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CONTENT MARKETING - BENEFITS & PERKS

Learn everything about Content marketing and its benefits crafted by Continuum's digital team for your business growth.<br>

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CONTENT MARKETING - BENEFITS & PERKS

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  1. CONTENT MARKETING - BENEFITS & PERKS Continuum Software Solutions inquiry_continuum +1 (437) 887-1014 info@continuumsoft.ca

  2. What is Content Marketing? • Content marketing is a strategic inbound marketing approach focused on creating and channelizing relevant, valuable, and consistent content to attract and retain a target audience.

  3. Objectives of Content Marketing? • Engage • Inform • Help • and bring value for your readers. • Tactful content marketing can help you increase the number of leads and conversions you get.

  4. Why Content Marketing? • Content marketing provides the answer to your audience’s questions. It is a long-term investment. By creating content marketing and sharing meaningful content with your customer, you can get the following results: • #1. Higher traffic and conversion rates: • According to research, inbound leads, aka online marketing, have a conversion rate of 14.6%, while it is only 1.7% for outbound leads. Backlinks in research articles can drive an audience to your website, which in turn can result in more clicks on your product pages.

  5. Why Content Marketing? • #2. Build loyal customers:

  6. Why Content Marketing? • #3. Cost-Effective: • Online marketing helps avoid miscellaneous advertising costs like print ads, agency costs, flyers, brochures, etc. With everything just a click away, your resources are better utilized in creating quality content. • #4. Better Lead Generation: • Relevant content is the first step for longer sales cycles. A longer sales cycle can guarantee customer engagement and their eventual move down the sales funnel.

  7. Why Content Marketing? • #5. Less Bothersome Than Regular Advertising:

  8. Why Content Marketing? • To leverage the benefits of content marketing, you need to have a content strategy in place. For this, you could follow the steps below: • take an audit of your current content • figure out what works for your business

  9. CONTACTUS info@continuumsoft.ca www.continuumsoft.ca Inquiry_continuum +1 (437) 887-1014 +1 (437) 887-1014

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