Composition
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Composition. Mindy Bier Billy Rucker Cindy Pulley Phil Betts Kris East. Frame. CREED OF FAMILY CAREER AND COMMUNITY LEADERS OF AMERICA. For we have the clear consciousness of seeking old and precious values . For we are builders of homes, Homes for America’s future,

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Composition

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Composition

Composition

Mindy BierBilly RuckerCindy PulleyPhil BettsKris East

Frame


Composition

CREED OF FAMILY CAREER AND COMMUNITY LEADERS OF AMERICA

For we have the clear consciousness of seeking old and precious values.

For we are builders of homes,

Homes for America’s future,

Homes where living will be the expression of everything that is good and fair,

Homes where truth and love and security and faith will be realities, not dreams.


Composition

The Tricking Point: Taking Control with Media Mindfulness


Composition

Are you influenced by the Media?


Shhhh

SHHHH…..


Composition

T.V. Purpose for Commercials


Composition

Annual Marketing BudgetsFood = $11 BillionTobacco = $9 Billion Alcohol = $10 BillionPrescription Drug Ads = $5 Billion


Composition

  • The average high school student spends more than 40 hours each week consuming media (TV, music, film, video games, internet)

  • The average child sees more than 20,000 commercials each year, and advertisers begin to target individuals at birth.


Composition

  • Colorful

  • Peaceful

  • Cute

  • Attractive

*It does not make sense.


Composition

  • Creative

  • imaginative

  • inspire

  • generate brand loyalty

*Its not rational its emotional!


Composition

Composition

Frame


Composition

How do we see past the media’s tricking point?


Composition

Let’s take a look at how to

KEEP IT REAL!


Composition

Let’s find out how “real” that mouth-watering hamburger is.

http://www.youtube.com/watch?v=fUjz_eiIX8k


Composition

Dove Campaign: Onslaught


Composition

Tobacco Ad

Liquor Ad


Composition

  • $2.14 billion in medical costs

  • 7500 Missouri youth start smoking every year.

  • 140,000 will die if current smoking rates continue


Composition

And that doesn’t even include the effects tobacco would have on unborn infants whose mothers might smoke or whose mothers might be exposed to second hand smoke.


Composition

  • LaTisse Commercial


Composition

Take Control!

1.) Set Limits: Cut back on the amount of television that you consume.

2.) Media Literate: Analyze the media messages. Ask questions!!! Who created

this? Who was the message create for? Why did they create this? Was there

anything important left?

3.) Counter Marketing and Advocacy


Composition

Lighting

Backlight causes Silhouettes


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