Speaker. Deborah PopelyGreen Events Source and Green2B/Green2C Marketing. About Green Events Source. Green Event Training and EducationSustainability Consulting and Planning Green Event Management and Coordination Green Purchasing and ProductsInformation and Publishing. Why Green Meetings and Events?.
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1. Going Green, One Shade at a Time
2. Speaker Deborah Popely
Green Events Source and Green2B/Green2C Marketing
3. About Green Events Source Green Event Training and Education
Sustainability Consulting and Planning
Green Event Management and Coordination
Green Purchasing and Products
Information and Publishing
4. Why Green Meetings and Events?
A Typical 5-Day Conference Uses…
90,000 cans or bottles
Source: Meeting Strategies Worldwide
5. Other Common Sources of Waste
Paper and printing
Giveaways and premiums
Flowers and table décor
Food, beverages and condiments
Trade show exhibits, carpets, signage, handouts
6. Expo and Trade Show Waste Exhibit structures
Aisle and booth carpeting
7. Carbon Emissions too
Heating, cooling and lighting of meeting spaces
Travel to and from the event site
Shipping and delivery of booths and other materials
Lodging-related waste (water and energy use, toiletries)
8. It All Adds Up…
Americans throw away enough office and writing paper each year to build a wall twelve-feet high stretching from New York City to Los Angeles.
In 2000, Illinois residents and businesses recycled 5 pounds of plastic bottles per person; BUT 20 pounds per person of plastic bottles were still landfilled!
Each year, Illinoisans use and dispose 1.1 billion foam cups, enough to encircle the Earth 19 times.
A typical trade show can generate as much as 25 truckloads of freight, releasing hundreds of metric tons of CO2 into the atmosphere.
Source: Illinois Recycling Coalition and EA Logistics
9. What Can You Do? v Adopt Green Event Practices
Reduce Waste Before It Starts
Conserve and Reuse
Recycle/Compost, Repurpose and Donate
v Purchase Green Events Supplies and Services
10. Where to Begin? Don’t Be Intimidated
Have a Plan
Start Small, With a Win
Include Cost Savers
Strive to Eliminate or Reduce Waste
Introduce In Phases
Remember It’s a Process
11. Will It Cost More? Some things cost more initially but produce cost savings over the life of the product
Money is saved by using less
Increased demand and purchasing power is driving prices down
12. What is “Green?” It’s Comparative: fewer resources, less toxic, longer life, lower emissions…
It’s Complex: there are usually trade offs
It’s Situational: Different conditions require different approaches
It’s Evolving: Today’s answer may not be tomorrow’s
13. Green or Not-Green?
14. The Six Deadly Sins of “Greenwashing”
Sin of the Hidden Trade-Offs
Sin of No Proof
Sin of Vagueness
Sin of Irrelevance
Sin of Fibbing
Sin of Lesser of Two Evils
15. How Do I Make Smart Choices? Reference credible guidelines, certifications and sources
Stay up on the industry’s standards- setting efforts
16. What If I Get It Wrong? Do some homework
Expect trade-offs and be ready for objections
Explain your reasoning and standard
People will support you if you make a good faith effort
17. More Guidance and Resources
18. Thank You
19. Speaker Rebecca Mebane
Director of Conferences & Meetings
National Recycling Coalition
20. Elements of a ‘Green Meeting’
NRC’s Green Meeting Policy:
Working with Facilities
Food & Beverage Functions
- Exhibit Hall/Exhibitors
Evaluation of ‘Green’ efforts
21. Promotion/Printed Materials
General Use/ Paper Copying
Always meet or exceed EPA standards for recycled content paper. (Executive Order 13101 states that paper purchased by Federal Agencies must have a minimum of 30% recycled content.)
Always use back to back copying/printing ($)
Do not use goldenrod or fluorescent colored paper
Limit any use of glossy paper
22. Promotion/Printed Materials
Utilize electronic advertising/promotion/ confirmation whenever possible ($)
Make printed materials self mailers wherever possible ($)
Clean-up mailing lists ($)
Offer registration on-line
23. Promotion/Printed Materials Promotional Materials (cont’d)
Find mailing labels with water-based adhesives
Print with non-volatile vegetable-oil based ink
Make information available on website, and mailed only when requested
Provide Attendees “Green” Traveler Ideas
(Ask Green Hotels Association for permission to reprint.) www.greenhotels.com
24. Promotion/Printed Materials
Ask speakers to provide handouts electronically and post these on your website. Then ask attendees to download materials in advance or provide computers/printers on-site for downloading presentations.
Provide attendees with disks/USB flash drives with all presentations
Request that speakers ask attendees for business cards to mail any materials that are not provided on-site
25. Promotion/Printed Materials
Collect and reuse name tag holders/lanyards ($)
Have badge collection boxes at the registration area, exit of exhibit hall, and at exit of convention center on the last day
Ask conference hotels to have collection boxes at front desk for check-out
Offer a prize drawing from those recycled name tag holders
26. Promotion/Printed Materials
Conference give-a-ways (tote bags, mugs, etc.) should be made with recycled content materials.
Speaker gifts/awards/etc. should be made from recycled materials or be environmentally conscious.
27. Promotion/Printed Materials
Use reusable or
Choose a destination with minimal travel requirements for delegates. Shorter distances will result in less environmental impact.
Choose hotels/meeting venues accessible to airport by public transit system and have “free time” activities (restaurants and shops) within walking distance of each other.
Use or give delegates incentives to travel via public transit (free passes or transit route maps).
Offer attendees bike rentals.
If transportation is being arranged for delegates, choose a vehicle powered by electric or hybrid power, natural gas, propane, methane gas or ethanol.
Offer “Carbon Offset Programs”
30. Working with Facilities
Send a “Recycling & Waste Prevention Information Checklist” with your RFP
Ask if they are a EPA Energy Star, Green Seal, or LEED Certified Building.
Ask about recycling programs, energy conservation, purchasing of recycled content products, etc.
Use this information to evaluate and choose facilities
31. Working with Facilities
- Add as an appendix to your contract any “Green Meeting” requirements:
“Facility agrees to abide by the following for all NRC events. If any additional costs are to be incurred by NRC for any of these items, these costs must be identified in the contract.”
You should include green meeting requirements with all vendors (decorators, printers, etc.)
32. Food & Beverage
Eliminate use of
disposable service ware
Require all facilities to use non-disposable service ware
33. Food & Beverage
Using 1,000 disposable plastic spoons consumes over 10 times more energy and natural resources than manufacturing one stainless steel teaspoon and washing it 1,000 times.
34. Food & Beverage
If non-disposable service ware is unavailable:
use biodegradable disposable service ware in conjunction with a compost program or
service ware made from recycled content materials.
35. Food & Beverage
Eliminate the use of plastic or wood stir sticks with any beverage service, reusable spoons should be used at coffee service.
"Box lunches" must be served buffet style
Request cloth napkins and table cloths be used. In cases where this is not feasible, request compostable napkins or napkins made from recycled content materials.
36. Food & Beverage
Have cocktail napkins available at bar service but instruct bartenders not to automatically give them with each drink.
Provide or ask attendees to use mugs/water bottles.
Use water coolers instead of individual bottles of water.($)
Have a recycling program for type of beverage containers that will be served (i.e. glass, plastic or cans).
37. Food & Beverage
All condiments (ketchup, mustard, mayonnaise, jelly, butter, sugar, creamers, etc) should be served in serving containers and not in individual packets.
Ask to have food served without garnishes or use edible garnishes
38. Food & Beverage
Where possible, donate surplus food to local shelters, soup kitchens, etc.
Plan menus with locally grown or organic food (including fair trade, shade grown coffee, tea, chocolate, and cocoa).
Serve only environmentally friendly seafood.
Provide a “signup form for meals” section on registration form
For hotels who don't already change towels and bed linens as requested, have them commit to doing this for your attendees during your stay.
40. Exhibitors/Exhibit Hall
Ask exhibitors not to over-package give-a-ways
Set up a collection for any 'useful' give-a-ways that would normally be thrown away and donate them to local shelters or schools.
Ask exhibitors that give-a-ways be reusable items or items made from recycled materials.
41. Exhibitors/Exhibit Hall
Encourage exhibitors to bring small quantities and then mail materials to clients from their offices after the show or refer clients to their web site.
Suggest exhibitors avoid printing dates and slogans on exhibit materials so that they may be easily reused.
Let Exhibitors know how/where they can recycle their materials
42. Exhibitors/Exhibit Hall
Put decorator kit on the website.
Work with decorator on trying to eliminate non-reusable materials (draping for tables, etc) or see if they can be reused by local schools, etc.
Reuse signs/carpet recycling program/etc.
43. Educating Attendees
Announcement at sessions
Reminders in daily signage
44. Educating Attendees
Provide attendees seen with "I was caught green handed" buttons, pins, etc to help provide an incentive/reminder for attendees to recycle/eliminate waste.
45. Evaluation of Program
Attendee & Exhibitor Evaluation
Have a section on the Conference Evaluation Forms asking them to rank your ‘green’ meeting efforts
Ask questions like:
Were you aware of our programs?
Rate the ease of participating in the programs
What other areas can our organization improve upon?
46. Evaluation of Program
Let attendees know that a post congress recycling/waste prevention report will be available on your website some time after the Conference.
Include information on how much/what kinds of materials were recycled.
47. NRC’s Green Meeting Policy
Food Service Requirements for RFP’s
Contract Addendum on Green Policies
Facility Self-Evaluation Survey
Exhibitor’s Green Checklist
The Environment is
Always in Fashion!