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Why Retail Shopping Sites Alter into Mobile Shopping Apps

We are in the era of online shopping where a customer can buy nearly anything online and have it delivered to their doorsteps. As time passes customers prefers fewer steps to buy anything easily. Online shoppers are more likely to use mobile apps as a way of researching and organizing goods, not only as a buying tool. So are you and your retail brand is ready for these new up trends in online buyers?

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Why Retail Shopping Sites Alter into Mobile Shopping Apps

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  1. Why Retail Shopping Sites Alter into Mobile Shopping Apps

  2. According to the study, “the number of Smartphone users is expected to increase from 2.32 billion this year to 2.87 billion by 2020”. • This uptrend in Smartphone pushing online retailers to amend their strategy and take a closer look at the preferred way of shopping of their potential customers. • Convenience and better customer experience, people prefer online shopping and this is the reason why developers become more focused towards the development of mobile apps.

  3. Let’s Take a Closer Look at The Latest Scenario of Retail Market Today user’s spent their most of the time on mobile phones instead of desktops. The cart abandonment rate of mobile applications is much lower than the mobile sites:- Apps – 20% Desktop – 68% Mobile Sites – 97% 3. Today customers spend more money on mobile apps as compare to desktops or mobile sites.

  4. Benefits of Mobile Apps Over Websites Every year the demand for mobile app development in retail industry is heating up and its landscape relies on a standard of immediacy. Increase Customer Engagement Shopping Experience Social Integration

  5. Increase Customer Engagement • According to the study of Forrester Research, approx. 41% of Smartphone users in the U.S. visited Amazon’s mobile website during the second quarter — twice as many visitors as its mobile app received. • Mobile app users visit the app 4.9 days per month, compared to 3.3 days per month for mobile site visitors. • Therefore to meet the needs of customers and to increase the customer’s engagement, major retailers have continued to invest in mobile apps.

  6. Personalized Shopping Experience • Mobile apps allow retailers to access user buying history, browsing patterns, personal preferences, demographic profiles and other identifiers. • It will directly improve the purchasing behavior, real-time responses and enhance the result through personalization.

  7. Social Integration • More than 2.5 billion active social media users on mobile, therefore it is the best way for generating brand exposure. • Social media integration offers the efficient outcomes when it inherent to an app’s configuration.

  8. Are You Looking for a Mobile App Developer? Contact Us https://www.consagous.com/blog/why-retail-shopping-sites-are-alter-into-mobile-shopping-apps/ https://www.consagous.com/ info@consagous.com

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