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Developing a Crisp Product Training Content for Sales Force

Product documentation is voluminous, detailed and technical. View this presentation to explore and learn more about developing a crisp product training content for sales force.

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Developing a Crisp Product Training Content for Sales Force

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  1. Developing a Crisp Product Training Content for Sales Force

  2. Product documentation is voluminous, detailed and technical. Do sales people have to know all about it during training?

  3. Sales people do not need to know all the minute details of a product. Content needs to be filtered to suit the sales force.

  4. Product Training needs to help sales people sell. Training content needs to support this objective.

  5. How to identify relevant content for Product Training? separate irrelevant data from useful information?

  6. Content Analysis is the key for developing a crisp Product Training course.

  7. Content Analysis • How is Content Analysis done? • Creation of content inventory • Evaluation of the content • Segregation of the content

  8. Content Analysis • Creation of content inventory

  9. Content Analysis • Creation of content inventory

  10. Content Analysis • Creation of content inventory • Collation of content essential for sales people • Models • Versions • Position in product line • Features • Advantages • Benefits

  11. Content Analysis • Evaluation of the content • Usefulness and relevance • Clarity and accuracy • Completeness and usability • Source: Toward content quality, Colleen Jones

  12. Content Analysis • Segregation of the content • Usefulness and relevance

  13. Content Analysis • Segregation of the content • Clarity and accuracy

  14. Content Analysis • Segregation of the content • Completeness and usability.

  15. Content Analysis • Evaluation of the content

  16. Content Analysis • Segregate the content • Need to know • Nice to know

  17. Content Analysis • Segregate the content • Need to know

  18. Content Analysis • Segregate the content • Nice to know

  19. Content Analysis • Segregate the content • Focus on the essentials first • Provide resources for supplementary information

  20. Conclusion • Product Training is NOT about sharing product information. • Product Training NEEDS to equip sales people with essential information required in a sales situation.

  21. To read articles on similar topics, please visitblog.commlabindia.com THANK YOU

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