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NEWS VIDEO PACKAGE. INTERNET USAGE CONTINUES TO GROW, OVERTAKING NEWSPAPERS AND UNADDRESSED MAIL IN 2009. New Zealanders’ Internet Access Increasing *. Internet Usage Overtakes Press and Mailers*.

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NEWS VIDEO PACKAGE

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News video package

NEWS VIDEO PACKAGE


Internet usage continues to grow overtaking newspapers and unaddressed mail in 2009

INTERNET USAGE CONTINUES TO GROW, OVERTAKING NEWSPAPERS AND UNADDRESSED MAIL IN 2009

New Zealanders’ Internet Access Increasing*

Internet Usage Overtakes Press and Mailers*

  • In NZ there are now more people online in a week than there are reading a daily paper or a mailer. This trend continues in typical ‘newspaper demographics’ such as AP 25-54*

  • There are now 88% of New Zealanders online and broadband access has shown huge growth over the last 3 years, with 67% of homes connected now having a broadband connection*

* Source: Nielsen Media Research (Panorama data) Base: NZ Population (10+)


Tvnz co nz growth and tvnz co nz news audience profile

tvnz.co.nz Growth

Year to date page impressions have grown by 17% YOY, with Unique Browsers increasing by 33% YOY

tvnz.co.nz News Audience **

  • 70% News audience are aged 30+

  • 58% News audience have a HHI $60K +

  • 32% News audience have Top Occupations: Professional or Senior Government, Business Manager or Executive, Business Proprietor or Self Employed

TVNZ.CO.NZ GROWTH AND TVNZ.CO.NZ NEWS AUDIENCE PROFILE

Source: Nielsen Netratings, ** Nielsen February 2010


Tvnz co nz and stuff co nz news video package

TVC Ad streamed in News Video content

TVC packaged into Rectangle ad unit running through-out News Section

TVNZ.CO.NZ AND STUFF.CO.NZ - NEWS VIDEO PACKAGE

Targeted News Video Package $5,500* 29,250 Video ads (15” TVC) streamed through-out tvnz.co.nz and stuff.co.nznews video &100,000 video ad impressions running within the rectangle ad unit through-out tvnz.co.nz newsRatecard Value $7,180

TVNZ packages the TVC into a rectangle ad unit. The TVC can start automatically, and will have a click for sound button.

News Video Package: Terms and Conditions:

Impressions are guaranteed on all packages. Package spot placement is at TVNZ's discretion. Package prices are net of all TOT discounts but gross of agency commission. Ondemand packages will not attract any other TOT benefits such as bonus, however pack spend will contribute to clients overall digital TOT volume.

Packs are based on durations maximum of 15” duration for TVNZ News Video, and a running for the period of a month. Advertiser category exclusions: All banking, financial, and insurance services across news video content. Advertiser category exclusions of Automotive in Close Up video news.


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