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SEO Audit Report of Rivers Law (PDF)

This is the SEO audit report of Riverslaw.com. I have included all technical and On-page<br>problems of the website.

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SEO Audit Report of Rivers Law (PDF)

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  1. January 2021 Rivers Law PLLC SEO Audit REPORT https://www.riverslaw.com/

  2. Summary ● This is the SEO audit report of Riverslaw.com. I have included all technical and On-page problems of the website. ● Also, I have mentioned how you can solve these problems.

  3. Website Overview

  4. According to Ahrefsreport, RiversLaw’s AlexaRank is 92389668 which indicates there are no traffic on the website. ● Domain authority is only 3 out of 100. Need lots of authority backlinks. ● There are no organic keywords ranked for Riverslaw. ● Thereare no organic traffic on the website. ● There are only 7 Backlinksfrom 6 referringdomains. ●

  5. Technical SEO

  6. Sitemap not Indexed Riverslaw’ssitemap hasn’t indexed in Google Search Console yet. Need to add sitemap.xml on the Google search console. ●

  7. Improve PageSpeed Insights Speed Riverslaw’smobile speed is 42 which need to be improved. ● And Desktop speed is 64 also need to be improved. ●

  8. Minify JS & CSS Files Regarding site speed, there are some big JS & CSS files are existing on the website, that need to be minified. ● You can use a plug-in to minify JS & CSS files ●

  9. On-Page Audit

  10. Fix Yoast SEO Settings There are some settings on YoastSEO Plug-in need to be fixed. ● On WP dashboard, under each post or pages, there are some changes need to be fixed on Yoast SEO settings to improve SEO score. ● Also, on search appearance of YoastSEO plugin need to be fixed. ●

  11. Mobile Friendliness Website is mobile friendly but there are some errors are showing on Google search console. ● Website is mobile friendly but there are some errors are showing on Google search console that need to be fixed. ●

  12. Keyphrase not in Title Meta title is not well optimized. Focus keyphrase is missing on the title. The title should be like this “Laura C. Rivers | Estate Planning and Probate Lawyer in Charlotte, NC” instead of “Home | Laura C. Rivers | Estate Planning | Charlotte, NC | Rivers Law”. Focus key phrases should be included on every pages of the website. ● I have listed all pages of RiversLaw on the attached spreadsheet. Please check the attached spreadsheet.

  13. Keyphrase not in Meta Description ● Just like meta title, focus keyphrase is missing in the meta description of the website. Focus keyphrase should be on the meta description. Apart from adding focus keyphrase other keyphrase related to the main keyphrase can be added on the meta description. For example, we can add these keyphrase on meta description: charlotte business lawyer, business lawyer in charlotte, business planning lawyer, etc. That should be fixed for all pages of the website. I have listed all pages of RiversLaw on the attached spreadsheet. Please check the attached spreadsheet.

  14. Keyphrase in H1 Tag I can see couple of pages are missing H1 Tag. Need to add a unique Header tag on the content. Also, focus keyword on header tag will be making the website content more SEO optimized. So focus keyphrase should be included in a unique H1 tag on every page of the website. ● I have listed all pages of RiversLaw on the attached spreadsheet. Please check the attached spreadsheet.

  15. Image Optimization There are couple of images have missing alt tag. Need to add unique alt tag on each and every images of the website. ● Also, some image are huge in size, need to be fixed that as well. ●

  16. Content of the Length As you know, Google prefer more content on the website. More content on the website has greater chance to rank on Google. ● You can add more content on the existing pages and make them SEO friendly. ● Or you can create a blog page and add blog post regularly. I can give you blog topic ideas to write or write blog posts for you. ●

  17. Internal & External Linking Internal and external linking are missing on the content. You can link back to another pages on the website or you can link back to other website’s pages related to your topics. ● ●

  18. Content Optimization Content optimization is needed for every pages of the website. You can add focus keyphrase on the content multiple times, bold/italic some other keywords, add internal & external linking, break some long paragraph, keep a sentence within 20 words, etc.

  19. Off-Page SEO

  20. Need Lots of Quality Backlinks As mentioned on the website overview, lots of quality backlinksare needed for the website. You can get quality backlinksby doing... Business listing on high DA sites. Guest posting on relevant sites. Create high quality content on the website and reach to other website owner for a quality backlink. Set up a link building tactics. Post on some Q&A and law forum sites, etc. • • • • •

  21. Optimize GMB Listing Need to add more reviews for Rivers Law, PLLC. Need to add some Q&A You can publish the website for GMB listing (https://rivers- law-pllc.business.site/) Need to add more photos including exterior, interior, meeting with stuff & clients photo, etc. ● ● ● ●

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