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Sare Jahan Se Achha …. HINDI hai hum. HINDI hai. HINDI. A presentation on the findings of NRS - 02. NRS 02 Amongst all Indian languages, the Hindi print medium has grown the most in the last 4 years. An analysis of NRS 2002 - by Stratagem Media Pvt Ltd. Summary.

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Sare jahan se achha

Sare Jahan Se Achha ….

HINDI hai hum

HINDI hai ....

HINDI ....

A presentation on the findings of NRS - 02


Sare jahan se achha

NRS 02 Amongst all Indian languages, the Hindi print medium has grown the most in the last 4 years.An analysis of NRS 2002- by Stratagem Media Pvt Ltd


Summary

Summary

  • Satellite TV grew by 7.1%

  • While Print Medium grew by just 1%

  • Hindi Dailies grew by 4.9%

  • But Hindi Print Medium grew by just 1.5%

  • Magazine Readership declined consistently


Changes in dailies by language urban rural

Changes in Dailies by Language (Urban + Rural)

(NRS-2002 over NRS-2001)

Hindi dailies have grown by a whopping 2.51 mn (4.9 %)!


Televison viewers of english hindi programs

Televison Viewers of English & Hindi programs

Fig in %

For each Indian who watches English TV programs,

there are 6 who watch Hindi TV programs !


Changes in indian media penetration urban rural

Changes in Indian Media Penetration (Urban + Rural)

(NRS-2002 over NRS-2001)

Print exposure has grown by just 1.83 million (1%) while

Satellite TV has grown by a massive 8.9 mn (7.1 %)


Growth trends

Growth Trends


Growth decline in press india u r

Growth / Decline in Press India (U+R)

Fig in %


Trend of growth decline of dailies in the country

Trend of growth / decline of dailies in the country

Growth of Hindi dailies is more than any other daily in

the country!

Fig in %


Trend of growth decline of dailies in urban india

Trend of growth / decline of dailies in urban India

The same holds true for urban India as well.

Fig in %


Changes in various genres of magazines in india

Changes in various genres of magazines in India

Fig in %

An enormous decline in r’ship of some of the main genres of magazines


Overall scenario

Overall Scenario


Growth nrs 02 over nrs 01

Growth NRS 02 over NRS-01

  • NRS (U+R) universe - grew by 17.7 mn (2.7 %)

  • Print exposure - grew by just 1.83 mn ( 1 %)

  • Satellite TV – grew by a whopping 8.9 mn (7.1 %)

  • NRS (Urban) universe - grew by 6.3 mn (3.2 %)

  • Print exposure in urban India - grew by just 0.51 mn, (0.5 %)

  • Satellite TV in urban India grew by a massive 8.1 mn (9.7 %)

  • Cinema in urban India declined by 3.33 mn (11.3 %)


Growth of newspapers magazines

Growth of Newspapers & Magazines

  • Newspaper readership grew by 3.92 mn (2.6%) as compared to 2.7% growth of the NRS universe

  • Magazine readership declined by 3.56 mn

  • Urban newspaper readers grew by 2.84 mn

  • Urban magazine readers declined by 3.91 mn


Language wise performance dailies

Language-wise performance - Dailies

  • In urban India, English press readership fallen by 3.2 lakhs (or 1.4 %)

  • Hindi print - grown by 10.3 lakhs!

  • Stupendous increase of 25.1 lakhs (or 4.9 %) amongst Hindi dailies!

  • Dailies in all languages have registered a growth except for Tamil dailies, which have declined by 5.25 lakh (or 3.9 %).


Language wise performance magazines

Language-wise performance - Magazines

  • Hindi magazines have lost readers (21.2 lakh or 5.7 % to be precise).

  • Magazines in all languages have registered a decline, except for Bengali (1.1 lakh or 2.5 %) and Punjabi (0.2 lakh or 8.4 %).

  • Hence Tamil publications as a category have suffered the greatest losses in terms of number of readers.


Stratagem media pvt ltd

Stratagem Media Pvt Ltd

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