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Taking the SMS Marketing To a Whole New Level with the Help of Geofencing

This advertising method is turning out to be pretty useful among the local business and it is called the geofencing mobile marketing.

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Taking the SMS Marketing To a Whole New Level with the Help of Geofencing

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  1. Taking the SMS Marketing To a Whole New Level with the Help of Geofencing Every mobile device these days are not just used for phone calls or chatting purposes – it has become much more than just a mean of communication. These days the mobile devices are highly used for finding the nearest restaurant, buying various items, to read reviews, send . Now the advertising agencies have taken advantage of this highly and mostly used device and have turned the same into a way to advertise various products and service. This advertising method is turning out to be pretty useful among the local business and it is called the geofencing mobile marketing.

  2. The use of geofencing Before you go ahead and learn about the use of geofencing, you should learn what exactly geofencing is. Geofencing is nothing but a virtual fence, used by the businesses and marketers in order to gather information about their customers and use the same information in their marketing strategies. When a customer enters the particular geofence, they receive a notification or a text message explaining the various products. As the customers keep using the mobile phone, they get to know about the offers and services provided by the marketer and that is a huge success.

  3. According to a new research based geofencing trial and error method almost 53 percent of the shoppers who are geofencing participators have actually visited the retail location after receiving a geofencing text. This is one of the biggest plus points of such geofencing activities. Another survey tells that 50% of the participants who visited the store getting a text message was unplanned and they were not in the list of the customers that were supposed to enter the geofence. Now that is something very important to notice because this is how geofencing actually helps you in your business. The effective method of using geofencing

  4. The effectiveness of a geofence completely depends on the radius that you are using to make the fence. A lot of people use creative ways to use a geofence. Some retailers use the geofence around the rivals’ shop – some like to put in a crowded area for example a reputed restaurant or a mall or probably near a movie theater. Then some try and use geo fence on different places in different time and date. For example – while there is a concert going on; or during holidays in the airport. The effectiveness of geofence depends on how smart and creatively you work on. However, you should keep in mind that the fence should not be too large or too small.

  5. Contactus: Copley Advertising Geofencing mobile advertising Located: Brookline Massachusetts United States Phone no. +1 617-651-2249 Website: http://copleyadvertising.com/

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