust. Experience

1. High-end (wealthy) home owners

2. Office build-outs3. Low-end (IKEA mkt), dorm students

Acquisition / RetentionSelf-Service

Modular lighting/power:CustomizationFlexibilityRe-usabilityConvenienceSmart-home integrationPrice

?

Outsourced: mfg, fulfillment, supportDistributors: Int. DesignerRetailers

Key Resources

Channels

Design IPBrandInt. designers

Wholesale to Interior designers

4. Mid-range home owners

Cost Structure

Revenue Streams

Value-Driven( = high end)

Asset Sale

slide8

Version 2 -- 1/18

Powerblocks Business Model

Key Partners

Key Activities

Value Propositions

Demand Creation

Customer Segments

DesignMarketingCust. Experience

Acquisition / RetentionSelf-Service

?

1. Mid-range home owners

Outsourced: mfg, fulfillment, supportDistributors: Int. DesignerRetailers

CustomizationFlexibility

Key Resources

Channels

2. Office build-outs

Design IPBrandInt. designers

Wholesale to Interior designers

Cost Structure

Revenue Streams

Value-Driven( = high end)

Asset Sale

slide10

Version 2 -- 1/18

Powerblocks Business Model

Key Partners

Key Activities

Value Propositions

Demand Creation

Customer Segments

DesignMarketingCust. Experience

Acquisition / RetentionSelf-Service

?

1. Mid-range home owners

Outsourced: mfg, fulfillment, supportDistributors: Int. DesignerRetailers

Customization

Flexibility

Key Resources

Channels

2. Office build-outs

Design IPBrandInt. designers

Wholesale to Interior designers

Cost Structure

Revenue Streams

Value-Driven( = high end)

Asset Sale

slide11

Version 2 -- 1/18

Powerblocks Business Model

Key Partners

Key Activities

Value Propositions

Demand Creation

Customer Segments

DesignMarketingCust. Experience

Acquisition / RetentionSelf-Service

1. Mid-range home owners

Outsourced: mfg, fulfillment, supportDistributors: Int. DesignerRetailers

Customization

Flexibility

Key Resources

Channels

2. Office build-outs

Design IPBrandInt. designers

Wholesale to Interior designers

Cost Structure

Revenue Streams

Value-Driven( = high end)

Asset Sale

slide12

Version 2 -- 1/18

Powerblocks Business Model

Key Partners

Key Activities

Value Propositions

Demand Creation

Customer Segments

DesignMarketingCust. Experience

Acquisition / RetentionSelf-Service

?

1. Mid-range home owners

Outsourced: mfg, fulfillment, supportDistributors: Retailers

Customization

Flexibility

Key Resources

Channels

More/less light

2. Office build-outs

Directed light

Design IPBrand

Retail

Direct online

3. Young professionals

Cost Structure

Revenue Streams

Value-Driven( = high end)

Asset Sale

slide13

Version 3 -- 1/25

Powerblocks Business Model

Key Partners

Key Activities

Value Propositions

Demand Creation

Customer Segments

DesignMarketingCust. Experience

Acquisition / RetentionSelf-Service

?

Outsourced: mfg, fulfillment, supportDistributors: Retailers

Young professionals (20-40 yr old)

Flexibility:More/less light

Directed light

Key Resources

Channels

Design IPBrand

Retail

Direct online

Cost Structure

Revenue Streams

Value-Driven( = high end)

Asset Sale

slide16

Version 5 -- 2/8

Powerblocks Business Model

Key Partners

Key Activities

Value Propositions

Demand Creation

Customer Segments

DesignMarketingCust. Experience

Acquisition / RetentionSelf-Service

?

Outsourced: mfg, fulfillment, supportDistributors: Retailers

Young professionals (20-40 yr old)

Flexibility:More/less light

Directed light

Key Resources

Channels

Design IPBrand

Retail

Direct online

Cost Structure

Revenue Streams

Value-Driven( = high end)

Asset Sale

slide23

Version 5 -- 2/8

Powerblocks Business Model

Key Partners

Key Activities

Value Propositions

Demand Creation

Customer Segments

DesignMarketingCust. Experience

-Online ads

-Prod. reviews

Outsourced: mfg, fulfillment, supportDistributors: Retailers

Better lighting thru flexibility:

-More/less light

-Directed light

Young professionals (20-40 yrs)

Key Resources

Channels

Design IPBrand

-Online – direct and mass market

Cost Structure

Revenue Streams

Value-Driven( = high end)

Asset Sale

slide24

Version 6 -- 2/15

Powerblocks Business Model

Key Partners

Key Activities

Value Propositions

Demand Creation

Customer Segments

DesignMarketingCust. Experience

-PR, blogs, WOM

Outsourced: mfg, fulfillment, supportDistributors: Retailers

-New parents (baby <1 yr)

-Influence: parents, friends

-Baby stops crying

-Baby goesto sleep

Key Resources

Channels

Design IPBrand

-Online retail

Cost Structure

Revenue Streams

Value-Driven( = high end)

Asset Sale

slide25

Version 6 -- 2/15

Powerblocks Business Model

Key Partners

Key Activities

Value Propositions

Demand Creation

Customer Segments

DesignMarketingCust. Experience

-PR, blogs, WOM

Outsourced: mfg, fulfillment, supportDistributors: Retailers

-New parents (baby <1 yr)

-Influence: parents, friends

-Baby stops crying

-Baby goesto sleep

Key Resources

Channels

Design IPBrand

-Online retail

Cost Structure

Revenue Streams

Value-Driven( = high end)

Asset Sale

slide26

Version 6 -- 2/15

Powerblocks Business Model

Key Partners

Key Activities

Value Propositions

Demand Creation

Customer Segments

DesignMarketingCust. Experience

-PR, blogs, WOM

?

Outsourced: mfg, fulfillment, supportDistributors: Retailers

-New parents (baby <1 yr)

-Influence: parents, friends

-Baby stops crying

-Baby goesto sleep

Key Resources

Channels

Design IPBrand

-Online retail

Cost Structure

Revenue Streams

Value-Driven( = high end)

Asset Sale

slide27

Version 6 -- 2/15

Powerblocks Business Model

Key Partners

Key Activities

Value Propositions

Demand Creation

Customer Segments

?

DesignMarketingCust. Experience

-PR, blogs, WOM

Outsourced: mfg, fulfillment, supportDistributors: Retailers

-New parents (baby <1 yr)

-Influence: parents, friends

-Baby stops crying

-Baby goesto sleep

Key Resources

Channels

?

?

?

Design IPBrand

-Onlineretail

Cost Structure

Revenue Streams

Value-Driven( = high end)

Asset Sale

slide29

Version 6 -- 2/15

Powerblocks Business Model

Key Partners

Key Activities

Value Propositions

Demand Creation

Customer Segments

DesignMarketingCust. Experience

-PR, blogs, WOM

?

Outsourced: mfg, fulfillment, supportDistributors: Retailers

-New parents (baby <1 yr)

-Influence: parents, friends

-Baby stops crying

-Baby goesto sleep

Key Resources

Channels

Design IPBrand

-Online retail

Cost Structure

Revenue Streams

Value-Driven( = high end)

Asset Sale

slide30

Version 6 -- 2/15

Powerblocks Business Model

Key Partners

Key Activities

Value Propositions

Demand Creation

Customer Segments

DesignMarketingCust. Experience

-PR, blogs, WOM

Outsourced: mfg, fulfillment, supportDistributors: Retailers

-New parents (baby <1 yr)

-Influence: parents, friends

-Baby stops crying

-Baby goesto sleep

Key Resources

Channels

Design IPBrand

blogs

-Online retail

Cost Structure

Revenue Streams

Value-Driven( = high end)

Asset Sale

slide31

Version 6 -- 2/15

Powerblocks Business Model

Key Partners

Key Activities

Value Propositions

Demand Creation

Customer Segments

DesignMarketingCust. Experience

-PR, blogs, WOM

Outsourced: mfg, fulfillment, supportDistributors: Retailers

-New parents (baby <1 yr)

-Influence: friends, blogs

-Baby stops crying

-Baby goesto sleep

-1st baby

Key Resources

Channels

Design IPBrand

-Online retail

Cost Structure

Revenue Streams

Value-Driven( = high end)

Asset Sale

slide33

Version 6 -- 2/15

Powerblocks Business Model

Key Partners

Key Activities

Value Propositions

Demand Creation

Customer Segments

DesignMarketingCust. Experience

-Blogs,WOM

Outsourced: mfg, fulfillment, supportDistributors: Retailers

-New parents (1st baby, baby <1 yr)

-Influence: friends, blogs

-Baby stops crying

-Baby goesto sleep

Key Resources

Channels

Design IPBrand

-Online retail

Cost Structure

Revenue Streams

Asset Sale

Value-Driven( = high end)

Renting

to the future
To The Future?
  • Online product rental?
  • Netflix for baby stuff
  • Car simulator

Now

2 years

5 years

slide36

Version 8 -- 3/1

So here’s where we ended up

Key Partners

Key Activities

Value Propositions

Demand Creation

Customer Segments

-Blogs,WOM

DesignMarketingCust. Experience

Outsourced: mfg, fulfillment

-New parents (1st baby, baby <1 yr)

-Influence: friends, blogs

-Baby stops crying

-Baby goesto sleep

Key Resources

Channels

-Online retail

Design IPBrand

Cost Structure

Revenue Streams

Asset SaleRenting

Value-Driven( = high end)

slide37

Version 8 -- 3/1

Question 1: Can we build it?

Key Partners

Key Activities

Value Propositions

Demand Creation

Customer Segments

?

-Blogs,WOM

DesignMarketingCust. Experience

Outsourced: mfg, fulfillment

-New parents (1st baby, baby <1 yr)

-Influence: friends, blogs

-Baby stops crying

-Baby goesto sleep

Key Resources

Channels

-Online retail

Design IPBrand

Cost Structure

Revenue Streams

Asset SaleRenting

Value-Driven( = high end)

slide38

Version 8 -- 3/1

Question 2: Do the costs work?

Key Partners

Key Activities

Value Propositions

Demand Creation

Customer Segments

?

-Blogs,WOM

DesignMarketingCust. Experience

Outsourced: mfg, fulfillment

-New parents (1st baby, baby <1 yr)

-Influence: friends, blogs

-Baby stops crying

-Baby goesto sleep

Key Resources

Channels

-Online retail

Design IPBrand

Cost Structure

Revenue Streams

Asset SaleRenting

Value-Driven( = high end)

slide45

Version 11/11/11

Powerblocks Business Model

Key Partners

Key Activities

Value Propositions

Demand Creation

Customer Segments

DesignMarketingCust. Experience

1. High-end (wealthy) home owners

2. Office build-outs3. Low-end (IKEA mkt), dorm students

Acquisition / RetentionSelf-Service

Modular lighting/power:CustomizationFlexibilityRe-usabilityConvenienceSmart-home integrationPrice

Outsourced: mfg, fulfillment, supportDistributors: Int. DesignerRetailers

Key Resources

Channels

Design IPBrandInt. designers

Wholesale to Interior designers

Cost Structure

Revenue Streams

Value-Driven( = high end)

Asset Sale

slide46

Version 21/18/11

Powerblocks Business Model

Key Partners

Key Activities

Value Propositions

Demand Creation

Customer Segments

DesignMarketingCust. Experience

High-end residents

Acquisition / RetentionSelf-Service

Outsourced: mfg, fulfillment, supportDistributors: Int. DesignerRetailers

CustomizationFlexibility

Key Resources

Channels

Also looking at commercial lighting

Mid-end Interior designers

Design IPBrandInt. designers

Cost Structure

Revenue Streams

Value-Driven( = high end)

Asset Sale

slide47

Version 31/25/11

Powerblocks Business Model

Key Partners

Key Activities

Value Propositions

Demand Creation

Customer Segments

DesignMarketingCust. Experience

Young professionals

Acquisition / RetentionSelf-Service

Outsourced: mfg, fulfillment, supportDistributors: Retailers

More/less light

Directed light

Key Resources

Channels

Design IPBrand

-Retail

-Direct online

Cost Structure

Revenue Streams

Value-Driven( = high end)

Asset Sale

slide48

Version 42/1/11

Powerblocks Business Model

Key Partners

Key Activities

Value Propositions

Demand Creation

Customer Segments

DesignMarketingCust. Experience

-Trade show-Online ads

-Design mag.

Outsourced: mfg, fulfillment, supportDistributors: Retailers

Flexibility:

-More/less light

-Directed light

Young professionals (20-40 yrs)

Key Resources

Channels

Design IPBrand

-Retail

-Direct online

Cost Structure

Revenue Streams

Value-Driven( = high end)

Asset Sale

slide49

Version 52/8/11

Powerblocks Business Model

Key Partners

Key Activities

Value Propositions

Demand Creation

Customer Segments

DesignMarketingCust. Experience

-Online ads

-Prod. reviews

Outsourced: mfg, fulfillment, supportDistributors: Retailers

Better lighting thru flexibility:

-More/less light

-Directed light

Young professionals (20-40 yrs)

Key Resources

Channels

Design IPBrand

-Online – direct and mass market

Cost Structure

Revenue Streams

Value-driven

Asset Sale

slide50

Version 62/15/11

Powerblocks Business Model

Key Partners

Key Activities

Value Propositions

Demand Creation

Customer Segments

DesignMarketingCust. Experience

-PR, blogs, WOM

Outsourced: mfg, fulfillment

-New parents (baby <1 yr)

-Influence: relatives, friends

-Baby stops crying

-Baby goesto sleep

Key Resources

Channels

Design IPBrand

-Online retail

Cost Structure

Revenue Streams

Value-driven

Asset Sale

slide51

Version 72/22/11

Powerblocks Business Model

Key Partners

Key Activities

Value Propositions

Demand Creation

Customer Segments

DesignMarketingCust. Experience

-Blogs

-WOM = referrals

-Baby stops crying

-Baby goesto sleep

Outsourced: mfg, fulfillment

-New parents (1st baby, baby <1 yr)

-Influence: friends, blogs

Key Resources

Channels

-Online retail

Design IPBrand

Cost Structure

Revenue Streams

Value-driven

Asset Sale

Renting

slide52

Version 83/1/11

Powerblocks Business Model

Key Partners

Key Activities

Value Propositions

Demand Creation

Customer Segments

DesignMarketingCust. Experience

-Blogs

-WOM = referrals

-Baby stops crying

-Baby goesto sleep

Outsourced: mfg, fulfillment

-New parents (1st baby, baby <1 yr)

-Influence: friends, blogs

Key Resources

Channels

-Online retail

Design IPBrand

Cost Structure

Revenue Streams

Value-driven

Asset Sale

Renting