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Objectives for the session today

Objectives for the session today. To inspire a sense of possibility around social marketing To receive a high level overview of the 2 years ahead and the document that will be our road map To become familiar with the objectives of the First University Phase. What is social marketing?.

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Objectives for the session today

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  1. Objectives for the session today • To inspire a sense of possibility around social marketing • To receive a high level overview of the 2 years ahead and the document that will be our road map • To become familiar with the objectives of the First University Phase

  2. What is social marketing?

  3. Social marketing is the systematic application of marketing, along with other concepts and techniques, to achieve specific behavioral goals for a social good

  4. Running the Numbers(by Chris Jordan) looks at contemporary American culture through the austere lens of statistics. Each image portrays a specific quantity of something Depicts one million plastic cups, the number used on airline flights in the US every six hours. • Plastic Cups, 200860x90"

  5. Running the Numbers looks at contemporary American culture through the austere lens of statistics. Each image portrays a specific quantity of something Depicts 320,000 light bulbs, equal to the number of kilowatt hours of electricity wasted in the United States every minute from inefficient residential electricity usage (inefficient wiring, computers in sleep mode, etc.). • Light Bulbs, 2008 72x96"

  6. jhg

  7. jhg

  8. jhg http://www.willyoujoinus.com/usingenergywisely/energygenerator (funded by chevron – an oil company)

  9. On Rare Planet:A social marketing montage! http://www.rareplanet.org/en/group/social-marketing-montage

  10. It's a sobering fact that a full 40 percent of the world's population—some 2.6 billion people—lack regular access to a toilet. Add to that the fact that one child dies every 15 seconds from water contamination, and it's not hard to see the motivation behind the Peepoo bag.

  11. Dove http://www.youtube.com/watch?v=epOg1nWJ4T8&NR=1 http://www.youtube.com/watch?v=odI7pQFyjso&NR=1

  12. BP Deepwater Horizon oil spill http://www.youtube.com/watch?v=2AAa0gd7ClM&feature=player_embedded • 20 April 2010 • Gulf of Mexico Oil Spill • largest marine oil spill in history • 50 miles south east of the Mississippi River delta • Series of failed attempts to plug leak • BP managed to stop flow after 86 days! • Kevin Costner - Ocean Therapy Solutions Deepwater Horizon leaked between 62,000 - 53,000 barrels of oil per day for 86 days! Estimated total of 4.9 million barrels of oil leaked

  13. Soul city – domestic violence in South Africahttp://www.youtube.com/watch?v=AqR3aUulqMQ

  14. Soul city – HIV – using a condomhttp://www.youtube.com/watch?v=E3C0pQ6TleM

  15. Anti smoking add http://www.youtube.com/watch?v=ftkYPpD4K8M&NR=1

  16. Don’t drink and drive – song http://www.youtube.com/watch?v=NhSFzflX1zU

  17. Objectives for the session today • To inspire a sense of possibility around social marketing • To receive a high level overview of the 2 years ahead and the document that will be our road map • To become familiar with the objectives of the First University Phase

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