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MBL201 微软是如何 商业化Windows Mobile

MBL201 微软是如何 商业化Windows Mobile. 课程内容概述. Windows Mobile 商业化？ 如何与 OEM 和运营商合作？ Microsoft 的经验和体会. 主要议程. Windows Mobile 商业化模式 挑战和策略 AKU 的开发过程 Q & A. Windows Mobile 商业化模式. Windows Mobile 商业化是什么？. Operator. Microsoft. OEM. 商业化的结果. AKU – Adoption Kit Update OEM 从微软获得的软件产品 经常性的更新

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MBL201 微软是如何 商业化Windows Mobile

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  1. MBL201微软是如何商业化Windows Mobile

  2. 课程内容概述 • Windows Mobile 商业化？ • 如何与 OEM 和运营商合作？ • Microsoft 的经验和体会

  3. 主要议程 • Windows Mobile 商业化模式 • 挑战和策略 • AKU 的开发过程 • Q & A

  4. Windows Mobile 商业化模式

  5. Windows Mobile 商业化是什么？ Operator Microsoft OEM

  6. 商业化的结果 • AKU – Adoption Kit Update • OEM 从微软获得的软件产品 • 经常性的更新 • Windows Mobile 发布到合作伙伴手中 • 生成手机最终 ROM 的 0-1 码

  7. Enable Commercialize Commercialize/Sustain 商业化的过程 设备的开发周期 AKU的发布周期

  8. OEM 和网络运营商合作伙伴 Key OEMs World-wide • Motorola • Samsung • HP • Palm • HTC • TechFaith Strategic Operators • Verizon Wireless (CDMA) • Cingular • Sprint (CDMA) • T-Mobile • Vodafone • Orange • China Mobile

  9. Windows Mobile 商业化的挑战和策略

  10. 高数量手机产品 在中国市场的 Windows Mobile 手机 Eten M700 (8/05) Dopod 828 (8/05) BenQ P50 (8/05) iPAQ hw6500 (1/06) Daxian CU928† (4/04) Dopod 830 (4/06) Lenovo ET960 (3/05) Dopod 838* (12/05) Mio A701 (12/05) Lenovo ET980 (12/05) CECT (7/06) Dopod 818* (12/04) Samsung i308 (12/05) CECT (5/06) Dopod 575* (3/05) Dopod 585* (4/05) Dopod 566/586 (10/04) MPx220 (1/05) Dopod S300 (5/06) Dopod 565* (9/04)

  11. 快节奏的 AKU Next Wave Commercialization June 06 Wave One Wave Two Q3/Q4 06 March 06 June 06 April 06 June 05 Sept 05 May 06 May 06 July 05 Dec 05 Nov 05 Jan 06 H1 07 H2 07 √ √ √ √ √ √ √ √ √ AKU2.4 AKU2/MSFP AKU1.1 AKU2.5 AKU2.6 AKU2.1 AKU2.3 AKU0.1 AKU2.2 AKU1.3 AKU2.x/3.x AKU3 v.next AKU1 v.Next AKU1 Broad Focus Target Focus Exclusive Focus √ = 已发布

  12. Commercialization 的挑战 • Always a “Catch-up” Game • 50+ 全球网络运营商 • 150+ OEMs • Challenges of Terminal Requirement • Large amount - 1500+ from ONE MO • Special Service - Vodafone Live! • Balance and Competition

  13. 对策: AKU Releases • AKU 节奏性发布 • One major AKU very 3 months, dot releases in between and QFEs as needed • 并行开发 Major/Minor AKU • Major AKUs deliver core functionality to maintain market edge • Dot releases used to tweak the platform and add commercialization-blocking DCRs • QFEs are released for launch-blocking bugs and we try to cumulate requests and do ONE QFE for a wave of launches

  14. AKU 的开发过程

  15. How to release an AKU • AKU 的过程 • 定义OORT priorities • KSD, POP • KSD – Key Strategic Device • POP – Partner Operator Paring • AKU Project Execution • Customer requests • OEM PM, MOPM • AKU owners accept/reject a request according to AKU Priorities • Implementation in current release, or plan for next release • Responses to customer with ETA

  16. Planning 的方法 • Stack Rank (Top 50 in each OEM/Operator/Product Planning) • Maps to goals/prioritization • Macro Scoping (300+  180) • 定义 Accept/Reject criteria • Scrubbing • Distribution • Area Definitions • Categorization • Bucketization con’t…

  17. Planning的方法 II • Pre-Planning • Dashboard: http://tempdevices/site/prt/Lists/Projects%20Dashboard/Ozup%20AKU1.aspx. • Write page-one spec • Provide a high level outline of a feature • Not go into the details of the feature design or implementation • 30 – 60 min • Used for costing and to determine if PRT should fully spec and implement • SCOPE REVIEW

  18. WM5.0 AKU3 支柱 3G Clamshells Dynamic Rotation Language Packs Media Enable Enable New and Innovative Devices Commercialize Commercialize Devices and Improve OEM and Operator Customer Satisfaction ARPU Enable Increased Operator ARPU Experience Improve Windows Mobile Usability and Out of Box Experience Hundreds of OEM and Operator Features and Fixes Push Email Billing Messaging Internet Sharing First Boot Wizard New Email Account Setup Wizard WiFi Setup

  19. 功能1：辅助显示 Auxiliary Display • 辅助显示 • Question: 为何选择?

  20. 功能2：短信发送 vCard • 短信发送 vCard • Question: 为何选择?

  21. 实现阶段 Implementation What: • 软件工程师编写代码 • 测试工作同时展开 • 项目管理侧重于进度 How: • Dogfood • Bug Bash

  22. 稳定阶段 Stabilization What • 大规模测试 • Bug • ZBB – Zero Bug Bounce How • Triage

  23. 发布 Release What: • 达到发布标准 • Ship AKU! • 准备 Release Notes How: • Check list sign-off • Security/Localization/Doc/SDK/LTK

  24. 总结 • 微软与 OEM 和网络运营商合作来商业化 Windows Mobile • 快速和高效的 AKU 发布使商业化成功

  25. Windows Mobile Product Website: http://www.microsoft.com/windowsmobile/default.mspx • Windows Mobile Team Blog: http://blogs.msdn.com/windowsmobile/ • 微软亚洲工程院移动技术中心 Blog: http://atc-med.spaces.live.com/ • News Groups • microsoft.public.pocketpc • Microsoft.public.smartphone

  26. 填反馈表

  27. Q&A Thank You Very Much!

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