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Fads & Classics PowerPoint PPT Presentation


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Fads & Classics. An insight into the different elements of fashion marketing. Fashion has built in obsolescence ; we all require clothing suitable for different seasons, specific events, and even different times of the day.

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Fads & Classics

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Fads & Classics

An insight into the different elements of fashion marketing


  • Fashion has built in obsolescence; we all require clothing suitable for different seasons, specific events, and even different times of the day.

  • The fashion cycle is a complex interlocking of the wheels of textile and fashion trades


Fads and Classics, which one is which and why?


Recurrent Fashion & Styles Features


Task 3:

  • Create a A4 moodboard on your own identified fads with a brief definition of what a fashion fad is

  • Create a moodboard on your own identified classics with a brief definition of what a fashion classics are.

  • Create an A4 moodboard on your own identified recurrent fashion styles and features with a brief description of what recurrent fashion styles and features are.

  • This can be done digitally; on power point . It then needs to be printed out and submitted in your file.

  • Date set: Friday 14.3.14

  • Hand in date Friday 21.3.14


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