Chapter 3 evaluation of financial performance
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Chapter 3 Evaluation of Financial Performance. Introduction. This chapter introduces financial statement analysis techniques that are used to accurately evaluate a company’s performance. We will assume that the financial statements are fairly and accurately presented.

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Chapter 3 Evaluation of Financial Performance

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Chapter 3 evaluation of financial performance

Chapter 3 Evaluation of Financial Performance

Finance 311



  • This chapter introduces financial statement analysis techniques that are used to accurately evaluate a company’s performance. We will assume that the financial statements are fairly and accurately presented.

Finance 311

Financial ratios are used by

Financial Ratios Are Used By

  • Management for planning and evaluating

  • Credit managers and bankers to estimate the riskiness of potential borrowers

  • Investors to evaluate corporate securities

  • Managers to identify and assess potential merger candidates

  • Widely used and accepted technique

    • Use started in the 1920s

Finance 311

Ratio analysis

Ratio Analysis

  • Many, many ratios

    • Choose the ones that are most relevant for you

  • Must be compared with a standard and also the past (three years, for example)

  • A financial ratio is only an indicator

    • One can possibly manipulate ratios

  • Accounting differences in firms

    • WorldCom (MCI), ENRON, HealthSouth, Ahold, Tyco, etc.

Finance 311

Ratio classifications

Ratio Classifications

  • Liquidity

  • Asset management

  • Financial leverage management

  • Profitability

  • Market-based

  • Dividend policy

Finance 311

Major financial statements

Major Financial Statements

  • Balance sheet

    • Common-sized balance sheet shows assets, liabilities, and equity as a % of total assets

  • Income statement

    • Common-sized income statement shows income and expense items as a % of net sales

  • Statement of cash flows

Finance 311

Common sized statements

Common-Sized Statements

  • Publicly-owned firms must publish financial statements quarterly and annually

  • Widely used in banking and investments

Finance 311

Liquidity ratios

Liquidity Ratios

  • Current ratio = Current assets

    Current liabilities

  • Quick ratio = Current assets - Inventories

    Current liabilities

    Aging Schedule for Accounts Receivable

Finance 311

Asset management ratios

Asset Management Ratios

  • Average collection period = Accounts receivable

    Annual credit sales/ 365

  • Inventory turnover = Cost of sales

    Average inventory

  • Fixed-asset turnover = Sales

    Net fixed assets

  • Total asset turnover = Sales

    Total assets

Finance 311

Financial leverage management

Financial Leverage Management

  • Debt ratio = Total debt

    Total assets

  • Debt-to-equity ratio = Total debt

    Total equity

  • Times interest earned = EBIT

    Interest charges

  • Fixed charge coverage = EBIT + Lease payments

    Interest + Lease payment + P/S div before tax+ Before-tax sinking fund

Finance 311

Profitability ratios

Profitability Ratios

  • Gross profit margin = Sales - Cost of sales


  • Net profit margin = EAT


  • ROI = EAT

    Total Assets

  • ROE = EAT

    Stockholders equity

Finance 311

Market based ratios

Market-Based Ratios

  • P/E ratio = Market price per share

    Current earnings per share

  • Market to book ratio = Market price per share

    Book value per share

    Stock Price/ Free Cash Flow

Finance 311

Dividend policy ratios

Dividend Policy Ratios

  • Payout ratio = Dividends per share

    Earnings per share

  • Dividend yield = Expected dividends per share

    Stock price

Finance 311

Relationships among ratios

Relationships Among Ratios

  • ROI = EAT x Sales = EAT

    Sales Total assets Total assets

  • ROE = EAT x Sales x Total assets

    Sales Total assets Equity

  • ROE = Net Profit Margin x Total Asset Turnover x Equity Multiplier

DuPont Analysis

Finance 311

Dupont analysis

Dupont Analysis

  • Widely used in industry

  • Shows impacts that operating changes can have on returns

Finance 311

Financial ratio analysis

Trend analysis 200220032004

XYZ current ratio 1.9 2.2 2.3

Cross-sectional analysis 2004

XYZ current ratio 2.3

Industry norms 2.5

Both simultaneously 2002 2003 2004

XYZ current ratio 1.9 2.2 2.3

Industry norms 2.5 2.4 2.5

Financial Ratio Analysis

Finance 311

Some sources of information

Trading Room (406 Sirrine Hall)

Bridge (Telerate)



General Business File of Cooper Library


Mergent Database


Reuters Business Insight

RMA Annual Statement Studies

Reserves on 2nd Floor

Visit Index Table 3 in Library

Annual reports

10K’s - SEC EDGAR Corporate Database

Standard and Poor’s

Value Line

Industry Norms and Key Business Ratios

The Internet

Some Sources of Information

Finance 311

A few of the sources of information on the web

A Few of the Sources of Information on the Web








  • But, please be careful. Remember you get what you pay for…

Finance 311

Chapter 3 evaluation of financial performance

Quality of a firm’s earningsis positively related to the proportion of cash earnings to total earnings and to the proportion of recurring income to total income.

Large non-cash component in the earningsSignificant non-recurring transactions in theincome figure

Quality of a firm’s balance sheet is positively related to the ratio of the market value of the firm’s assets to book value of assets and inversely related to the amount of its hidden liabilities.

Presence of obsolete inventories and charging off assets

Hidden assets

Assets have market values significantly below book values

Finance 311

Problems in reporting

Problems in Reporting

  • Time of revenue recognition

  • Pension Fund Earnings Assumptions

  • Amortization of intangible assets

  • Including all losses and debt

    • Off-Balance-Sheet Financing - ENRON

Finance 311

Ratios can be misleading

Ratios Can Be Misleading

  • Differing accounting practices

  • Might be significant dispersion in the ratio for the industry

  • Many firms operate in more than one industry - Industry classification

  • Financial ratios provide a historical record of performance

Finance 311

The bridge system

The Bridge System

  • Turn on Monitor

  • Log on

  • Click on Telerate

  • Double Click on the background

  • Go to Analytics Page

  • Type: /LU/Company for Ticker Symbol

  • Type: the Ticker Symbol/CF

    • CF = Corporate Fundamentals

  • Scroll through the Corporate Fundamentals

  • Type: the Ticker Symbol[Beta

Finance 311

To obtain the latest corporate news

To Obtain the Latest Corporate News

  • Tab to another page in Telerate

  • Double click on the background

  • Go to News Watch

  • Right Click then Search by Ticker Symbol

  • Type in the Ticker Symbol

  • Then double click on any headline story to bring up the entire story.

    • You can print out the story or possibly save it to a disk.

Finance 311

Analysis based on the market value of the firm

Analysis Based on the Market Value of the Firm

  • Market value added ( MVA )= Total Market value – Total Capital

    MVA is the market value of debt, preferred stock, and common equity less the Capital raised by investors or Retained Earnings.

    The capital market’s assessment of the accumulated NPV of all of the firm’s past and present projected investment projects.

Finance 311

Economic value added eva

Economic Value Added (EVA)

  • Economic value added ( EVA ) = [ Return on total capital (r) – Cost of Capital (k )] x Capital

  • EVA = EBIT(1 – Corporate tax rate) – (Operating Capital)(k)

  • r = net operating profits after taxes divided by beginning of year capital (Return on Capital)

  • k = Weighted After-Tax Cost of Capital

Finance 311

Eva continued

EVA - Continued

The yearly contribution of a firm’s operations to the creation of MVA.

  • EVA measures the extent to which the firm has increased shareholder value in a given year.

  • EVA represents the residual value that remains after the cost of all capital, including equity capital has been deducted.

Finance 311

Increase economic value added eva

Increase Economic Value Added (EVA)

  • Increase operating efficiency

  • Commit new resources that promise a high return

  • Redirect resources to more productive uses

  • Make prudent use of tax benefits of debt financing

Finance 311

Problems caused by inflation

Problems Caused by Inflation

  • Inventory profit as a result of timing of price increases

  • Inventory valuation methods

    ( LIFO ) ( FIFO )

  • Rising interest rates causes a decline in the value of long term debt

  • Differences in the reporting of earnings

  • Understatement of fixed assets

  • Recognition of sales

Finance 311

The cash flow concept

The Cash Flow Concept

  • Accounting income Vs Cash flow

  • Cash flow is the relevant source of value for the firm

  • ATCF = EAT + Noncash charges

  • ATCF = EAT + Depreciation + Deferred taxes

  • Free Cash Flow (FCF) = EBIT(1 – T) – Net Investment in operating capital

  • FCF = (EBIT(1 – T) + Depreciation) – Gross investment in operating capital

Finance 311

Statement of cash flows

Statement of Cash Flows

  • Presents the net cash provided by operating, investing, or financing activities

    • Direct method presents the net cash provided by operating, investing, or financing activities

    • Indirect method presents the adjustments to net income to show net cash provided

      Used for public financial reports

  • The final results are identical

Finance 311

Complex international aspects of financial statement analysis

Complex International Aspects of Financial Statement Analysis

  • Influenced by fluctuating exchange rates

  • SFAS No. 52 deals with foreign currency translation

Finance 311

Accuracy of financial statements

Accuracy of Financial Statements

  • External auditor

  • Generally accepted accounting principles

  • People pose for a picture like a corporation poses for a financial statement

  • Sarbanes-Oxley Act of 2002

Finance 311


Financial Statements

Balance Sheet

Income Statement

Statement of Cash Flows


Sarbanes-Oxley Act



Asset management

Financial leverage



Dividend policy

DuPont Analysis

Sources of information

Market Value Added

Economic Value Added


Finance 311

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