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On the right track in the race for Mobile Internet Ericsson Mobile Service Network

On the right track in the race for Mobile Internet Ericsson Mobile Service Network. Cornelius Boylan Solution Marketing Manager M-Commerce Cornelius.Boylan@edd.ericsson.se. UMTS - What is new?. New Spectrum New Licenses New Operators New Competition New Infrastructure Elements

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On the right track in the race for Mobile Internet Ericsson Mobile Service Network

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  1. On the right track in the racefor Mobile InternetEricssonMobileService Network Cornelius Boylan Solution Marketing Manager M-Commerce Cornelius.Boylan@edd.ericsson.se

  2. UMTS - What is new? • New Spectrum • New Licenses • New Operators • New Competition • New Infrastructure Elements • New Terminals • New Applications • New Services • New Players • New Business Models • New customer behavior • ... Ericsson

  3. Vertical vs Horizontal Wireless Networks Wireline Networks Data/IP Networks Cable TV Networks Core network Currently Single-service networks In future Multi-service networks/client-server User applications Communications control Connectivity

  4. Managing your businessThe operator dilemma Service Service Portal O&M • Charging/billing • Customer support Core network

  5. Ericsson Service NetworkKeeping it all on one track Service Service ServiceNetwork Portal O&M • Charging/billing • Customer support Core network

  6. We believe that future operator stock value will be based upon number of subscribers and services Etc. Purchasing Email Betting Fleet androute planner Ticketing Etc. Banking UnifiedMessaging Locationservices Etc.

  7. Back-office Presentation API API API Mobile Commerce Platform Makes it Secure Application logic Common Commerce Logic User Presentation Core Mobile Commerce features mCare Payment Security Access

  8. Telephony Interface E-mail client WEB Interface WAP Interface SMS Interface MMS Interface Unified Messaging Voicemail Fax mail e-mail video pictures etc. Unified messaging

  9. Hi Grandma! Babysitting tomorrow? What is Multi-media Messaging? Multimedia messaging service is an evolution of short message service (SMS). -- It is a 3GPP and WAP standard and endorsed by most of the major terminal manufacturers and operators of the world. -- Multimedia messaging service allows consumers to send/receive any combination of text, pictures, music, video and audio clip messages amongst one another.

  10. Sport News Previous raceStatistics Interaction with Interactive Communications Watch the race with Interactivemedia MMSMessagewith notification Sport News Click here andwatch the race

  11. Multimedia Messaging Service • Media formats • Formatted Text • Graphics • Images • Speech and Audio Clips • Video Clips • SMIL (Synchonized Multimedia Integration Language) • Combinations of the media formats • Layout • Timing

  12. Service Network – sales componentschoose between: Prepackagedsolutions Consulting/System Integration Building blocks

  13. Ericsson Mobility World supports Application Developers Technical support Development support Early information about new technology Access to test systems Fast-track approval of applications Sales and marketing support Global sales channels Global best-practice network Marketing cooperation Business and innovation support Business partnering for the entire life cycle of an application Passive partnering Ericsson Mobility World Business Partners Associates Community Members

  14. Ericsson and Partners Build End-to-End Solutions • Securing business opportunitiesin the Mobile Internet market • Making it possible for operatorsto climb the value-chain while maintainingtheir current business • Bringing applications to market

  15. Ericsson Products, Services and Partners are on the Right Track… ...so don’t miss the train!

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