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Better Oral Reasons. Getting Started. Keys to Improving. Understand Why We Give Reasons Verbal Skill Improvement Justification Skills (Decision Making) Prove Competency Reasons are a Sales Communication Practice, Compete, Improve, Practice, Compete, Improve etc……

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Better oral reasons

Better Oral Reasons

Getting Started

Keys to improving
Keys to Improving

  • Understand Why We Give Reasons

    • Verbal Skill Improvement

    • Justification Skills (Decision Making)

    • Prove Competency

  • Reasons are a Sales Communication

  • Practice, Compete, Improve, Practice, Compete, Improve etc……

  • Additional Livestock Experience

Understand scoring
Understand Scoring

  • Accuracy

  • Delivery

    • Format

    • Appearance

    • Confidence, Poise, Presentation Flow, etc.

  • Terminology

    • Species Specific

    • Contemporary

  • Emphasis


  • Tell the Truth

  • Improve Your Evaluation Skills

    • Experience

  • Emphasize the Big Things

  • Take More Effective Notes

  • Be More Prepared

Improved notes

Placed 1 over 2


Loin / Ham




HM Carcass

Largest LEA

Grant 2 over 1



Lower 1/3


Criticism of 2

Smallest Skeleton

2nd L Muscled

Improved Notes

Improving delivery
Improving Delivery

  • Format – Simple Structure

    • System Benefits Both Contestant and Judge

    • Build onto Format with Experience

  • Appearance

    • Look Nice (appropriate for occasion)

    • No Hat, Gum, Chew etc.

    • Physical Delivery (Spacing, Stance, etc.)

    • Look Like You are Having Fun (Enthusiasm!)

  • Practice for Flow and Confidence (Fear!!)

Improved terminology
Improved Terminology

  • Up to Date Terms

  • Need not Be “Fancy”

  • Livestock Experience Helps

  • Situation Appropriate (Breeding - Market)

  • Species Appropriate

    • No Hams in the Steer Class

    • Convince the Reasons Taker You Raise that Species (commonality)


  • The Difference Between Good Set and Great Set

  • Most Important Reasons for the Decision Instead of Just the Differences

  • Telling the Judge What He or She Expects/Wants to Hear

  • Experience is Key

Getting started
Getting Started

  • Work Through a Simple Format With Format for Notes

  • First and Last Statements are Crucial

  • Only the Big Differences Including ID

  • Keep Track of Placing

  • Learn a Few General Species Terms

  • Smile, Look Appropriate, Be Friendly

  • Practice for Improvement


  • Make it as Enjoyable as Possible Especially for Younger Children

  • Evaluate Skills, Motivation and Experience to Decide Where to Start

  • This is a Long Distance Race and Not a Sprint

  • Students Will Progress at Different Speeds

  • You Need More than One Student to Make a Successful Team

Basic format
Basic Format

  • I placed this class of _________ 1-2-3-4

  • In my top pair I placed 1 over 2 because _

  • I grant 2 was ______ than 1,

  • But I placed 2 second because ____.(Opt)

  • In my middle pair I placed 2 over 3 because…………

  • I placed 4 last because he was the ______ in this class.

Format tips
Format Tips

  • “Always” Be Comparative or Superlative in pairs (er or est) or Grants

  • For Criticisms, Use Superlatives or Direct Criticism Compared to Average Animals

  • In Criticism, Be Appropriate but not Cruel

  • Try to Vary Your Grant Lead In (ie Grant, Realize, Admit, Recognize, etc.)

Format upgrades
Format Upgrades

  • Introduction of Class – I started with the highest performing bull and placed the Simmental bulls 1-2-3-4

  • “Criticism” of the class winner

  • Using the scenario of a Performance class to create an opening statement

  • Vary and Add to the Transitions Between Pairs and Sections

  • Carcass Phrase in Every Market Pair

Use outline form in pairs
Use Outline Form in Pairs

  • Opening Phrase States Big, General Terms that Will be Elaborated On

  • Following Sentences Describe Differences Eluded to in Opening Phrase

  • Finish With Extra Important Differences


  • I placed the red steer over 4 in my bottom pair because he was a heavier muscled, more correctly finished steer. 3 was a thicker topped, heavier quartered steer that showed more evidence of finish over his ribs, in his lower body and flank. Thus he should produce a carcass with a larger ribeye and a greater probability of grading Choice.

Other tips
Other Tips

  • Some General Terms Need Little or No Elaboration

  • This is Especially True in Grants and Criticisms

  • Do Not “Repeat” Yourself in the Grant or Criticism Without Referring to the Class or All Animals

  • It is OK to Take an Pair Off (Too Easy)

  • Use IDs to Replace Numbers for Points

Know your reasons taker
Know Your Reasons Taker

  • The Good Ones Want to Give You a Good Score, Help Them!

  • Try to Score Points on Your Strongest Species

  • Be More Brief During Later Sets

  • Judge Will Most Vividly Remember Your First and Last Statements

  • Be Shorter for Sheep Reasons

In summary
In Summary

  • Start With a Simple Format Appropriate for Age and Experience

  • Stick to the Big Differences and Don’t Lie

  • Your Appearance, Attitude and Mechanics are Easy Ways to Pick Up or Lose Points

  • Work on Taking Useful Notes

  • There is Absolutely No Substitute for Practice and Experience

Swine judging
Swine Judging

  • Changing Again

  • Still Focused on the Production and Carcass Value

  • Width, Muscle, Structural Soundness and Performance are All Areas of Emphasis

  • Leanness is Somewhat Less Important, but Fat Hogs Still are Discriminated Against

  • Hogs are Not Sheep and Vice Versa

  • Find Some Decent Pigs to Work With


  • Montana State University??

  • Feed and Supply Companies (Showmaster et al)

  • Breed Associations

    • National Swine Registry

    • American Angus

  • College Web-sites

    • Colorado State, Kansas State, Texas A&M, Texas Tech, Iowa State