1 / 12

How to Increase Amazon Product Ranking - Amazon SEO

Here are Ways to Rank Your Products Higher on Amazon. This is where your product appears when someone does a search for a related keyword. Visit for more tips: https://bit.ly/2CLOjY

consultingseasia
Download Presentation

How to Increase Amazon Product Ranking - Amazon SEO

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Amazon SEO

  2. What is Amazon SEO Assuming you are familiar with Search Engine Optimization (SEO), its the same process but instead of on Google, Bing, Yahoo and other smaller search engines, you can perform it on Amazon. Amazon SEO services optimize your product page and make sure your listing will rank higher for more keywords in the long term. When it comes to improving product visibility on Amazon, it’s important to understand that customers have different search habits on Amazon compared to Google. On Amazon, a customer can only find your product if the customer’s search enquiry is matched (via Amazon’s A9 algorithm) to one of your product keywords.

  3. A9 Algorithm • A9 is a company owned by Amazon that is primarily responsible for: • Amazon product search • AWS CloudSearch • Visual search • A9 ranks its results based on a product’s reviews, shipping methods, prices, and conversion rates in order to maximize the chance a customer will be interested in the results.

  4. How to Get Rank Your Product • We all want to increase our Amazon ranking… • Keep these 3 rules in mind: 1) Amazon’s top goal in everything they do is always maximize Revenue Per Customer (RPC) 2) Amazon tracks every action that a someone takes on Amazon, right down to where their mouse hovers on the page 3) The A9 algorithm exists to connect the data tracked in #2 to the goal stated in #1

  5. Tips to Implement Sales Rank Sales rank (also known as Amazon’s best sellers rank) is one of the most important ranking factors. More sales = higher rankings and higher ranking = more sales!

  6. Customer Reviews The number of product reviews you receive and the quality of these reviews are important ranking factors. Product reviews are key to increasing your sales and in order to rank higher in search results. Products with a large amount of positive reviews sell better since shoppers have an immense faith in social feedback and rankings.

  7. Product Title Make sure you put all relevant details in your title, putting the name of the product first. Do avoid overstuffing your titles which means you have all your keywords but it is not appealing to the human eye. Let see the image Below:

  8. Product keywords It is important to choose the best product keywords and the best way to do that is to look at the most successful products in your category and extract the keywords from there. Choose the top 3 or 4 products which are most highly ranked in your category and which have the highest number of reviews and comb through them for the most relevant keywords to you. Once you have compiled a nice list, We recommend cross-referencing it using tools which tell you a product’s search volume on Amazon. Now you have a perfect list of relevant keywords which are sure to generate you high volume eyeball traffic.

  9. Pricing Before pricing or even after your product is live check how your competition is pricing identical products. Creating large gaps is not in your best interest. Try to always match or beat your competition’s pricing. Do watch out for ‘bidding wars’ and ‘sharks’ who have very big operations and often lower prices to unreasonable amounts in order to flush out the smaller fish. See Example Below:

  10. Image Size and Quality Sellers should follow Amazon’s image guidelines to ensure their listings are not suppressed. By using high-quality images of a minimum of 1,000 x 1,000 pixels you can enable the zoom feature which allows buyers to see your products in more detail.

  11. Summary • To rank product higher on Amazon, you need to optimize your product listing. By providing relevant and complete information for your product, you can increase your product’s visibility and sales. • With some background knowledge and iteration on product titles and descriptions, you can increase your ranking on Amazon. And keep in mind that Amazon prioritizes profitability in their ranking process. Sell more and you’ll rank higher, which will lead you to sell even more and rank even higher. Win-win!

  12. Thank You For more info Contact Us: Call us at +91) 98882 51122 Email us at sales@seasiainfotech.com Website: https://www.seasiainfotech.com Office Address: C-136, Industrial Area, Phase 8, Mohali, Punjab, 160071, India

More Related