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Go Bike Expo 2014 Promote your brand and drive sales to 25,000 + cyclists

Go Bike Expo 2014 Promote your brand and drive sales to 25,000 + cyclists. Held next to the finish line of Australia’s largest one day bike ride - Bupa Around the Bay, the GO Bike Expo 2014 provides a cost-effective space to reach 25,000 passionate consumers.

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Go Bike Expo 2014 Promote your brand and drive sales to 25,000 + cyclists

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  1. Go Bike Expo 2014 Promote your brand and drive sales to 25,000 + cyclists • Held next to the finish line of Australia’s largest one day bike ride - Bupa Around the Bay, the GO Bike Expo 2014 provides a cost-effective space to reach 25,000 passionate consumers. • The 2014 Go Bike expo will be run from Friday 17 – Sunday 19 October in the beautiful Alexandra Gardens, Melbourne. • Expo attendees are committed cyclists with the capacity to spend: • 75.2% have a household income over $76k • 79% Male, 21% Female • 55% of participants aged 30-49 • 72% participate in health and fitness activities in addition to cycling

  2. GO Bike Expo 2014 A proven event with high exhibitor retention rates • Consumer traffic will be drawn to the GO Bike Expo site over all three days as Around the Bay participants pick up their registrations on Friday and Saturday and attend the exhibition after finishing the event on Sunday. • All-day entertainment, product demonstrations and interactive workshops for all ages will be held across the three days of the exhibition to help draw, engage and retain consumers • There are 2 and 3 day expo packages available with a variety of marquee sizes to fit your budget • The GO Bike Expo is tried, proven and successful way to promote your business to a targeted and engaged audience.

  3. Marketing Support for Exhibitors GO Bike Expo Webpage • GO Bike Expowill establish a page on the Bicycle Network website www.gobikeexpo.comdedicated to the 2014 GO Bike Expo which will also include exhibitor details. Twitter and Facebook • Bicycle Network will be using its social media channels to promote and update members, friends and followers of key highlights of the Bupa Around the Bay Festival. Main stage support and public announcements • All exhibitors will be promoted on the Around the Bay main presentation stage throughout the event. • A pre recorded 30 second message can be played on the PA 5 times per day promoting your exhibition site. Ride On leaflet insert – October edition • An insert will be placed in the Oct/Nov 2014 issue of Ride On magazine, readership of 63,000 via direct mail. E-Newsletters The GO Bike Expo 2014 will be promoted to the following e-newsletter databases in August, September and October 2014: • 2014 Bupa Around the Bay Riders 15,000+ • Bicycle Network Members 40,000+ • Bicycle Network Friends 87,000+ Bicycle Network will also provide the opportunity to promote your organisation to Bicycle Network members via it’s email database.

  4. Site Layout

  5. Exhibitor inclusions Exhibitor Trading Name Exhibitor Trading Name

  6. Exhibitor inclusions continued Exhibitor Trading Name

  7. 2014 Price Listing 3 Day Package 2 Day Package

  8. Additional information To secure your position at the 2014 GO Bike Expo presented by Tresidder Insurance Group or would like more information please contact: Craig Dodson Corporate Sales Manager Bicycle Network P: 03 8376 8814 E: craigd@bicyclenetwork.com.au

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